• 2014 Winners

    Who won gold at the Caples Reveal 2014?

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And the winners are...

The Caples Awards took place on November 12, 2014. Over the next two weeks winner information will be listed online in the winners section of Caples.org. Below is the list of gold, silver, bronze, and finalists from Caples 2014.

Agency Self-Promotion

Gold: Clemenger BBDO and The Communication Agencies Association of New Zealand for Share The Love

Bronze: Proximity Barcelona and PROXIMITY BARCELONA & PROXIMITY MADRID for HONEST ENVELOPES

Finalist: Klick Health and n/a for 2014 Experiential Recruiting Campaign

Finalist: BBDO Belgium and BBDO Belgium & Microsoft for An Invitation to Innovation

Finalist: Proximity Madrid and Proximity MADRID for CUCUMBERS AND MELONS

Finalist: Klick Health for Bring Your Pet To Work

 

Ambient/Guerrilla maketing

Gold: Whybin\TBWA Group Melbourne and ANZ for ANZ GAYTMs

Silver: Ogilvy New York and IBM for Mobile World Congress

Silver: BBDO New York and The Weather Channel for Everyone's a Meteorologist

Silver: SHACKLETON Madrid S.L. and Jameson Notodofilmfest for The Ephemeral Short Drive - in

Bronze: Colenso BBDO and Burger King for Motel Burger King

Bronze: M&C Saatchi and Optus for Cleverbuoy

Bronze: Ogilvy New York and IBM for #IBMFOODTRUCK

 

Best art direction

Gold: Ogilvy & Mather and Royal Forest & Bird Protection Society of New Zealand for Make A Difference

Silver: Republik New Zealand and Fuji Xerox New Zealand for Fuji Xerox - Wide War One

Finalist: M&C Saatchi and Optus for Cleverbuoy

Finalist: Agentur am Flughafen AG and Graf Malerei AG for We’re More Passionate Than Anyone Else

Finalist: M&C Saatchi and Wotif for Wotifia

Finalist: BBDO Belgium and BBDO Belgium & Microsoft for An Invitation to Innovation

Finalist: Proximity Madrid and Club de Creativos y Creativas for CUCUMBERS AND MELONS

Finalist: Squareknot and Canada Post Corporation for Commercialization Health & Beauty and Fashion Campaign

Finalist: Advico Y&R Group and Microsoft for Mesmerizing Christmas card.

Finalist: RAPP and Auckland City Mission for City Mission Winter

 

Best copywriting

Silver: Clemenger BBDO and New Zealand Transport Agency for Blazed

Finalist: RAPP and MINI for MINI DM

Finalist: Clemenger BBDO and New Zealand Transport Agency for Mistakes

Silver: screenagers for 99 reasons why our website is not online yet

Bronze: RAPP and Boom-co for Boom-Co.com Takes Direct Aim at Nerf and Nails It

 

Campaign Microsite

Silver: Colenso BBDO and Bank of New Zealand for EmotionScan

Silver: BBDO New York and Monster.com for Project You

Finalist: Proximity Canada and Mars Canada for Dog GIF Party Maker

Finalist: Ogilvy & Mather Amsterdam and DELA for Beautiful Ending

Finalist: Chemistry Interaction and Blue Wing Honda for The Long Way

Finalist: M&C Saatchi and Optus for Cleverbuoy

 

Content marketing

Bronze: LIDA for Hibernot

Bronze: M&C Saatchi and Quit for Every 6 Seconds

Bronze: Ogilvy New York and IBM for IBM Fractal Fest

Bronze: Ogilvy New York and British Airways for A Ticket to Visit Mum

Bronze: Demner, Merlicek & Bergmann Werbegesellschaft mbH and Verein Vinzenzgemeinschaft St. Stephan for The life of a homeless in real time

Finalist: Proximity Barcelona and AUDI SPAIN for AUDI TOY SERVICE

Finalist: OgilvyOne worldwide and Tim Hortons for Tim Hortons 50th Anniversary Celebration

