Caples 2014 Judges
Gary Scheiner, EVP, Executive Creative Director, Arnold Worldwide
Head of Judging,Caples International Awards
Gary’s career path has been perfectly architected for the way marketing works today. He spent his first 15 years at OgilvyOne and MRM Worldwide, learning the craft of direct marketing for clients like Amgen, Aventis, and J&J. He then moved to brand agencies FCB and TBWA\Chiat\Day, where he crafted integrated campaigns for the likes of Abbott, Eli Lilly, Ethicon Endo-Surgery, Merck and Pfizer. Along the way, he built two consumer healthcare practices. Most recently, Gary was Managing Partner and Chief Creative Officer of Rosetta, one of the largest interactive agencies in North America, where he worked with such clients as Allergan, Beiersdorf, and MedCo.
Today, Gary oversees Arnold’s consumer health and wellness brands, including Sanofi’s diabetes and cholesterol franchises, as well as non-health brands like Volvo Trucks and DCH Auto Group.
In his spare time, Gary gives back to the industry that has given him so much. He sits on the Executive Board of the Caples International Awards, the DMA ECHO Awards, and the Ad Council Campaign Review Committee. He is a guest teacher at the 4As and Miami Ad School, and he has been on the jury panel for a variety of industry award shows including Cannes, Effies, Webbys, and more.
Connor Barry, Lead Creative, Rodgers Townsend DDB
Conor Barry has worked across three continents on clients including Vodafone, Harley Davidson, LG, McDonald’s, Mars and National Geographic. With time spent at Y&R Prague, DDB US, Leo Burnett US, and Y&R Dubai, the Missouriborn creative is now a lead creative at Rodgers Townsend DDB in St. Louis. His work has been awarded by Cannes Lions, ADC New York, NY Festivals, ADC Europe, Young Guns, and Golden Drum to name a few.
Renee Blake, SVP Executive Creative Director, Moxie
Renee Blake is SVP Executive Creative Director, where she brings over 15 years of experience developing and launching creative solutions for diverse campaigns that traverse all media (and often the globe.) Renee is responsible for the creative vision and leadership of the Atlanta Moxie office, where she guides work for clients like Nike, Verizon, Wells Fargo and UPS. Prior to Moxie, she was at DraftFCB - HG in Seattle, strategically driving the business for AT&T, Carnival, Netflix, Blue Cross Blue Shield, and Kawasaki. She is a consumer centric creative with a craving for the experiential.
Jonathan Butts, Executive Creative Director, Blackwing Creative
Over the years I've worked at big agencies in big cities, BRANN/EURO RSCG and Publicis. I've worked at small shops in the Midwest. And I’ve co-founded an agency at the beginning of a recession (2008 was a great year to start any business) then sold it six years later.First and foremost, I love creative problem solving. Whether that's helping HP figure out how to spend a $280 million ad budget, or developing a poster concept for The San Francisco Design Center that will wow jaded creative types.My work has been recognized by industry award shows and publications including The One Show, Communication Arts, Advertising Age, The New York Festivals, The John Caples International Awards, The International ECHO Awards and The National ADDY Awards.I've developed global campaigns for Microsoft, WebEx, Hewlett-Packard, Intel and Visa. And national campaigns for Sprint, United Airlines, Hallmark Cards, American Century Mutual funds, IMAX Theaters, and the Bermuda Board of Tourism.On a personal note, I was raised by a shrink and a zookeeper in Kansas City, which many of my colleagues say, explains a lot.
Suzanne Darmory, Creative Director, Moxie
Suzanne has 20 years of international, award-winning experience creating groundbreaking integrated solutions for highly recognizable clients at world-class agencies. She is a proven leader who is able to motivate and manage multi-disciplined teams across a multitude of platforms. She joined Moxie NY as Creative Director in December 2013 to help lead the agency creatively and align with Moxie Atlanta's vision. She has spent most of her career in New York (Arnold, BlastRadius, Deutsch, Grey, JWT, mcgarrybowen, OgilvyOne, R/GA, SS+K) as well as working in London for three years (Bates UK, Euro RSCG, Imagination, Ogilvy & Mather). In addition to winning over 20 Addys, Andys, Effies and other awards, Suzanne's work has been featured in Adweek, Brandweek, CBS News, Communication Arts, Forbes, New York Times Magazine, PR Newswire, and Time Out Magazine. Suzanne is a Caples Awards Executive Committee Member (Judge from 2004-2012) and judged the Stevies and Columbus Addy's. She co-taught Fashion Institute of Technology's Digital Media Advertising Class (Spring 2014) and reviews FIT portfolios on a regular basis. She was a 2014 Zenith Mobile Day Panelist and 2013 SheSays Panelist (mentor from 2011-present).
