Interested in Judging the 2014 Caples Awards?

How are judges picked?

If you are interested in judging Caples 2014, you can fill out the application here.

How are judges picked?

Candidates for judges need to submit an application online that will be reviewed by a committee to determine eligibility. Candidates must have at least five years of hands-on experience as a direct marketing creative.

How will entries be judged?

A panel of approximately 50 judges will select the winners through an extensive and thorough two-day process. These judges must be executive or SVP creative directors. All judges must presently work as a creative, and must have done so for at least five years. Round 1 is the elimination round. Round 2 is the scoring round.

Judging is based on a creative solution to the market problem via:

Concept: the overall creative idea

Copy: how well the copy is crafted

Art direction: the use of design and graphic elements to deliver the message

Any judge that has a conflict of interest, including but not restricted to: working for an agency that submitted that campaign, and/or involved with any aspect of the project, will not be allowed to judge that entry. Judges may move entries between categories if deemed unsuitable to one but appropriate for another. Scoring entries will be made at the discretion of the judges, and their decision will be final.

Placers (gold, silver, bronze) will be determined based on overall scoring. There may be multiple placers or no placers at all in each category.


Peter Horst, SVP, Brand Marketing/CMO of Capital One

Peter Horst brings 25 years of marketing leadership experience spanning products, services and technology at Capital One, Ameritrade, General Mills and US WEST.  As Senior Vice President of Brand Marketing/CMO of Capital One, the #6-ranked U.S. bank, Horst leads the teams responsible for the full spectrum of multi-channel marketing, value proposition development, marketing research and customer management across all lines of business, including U.S. Card, Retail/Online Banking, Commercial Banking, Financial Services, and its International businesses. Horst has been instrumental in extending the Capital One brand from mono-line credit card issuer to diversified financial institution.

Prior to Capital One, Horst was Chief Marketing Officer of TruSecure Corporation (now Verizon Business Security Solutions), a leading provider of information security services.  Before then, Horst was Chief Marketing Officer of Ameritrade, where he built the brand and drove dramatic growth with some of the industry’s most successful and acclaimed marketing programs, including the cult-classic “Stewart” campaign.

Prior to joining Ameritrade, Horst held a variety of strategy and line management roles at US WEST (now Qwest), focusing on developing new Internet businesses and launching its broadband offerings.   

Horst began his marketing career at General Mills, where he spent six years managing such brands as Pop Secret Popcorn and Betty Crocker snacks and meals.   Horst holds an MBA from the Tuck School at Dartmouth and a BA from Harvard.  He lives in McLean, VA.

Previous HONORARY Chair of Judges

2012                Torrence Boone, Google Americas
2011                Christa Carone, Xerox
2010                Sanjay Gupta, Ally Financial
2009                Michael Mendenhall, HP
2008                Jeffrey Hayzlett, Kodak
2007                Deborah Radcliffe, Pfizer
2006                Ian Baer, iCrossing
2005                Howard Draft, Draftfcb

Who judged caples 2013?

Stay tuned as our list grows to include more prestigious and creative judges every day!

Mitch Alison, Creative Director, Saatchi & Saatchi

Janet Barker-Evans, SVP Group Creative Director, Ryan Partnership

Matt Batten, Chief Creative Officer, Wunderman

David Bell, Executive Creative Director, MercerBell

Peter Bidenko, Regional ECD, Leo Burnett

Nicky Bullard, Executive Creative Director, LIDA

Jonathan Butts, Executive Creative Director, Alt.

Ron Copeland, Creative Director, DDB Rodgers Townsend

Nina Daniel-Gruber, Executive Creative Director, Ogilvy Zoom Advertising

Frédéric De Vries, Creative Director Interactive / Head Interactive Concepts, Duval Guillaume Modem

Rene Eugster, Creative Director/Owner, Agentur am Flughafen

Derek Fridman, Group Creative Director, Huge

Mauricio Garnier, Managing Partner, Garnier BBDO

David Hackett, Creative Director, D.i.D.

Nancy Harhut, Chief Creative Officer, Wilde Agency

Mike Hartman, Chief Creative Officer, W2O Group

Gerd Haselsteiner, Creative Director, Young & Rubicam

Frazer Howard, Creative Director, Havas EHS

Andrews Jason, ECD, RAPP

Anna Karena, Creative Director, Lavender Communication Group

Arvind Krishnan, Creative Director, Publicis

Jonas Lembke, Creative Director, DGAC/BBDO Proximity

George Lepore, Group Creative Director, Rosetta

Darren Martin, Creative Director, Wunderman

Erik Mathre, Creative Director SVP, DDB Rodgers Townsend

Sherri Mayer, Vice President, Creative Services, THD

Brendan McKenna, Vice President, Group Creative Director, Ryan Partnership

David Mihalovic, President, W2O Digital

Matt Morin, Creative Director, ArsonSF

Beto Nahmad, Executive Creative Director, VCCP SPAIN

Gert Pauwels, Creative Director, TBWA Brussel

Scott Pinkney, SVP Creative Director, Proximity

Andrew Pugsley, Partner / Creative, Pugsley+Surgenor

Andre Rabanea, Creative Ideator, Torke+cc

Anthony Reeves, Executive VP, Creative, Moxie Interactive

Roger Ruegger, Executive Creative Director, Publicis

Danny Searle, Chief Creative Officer and Vice Chairman, BBDO Asia

Kevin Seidel, Creative Director, MRM

Hamish Stewart, Group Creative Director, Digital & Direct, M&C Saatchi/Mark

Tom Stofac, VP, Creative Director, BKV

Aleksandra Trochimiuk, Managing Partner, Tailor&Baker

Glynn Venter, Executive Creative Director, Haas Advertising Collective

Todd Winters, Creative Director, Javelin Marketing Group

Tim Wood, Creative Director, RAPP

Lucas Zaiden, Creative Director, Havas Digital

For more information on Caples Judging 2014, please contact Nicole Marshall at or +1 (646) 638-6059.