Finalist: Publicis K1 and Mondelez France and Unilever France for IMPRO EN CUISINE - Cook up

Finalist: BBDO New York and Anheuser-Busch for Bud Light - Ian Up for Whatever Film

Finalist: Arc and Procter & Gamble for Old Spice Gentleman Hunt

Finalist: Ogilvy New York and Siemens for Wind Symphony

Finalist: Proximity Canada and Rogers Communications Inc. for PVR Confidential

 

Creative use of technology

Gold: Colenso BBDO and Heineken New Zealand for The Great Monteith's Meatpack Hunt

Gold: FCB Brasil Publicidade e Comunicação LTDA. and NIVEA BRASIL for PROTECTION AD

Silver: Demner, Merlicek & Bergmann Werbegesellschaft mbH and ROTE NASEN Clowndoctors for Red Button

Silver: CHE Proximity and Foxtel for Alert Shirt

Bronze: FCB Brasil Publicidade e Comunicação LTDA. and CNA for Speaking Exchange

Finalist: Colenso BBDO and Bank of New Zealand for EmotionScan

Finalist: Y&R Prague and PHD Bikes a.s. for Photobomb

 

Direct mail, dimensional

Silver: CHE Proximity and Foxtel for Alert Shirt

Silver: BBDO Belgium and JC Decaux for JC Decaux Street View Unpaid Bills

Bronze: Republik New Zealand and Fuji Xerox New Zealand for Fuji Xerox - Wide War One

Bronze: Proximity Madrid and Cruzcampo for COLD IS THE KEY

Finalist: OgilvyOne Sydney and IBM for $10 Project

Finalist: OgilvyOne Sydney and IBM for The beauty of my mine

Finalist: M&C Saatchi and Google Australia for Start Flying with Google Partners

Finalist: Y&R Prague and Forbes for SH*T GOLD

Finalist: Saatchi & Saatchi and Luxottica for Penny The Pirate

 

Direct mail, flat

Finalist: Proximity Barcelona and PROXIMITY BARCELONA & PROXIMITY MADRID for HONEST ENVELOPES

Finalist: Agentur am Flughafen AG and Lux Goldschmiede AG for Golden Age In St. Gallen

Finalist: RAPP and MINI for MINI DM

Finalist: RAPP and Auckland City Mission for Speaking for ourselves

Finalist: Agentur am Flughafen AG for Agency Donation Mailing

Finalist: Proximity Barcelona and BETTA PICTURES for TICKETS FOR PRIESTS

 

Direct response TV

Silver: BBDO Belgium and The Child Poverty Fund for The National Cry For Help

Silver: Ogilvy New York and American Express for What's Your 20

Bronze: Rodgers Townsend DDB and St. Louis Rams for St. Louis Rams TV

Finalist: FCB Chicago and Cox Business for Cox Business DRTV: Whack-A-Net, Internet Loop and Executive Assistant

Finalist: Mint Advertising and American Collectors Insurance for Baby Monitor

 

E-commerce initiatives

Finalist: CHE Proximity and ahm by Medibank and Group Diversified for Average Me

 

Email

Silver: LIDA and Virgin Holidays for Wolf Whistle

Finalist: Proximity Barcelona and AUDI SPAIN for WEATHER REPORT EMAILS

 

Integrated Campaign

Gold: SHACKLETON Madrid S.L. and Henkel for Flush to Paradise

Gold: CHE Proximity and Foxtel for Alert Shirt

Gold: BBDO New York and Anheuser-Busch for Bud Light - Whatever Happens Integrated Campaign

Silver: BBDO New York and Atmosphere Proximity and Visa for #MyFootballFantasy Integrated Campaign

Bronze: BBDO New York and Autism Speaks for Lifetime of Difference Project Integrated Campaign