Rene Eugster, Creative Leader and Owner, Agentur am Flughafen
René has been the creative captain of his Agentur am Flughafen (agency at the airport) for over 20 years as creative leader and owner. The dialogue marketing agency with an excellent feel for sensitively designed B2B campaigns has so far collected around 250 national and international awards. In the last several years, the Swiss agency has often been ranked as the best B2B agency in a German-speaking country, and has been named the most creative dialogue marketing agency in Switzerland. René has served as an experienced judge on panels at various competitions, including the Cannes Lions, the Caples International Award in New York, the ddp (German dialogue marketing awards), the Swiss dialogue marketing awards, the Austrian DMVÖ (dialogue marketing awards) and the European BoB award for B2B advertising. He has also been working as a lecturer for over 25 years – this includes lecturing at his own training institute and, most recently, at the mother ship of the Miami Ad School.
Nancy Harhut, Chief Creative Officer, Wilde Agency
Nancy Harhut is the Chief Creative Officer of Wilde Agency, where she combines social scientists’ insights about human behavior with direct and digital marketing best practices in order to get people to act. Prior to Wilde, Harhut held senior creative management positions with Hill Holliday, Mullen and Bronner (now Digitas). She and her teams have won over 150 awards for direct marketing effectiveness, for clients such as AT&T, GM, IBM, Sheraton, House of Seagram, TripAdvisor, Dell, Bank of America, Liberty Mutual Insurance and Reebok. A frequent speaker at industry conferences, Harhut’s also been recognized as the Direct Marketer of the Year by NEDMA, a Top 100 Creative Influencer by The Ad Club, a Top 40 Digital Marketing Strategist by the Online Marketing Institute and an Andi Emerson Award recipient by the Caples Board.
Jon Jackson, Executive Creative Directoy, Huge
Jon Jackson (Executive Creative Director) is responsible for the creative direction and execution of large-scale initiatives at Huge. In his role, Jon collaborates closely with the Visual and Interaction Design teams to develop concepts and strategies for some of Huge’s largest clients including Google and Gucci. Specializing in building well-known, consumer-facing brands and extending engagement through traditional and digital media, Jon has over 14 years of experience in art direction. Prior to joining Huge, he worked at SapientNitro as an Associate Creative Director, where he collaborated with such clients as Coca-Cola, Sprint, Yahoo!, Disney, Logitech, Nissan and Sony. In addition, he’s developed creative solutions for clients such as Nike, Acura, Toyota, Chrysler, Microsoft, Sony Pictures, Nokia and Warner Brothers. Jon holds a BFA in Graphic Design from California State University, Fullerton.
Anna Karena, Executive Creative Director, Wunderman Australia
A digital and direct native, Anna Karena is an impressively awarded creative leader, based in Sydney Australia. Since 2005, Anna’s honors have included more than 22 local and international awards, including a Caples first place, multiple Gold Midas awards and the ADMA Grand Prix. She has judged on a global scale and has developed great expertise, knowledge and partnerships across all of the major sectors in Australia. Some of the key brands she has contributed to include Westpac, St.George, IKEA, American Express, the RTA, Telstra, Nokia, Microsoft and Coke. She recently ended a 15-year stint with Lavender, Australia’s largest independent direct and digital agency (ranked 4th in the world in Financial Services excellence), to jump to new post of Executive Creative Director at Wunderman Sydney.
Michael J. McGovern, Direct Marketing Creative Strategist
After earning his Masters degree in Advertising at the University of Illinois, Mike began his career as a copywriter at FCB Direct in Chicago. Eight years later, he helped open an FCB Direct office in Toronto as VP/Executive Creative Director working on IBM, RBC, Citibank, Levi-Strauss, Dupont, Grand & Toy and more.Mike later moved to San Francisco to serve as Partner/Creative Director at Cohn & Wells/Euro RSCG, where he worked on a number of dot-com and software clients across the U.S. He then returned to Toronto as EVP/Creative Director for BBDO Proximity, followed by stints as SVP/Chief Creative Officer at Enfatico and Associate Partner, Group Creative Director at Rosetta Interactive Ltd.On the awards circuit, Mike’s trips to the podium have been many, with over 165 trophies to his credit. He’s also served as a senior judge at various awards shows and is a member of the exclusive DMA ECHO Academy in New York.In his spare time, Mike sits on the Faculty Advisory Board in the Humber College Advertising Program, where he’s taught courses in Direct Marketing Creativity.
Rob Morrison, Creative Director, OgilvyOne
In his 20+ years in the creative industry Rob has written clutter-busting, response-driving work across three continents. His work in Canada, England and Australia has earned him the reputation of being one of this country’s best Creatives. And his history of putting languishing creative departments back into the spotlight means he's also rated as one of Australia's best Creative Directors. He's the owner of over 60 local and international awards. Rob was Chairman of the ADMA Creative Jury in 2002, in 2005 traveled to Cannes as Australia’s only judge on the Direct Lions jury and is delighted to be adding the Caples to his judging resume in 2014. Rob has been Head Tutor of ADMA’s Creative School for the last three years – training the next generation of creative stars. Plus he is unusual among his peer group in that he's the proud owner of a Marketing Degree. He's adamant there's no point in brilliant creative if the work is not driven by a strategic, human insight.
