TEDx Proximity Pour Silver Winner

Wanting to attract new talent to accommodate growth at the agency, Proximity Canada used its sponsorship of the TEDx Toronto after-party to showcase its brand in the Proximity Pour. With the tagline “If you can think it, you can drink it,” the game challenged partygoers to imagine pouring a virtual martini faster than an opponent for the chance to win an open bar tab. Game players wore a headset outfitted with a beta-wave measuring tool from InteraXon to track thought patterns.