Bronze: OgilvyOne worldwide and InterContinental Hotel Group for Smart vs. Smart

Bronze: OgilvyOne worldwide and Tim Hortons for Duelling Donuts

Bronze: Colenso BBDO and Bank of New Zealand for EmotionScan

Bronze: MercerBell and The Australian Paralympic Committee for How belief is taking Australia to the Paralympics

Finalist: OgilvyOne worldwide and Tim Hortons for Tim Hortons 50th Anniversary Celebration

Finalist: Colenso BBDO and European Motor Distributors for The People's Film

Finalist: BBDO New York and AT&T for It Can Wait Integrated Campaign

Finalist: Squareknot and Pelmorex for Beat the Traffic Launch Campaign

Finalist: Idea Bank SA and N/A for Idea Bank Is Proud of Its Clients

Finalist: PKP BBDO and Mars Austria for Pedigree's billboard for dogs

Finalist: Ogilvy New York and IBM for Mobile World Congress

Finalist: Advico Y&R Group and Migros-Genossenschafts-Bund for I am beautiful - the compliment-competition

 

 

Interactive Campaign

Silver: FCB Brasil Publicidade e Comunicação LTDA. and CNA for Speaking Exchange

Silver: BBDO New York and Champs Sports for Hard Hinting Integrated Campaign

Bronze: LIDA for Hibernot

Finalist: O.b.o. OgilvyOne South Africa and  for Volkswagen Golf R Launch

Finalist: Proximity London and Mondelez for The Bright Tones of Kenco Millicano Sunlight Blend

 

Launch Campaign

Gold: Saatchi & Saatchi and Luxottica for Penny The Pirate

Gold: BBDO Belgium and JC Decaux for JC Decaux Street View Unpaid Bills

Silver: Ogilvy New York and American Express for Amex EveryDay Credit Card Launch

Silver: Republik New Zealand and Fuji Xerox New Zealand for Fuji Xerox - Wide War One

Bronze: Colenso BBDO and Burger King for Motel Burger King

Finalist: Proximity Barcelona and BETTA PICTURES for TICKETS FOR PRIESTS

Finalist: Story Worldwide and Beech-Nut Nutrition for Beech-Nut: Real Food for Babies

Finalist: BBDO New York and The Weather Channel for New App Launch Campaign

 

Loyalty & retention effort

Gold: Proximity Barcelona and AUDI SPAIN for AUDI TOY SERVICE

Silver: BBDO Belgium and JC Decaux for JC Decaux Street View Unpaid Bills

Silver: LIDA for Hibernot

 

Mobile marketing

Silver: CHE Proximity and Foxtel for Alert Shirt

Silver: FCB Brasil Publicidade e Comunicação LTDA. and NIVEA for PROTECTION AD

Bronze: Saatchi & Saatchi and Luxottica for Penny The Pirate

Bronze: Y&R Prague and PHD Bikes a.s. for Photobomb

Bronze: Proximity Barcelona and MONDELEZ for TONGUIE

Finalist: Atmosphere Proximity/BBDO New York and Visa for Visa 360 Cam

Finalist: Atmosphere Proximity and Visa for Catch with Drew Brees

Finalist: Arc USA Chicago and Proctor & Gamble for Pantene Weather Program

Finalist: BBDO New York and AT&T for It's Our Time

Finalist: DEC COMUNICACION S.A. (ESA-08753550) and Nestlé España for The first APP that fills the street with life

Finalist: Huge and Audi for Audi Takes Snapchat By Storm on Super Bowl Sunday

 

Online Advertising

Gold: BBDO New York and Champs Sports for Hard Hinting Banner Campaign

Silver: Colenso BBDO and Burger King for Anti Pre-Roll

Silver: Ogilvy New York and British Airways for Yourope

Silver: Colenso BBDO and MARS for Share for Dogs

Finalist: BBDO New York and Autism Speaks for Lifetime of Difference Project Banner Campaign

Finalist: Rodgers Townsend DDB and Enterprise Rent-A-Car for My 13 Days

Finalist: OgilvyOne and NESTLE for THE BANNER PROTECTED BY NESTUM

 

Out-of-home

Gold: Whybin\TBWA Group Melbourne and ANZ for ANZ GAYTMs

Finalist: BBDO New York and The Weather Channel for Know the Weather Coming Soon Poster Campaign

Finalist: Ogilvy New York and IBM for Smarter Questions

Finalist: Squareknot and Pelmorex for Beat the Traffic Launch Campaign

Finalist: OgilvyOne Sydney and R U OK? Limited for Can you do the fluffy poodle dance?

