How are judges picked?
Candidates for judges need to submit an application online that will be reviewed by a committee to determine eligibility. Candidates must have at least five years of hands-on experience as a direct marketing creative.
How will they be judged?
A panel of approximately 50 judges will select the winners through an extensive and thorough two-day process. These judges must be executive or SVP creative directors. All judges must presently work as a creative, and must have done so for at least five years. Round 1 is the elimination round. Round 2 is the scoring round.
Judging is based on a creative solution to the market problem via:
• Concept: the overall creative idea
• Copy: how well the copy is crafted
• Art direction: the use of design and graphic elements to deliver the message
Any judge that has a conflict of interest, including but not restricted to: working for an agency that submitted that campaign, and/or involved with any aspect of the project, will not be allowed to judge that entry. Judges may move entries between categories if deemed unsuitable to one but appropriate for another. Scoring entries will be made at the discretion of the judges, and their decision will be final.
Placers (gold, silver, bronze) will be determined based on overall scoring. There may be multiple placers or no placers at all in each category.
2013 HONORARY CHAIR
Peter Horst, SVP, Brand Marketing/CMO of Capital One
Peter Horst brings 25 years of marketing leadership experience spanning products, services and technology at Capital One, Ameritrade, General Mills and US WEST. As Senior Vice President of Brand Marketing/CMO of Capital One, the #6-ranked U.S. bank, Horst leads the teams responsible for the full spectrum of multi-channel marketing, value proposition development, marketing research and customer management across all lines of business, including U.S. Card, Retail/Online Banking, Commercial Banking, Financial Services, and its International businesses. Horst has been instrumental in extending the Capital One brand from mono-line credit card issuer to diversified financial institution.
Prior to Capital One, Horst was Chief Marketing Officer of TruSecure Corporation (now Verizon Business Security Solutions), a leading provider of information security services. Before then, Horst was Chief Marketing Officer of Ameritrade, where he built the brand and drove dramatic growth with some of the industry’s most successful and acclaimed marketing programs, including the cult-classic “Stewart” campaign.
Prior to joining Ameritrade, Horst held a variety of strategy and line management roles at US WEST (now Qwest), focusing on developing new Internet businesses and launching its broadband offerings.
Horst began his marketing career at General Mills, where he spent six years managing such brands as Pop Secret Popcorn and Betty Crocker snacks and meals. Horst holds an MBA from the Tuck School at Dartmouth and a BA from Harvard. He lives in McLean, VA.
Previous HONORARY Chair of Judges
2012 Torrence Boone, Google Americas
2011 Christa Carone, Xerox
2010 Sanjay Gupta, Ally Financial
2009 Michael Mendenhall, HP
2008 Jeffrey Hayzlett, Kodak
2007 Deborah Radcliffe, Pfizer
2006 Ian Baer, iCrossing
2005 Howard Draft, Draftfcb
Who is judging caples 2013?
Stay tuned as our list grows to include more prestigious and creative judges every day!
Mitch Alison, Creative Director, Saatchi & Saatchi
Janet Barker-Evans, SVP Group Creative Director, Ryan Partnership
Matt Batten, Chief Creative Officer, Wunderman
David Bell, Executive Creative Director, MercerBell
Peter Bidenko, Regional ECD, Leo Burnett
Nicky Bullard, Executive Creative Director, LIDA
Jonathan Butts, Executive Creative Director, Alt.
Ron Copeland, Creative Director, DDB Rodgers Townsend
Nina Daniel-Gruber, Executive Creative Director, Ogilvy Zoom Advertising
Frédéric De Vries, Creative Director Interactive / Head Interactive Concepts, Duval Guillaume Modem
Rene Eugster, Creative Director/Owner, Agentur am Flughafen
Derek Fridman, Group Creative Director, Huge
Mauricio Garnier, Managing Partner, Garnier BBDO
David Hackett, Creative Director, D.i.D.
Nancy Harhut, Chief Creative Officer, Wilde Agency
Mike Hartman, Chief Creative Officer, W2O Group
Gerd Haselsteiner, Creative Director, Young & Rubicam
Frazer Howard, Creative Director, Havas EHS
Andrews Jason, ECD, RAPP
Anna Karena, Creative Director, Lavender Communication Group
Arvind Krishnan, Creative Director, Publicis
Jonas Lembke, Creative Director, DGAC/BBDO Proximity
George Lepore, Group Creative Director, Rosetta
Darren Martin, Creative Director, Wunderman
Erik Mathre, Creative Director SVP, DDB Rodgers Townsend
Sherri Mayer, Vice President, Creative Services, THD
Brendan McKenna, Vice President, Group Creative Director, Ryan Partnership
David Mihalovic, President, W2O Digital
Matt Morin, Creative Director, ArsonSF
Beto Nahmad, Executive Creative Director, VCCP SPAIN
Gert Pauwels, Creative Director, TBWA Brussel
Scott Pinkney, SVP Creative Director, Proximity
Andrew Pugsley, Partner / Creative, Pugsley+Surgenor
Andre Rabanea, Creative Ideator, Torke+cc
Anthony Reeves, Executive VP, Creative, Moxie Interactive
Roger Ruegger, Executive Creative Director, Publicis
Danny Searle, Chief Creative Officer and Vice Chairman, BBDO Asia
Kevin Seidel, Creative Director, MRM
Hamish Stewart, Group Creative Director, Digital & Direct, M&C Saatchi/Mark
Tom Stofac, VP, Creative Director, BKV
Aleksandra Trochimiuk, Managing Partner, Tailor&Baker
Glynn Venter, Executive Creative Director, Haas Advertising Collective
Todd Winters, Creative Director, Javelin Marketing Group
Tim Wood, Creative Director, RAPP
Lucas Zaiden, Creative Director, Havas Digital
For more information on Caples Judging 2013, please contact Nicole Marshall at email@example.com or +1 (646) 638-6059.