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Overview
During the past 34 years, the John Caples International Awards has celebrated creative solutions to direct marketing problems with winning entries from direct marketing professionals around the world. In partnership with Direct Marketing News, Caples is proud to continue the Caples Student Campaign of the Year Award, which offers undergraduate students an opportunity to be part of this annual international event and compete for an internship and substantial cash prize based on the strength of their ideas and innovation in the field of direct marketing.
Sponsored by Alloy Media + Marketing, the competition allows students to take a real-world problem and apply their knowledge of direct marketing.
Assignment
Every year, students are asked to use their creativity and their ability to think strategically to create a campaign that ensures the client achieves its desired objective. This year, students will be asked to design a marketing campaign for the GM College Discount Program.
The call for 2012 entries will be in July 2012. Please check back later for the entry kit.
Winners
The winning individual or group will receive a generous $5,000 cash prize. In addition, the winning individual or lead group member will receive an internship at Alloy Media + Marketing and a paid trip to the annual Caples Awards in New York in March 2012. One runner-up individual or team will also receive a $1,000 cash prize.
Past winners
2011 Liberty University
2010 Academy of Art University
2009 University of Pennsylvania
2008 New York University
Get Involved
Professors
We encourage you to include the assignment in your curriculum as your students will be able to apply their classroom knowledge to real world situations.
Students
You will need to use your creativity and ability to think strategically and analytically to create a campaign that ensures the client achieves its desired objective.
FAQ
Is there a fee to enter?
Entries for the Caples Student Campaign of the Year competition are free.
When are entries due?
A deadline will be announced in July 2012.
Am I qualified to enter?
You can enter as long as you were enrolled as an undergraduate student at a U.S. college or university or portfolio school between December 14, 2011 and December 14, 2012 and are 18 years of age or older. All majors are welcome to enter.
How do I submit my entry?
You must upload your campaign write-up and any digital elements of your campaign to the online entry system. You can save it as a draft if you are not ready to submit it yet but when you are, remember to mark it as "final" so that we know you are officially entering the contest. All print elements of your campaign must be postmarked by the entry deadline and mailed to: Caples SCOTY, c/o Eva Chan, 114 West 26th Street, 4th Floor, New York, NY 10001.
Can I work in a group?
Yes and we encourage you to do so but you are welcome to enter as an individual as well.
Do I have to work with a professor?
No, but it is encouraged as they can provide valuable feedback about your entry before you submit it.
Who do I contact if I have questions or want to be added to the mailing list for updates?
Please send an email to Eva Chan at eva.chan@dmnews.com.