Finalist: Ogilvy & Mather Amsterdam and BP the Netherlands for Bingo at the pump

 

Print Advertising

Silver: Ogilvy & Mather and Royal Forest & Bird Protection Society of New Zealand for Make A Difference

 

Promotional/Activation Effort

Gold: Whybin\TBWA Group Melbourne and ANZ for ANZ GAYTMs

Silver: Colenso BBDO and Heineken New Zealand for The Great Monteith's Meatpack Hunt

Silver: CHE Proximity and Foxtel for Alert Shirt

Silver: BBDO New York and CVS for Cigarettes Out/Health In

Silver: Ogilvy New York and British Airways for Ungrounded: An Innovation Lab in the Sky

Bronze: Leo Burnett Melbourne and 7-Eleven for Slurpee Xpandinator

Bronze: SHACKLETON Madrid S.L. and Jameson Notodofilmfest for The Ephemeral Short Drive - in

Bronze: Leo Burnett Melbourne and Honda for Honda H2O

Finalist: OgilvyOne worldwide and Tim Hortons for Duelling Donuts

Finalist: BBDO New York and Atmosphere Proximity and Visa for #MyFootballFantasy Integrated Campaign

Finalist: BBDO New York and AT&T for It Can Wait Integrated Campaign

Finalist: Colenso BBDO and Frucor Beverages Ltd for V Battle Carts

Finalist: Ogilvy New York and British Airways for A Ticket to Visit Mum

Finalist: OgilvyOne worldwide and Unilever for #GoldenTouch

Finalist: BBDO New York and Anheuser-Busch for Bud Light - Whatever Happens Stunt

Finalist: BBDO New York and GE for Operation Acorn

 

Radio and podcast

Finalist: Clemenger BBDO and New Zealand Transport Agency for Check Safety First

Finalist: Squareknot and Pelmorex for Beat the Traffic Launch Campaign

 

Social Media

Gold: Whybin\TBWA Group Melbourne and ANZ for ANZ GAYTMs

Gold: Ogilvy & Mather Amsterdam and DELA for Beautiful Ending

Finalist: R/GA and Telstra for 2nd Chance Song

Finalist: Story Worldwide and FXX Network for EVERY.SIMPSONS.EVER. Twitter Marathon

Finalist: Colenso BBDO and MARS for Share for Dogs

Finalist: Ogilvy New York and IBM for Datagrams

Finalist: Ogilvy New York and Nestle Waters SanPellegrino for Three Minutes in Italy

 

Viral video marketing

Gold: Clemenger BBDO and New Zealand Transport Agency for Mistakes

Silver: FCB CHICAGO and Kmart for Show Your Joe

Bronze: BBDO New York and Anheuser-Busch for Bud Light - Ian Up for Whatever Film

Bronze: SHACKLETON Madrid S.L. and Henkel for Flush to Paradise

 

 

 

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About Caples

 

Formerly known as the The John Caples International Awards, Caples is an awards program and creative summit that honors the best in digital, direct and interactive marketing from around the world. Some 60 top global creative directors convene each year to judge international entries across diverse categories including content creation and microsites, mobile apps and email marketing. Caples is owned and managed by Direct Marketing News, a Haymarket Media brand and the independent authority for digital and direct marketers. Caples was originally founded in 1978 by Andi Emerson, a direct marketing pioneer, in honor of famed copywriter and direct marketer, John Caples.

 

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