Roger Ruegger, Creative Director, Y&R
Roger Ruegger is currently working as a freelance Creative Director. He’s a passionate creative leader with a strong digital background, always striving to effectively deliver excellent work that will stand out in today’s media landscape. He brings more than 10 years’ experience as a Creative Director at Y&R, Wunderman and Publicis with multiple award-winning campaigns in digital, direct, film, social and integrated. He has worked in Switzerland, Germany and the UK, for both global and local accounts. And he’s very much looking forward to his fourth assignment as a Caples’ Judge.
Eva Santos, Chief Creative Director, Proximity Spain
Chief Creative Director at Proximity Spain, leading the teams from the two offices in Spain: Barcelona and Madrid and member of Proximity Creative Council. She is currently teaching creative and strategy at the Pompeu Fabra University and collaborates frequently with some other schools and universities like UB or ESDEN. Eva have won many national and international awards on her career for clients such as Audi, Damm, Eristoff, Skoda, Bombay, VW, Random House, Vértice Films...and se was jury of many awards festivals such as Cannes, El Sol, Echo Awards, El Ojo, New York Festival. On the last three years, campaigns created by Eva have been recognised as worldwide top ones according to The One Report. Besides, she won a Silver Award as best creative director in Spain in 2009, according to industry magazine “Estrategias”.
Thomas Scovell, Planning Director, JWT London
Originally hailing from New Zealand, Thomas is a kiwi ad guy who specialises in creative planning, digital strategy and business innovation. He’s spent 18 years doing digital, 10 of those agency side. Recently relocated to London he works on global brands at JWT, and outside-of-work hours mentors businesses in London’s active startup scene. In recent years he has won awards as a creative director and planner at major advertising, direct and digital festivals - including Cannes Lions, One Show, NY Festivals, Spikes Asia, Caples, D&AD, Award Australia, and Effies.
Tom Stofac, VP Creative Director, The Frank Agency
Well, the first dream that died was NBA superstar. Turns out 5’ 10” guys with no hops aren’t in high demand. International rock star seemed promising, until that whole ‘read music/play guitar/carry a tune’ thing got in the way. So, like so many of us, I turned to advertising to numb the pain. No height requirement, and you get to hire musicians. So here I am, three decades in, moving from writer to ACD to CD to ECD to Owner and now to CD again. Getting to work with smart people on brands like Coca Cola, Colorado Tourism, Louisville Slugger, The Colorado Rockies Baseball Club, Sprint, Trump Hotels, Daimler North America, Carestream Dental and others. Picking up some spiffy lucite along the way from ADDY’s, D&AD and others. My niche had always been brand work. Until I stumbled into my current gig at The frank Agency, where I get to mix my brand knowledge with the agency’s killer direct chops. So far, so good. Especially for our clients.
Glynn Venter, Exective Creative Director, The Hass Collective
Glynn has studied both locally and abroad, and completed his masters degree in 1997 (Cum Laude). He was voted as one of the top 10 design students in SA by Formica and PG Bison and received the social responsibility award for his honours degree, the highest individual award given to a single student.Following 4 years in the advertising industry, Glynn started his own agency (part of a syndicate agency group), The Old Shanghai Firecracker Factory, in Cape Town. After operating for 2 years, he sold the agency to FCB South Africa.In 2001 Glynn became Creative Director of FCB!mpact Cape Town. In 2002, he was promoted to Executive Creative Director of three FCB below-the-line divisions – FCB!mpact (Experiential Marketing), FCBi (Direct Marketing and CRM) and FCB Electric Ocean (Web). And a year later, he merged these into one unit known as FCB!mpact361, a highly successful division offering integrated campaigns for local, as well as international brands.In 2009 Glynn became Executive Creative Director of DraftFCB’s through-the-line studio, where he was also part of the DraftFCB Cape Town Board, DraftFCB Holding Board (SA and Africa) and DraftFCB Creative EXCO.Having won various local and international awards over the years, Glynn believes in measurable results when it comes to creative ideas.Previously, Glynn has been on the judging panel for the Loeries Awards (SA), Cannes Lions (France), John Caples (New York) and D&AD (London). Currently he holds the South African Chair for John Caples Awards in New York. Glynn is also chairman of the Cape Peninsula University of Technology Advisory Committee and has more recently been selected to the Vega Brand Communication School Advisory Board.Glynn started Haas Advertising in 2011 through an innovative move which created a so-called “collective”, working alongside a concept store, a design gallery and a high-end and subsequently very successful coffee house and roaster in the Bokaap in Cape Town. The idea was to develop a creative hub, an area that attracts creative talent and expertise and facilitates the start of creative conversations – with the aid of some single origin coffee.The aim of the Haas Collective was to be the best “coffee and conversation destination” in the country and they have achieved great brand building success to date.In the 3 years of operating the small boutique agency, Haas Advertising has won the Millward Brown best liked commercial for 2012, a Pendoring award and has been voted one of the top 20 places to visit in SA by the famous trendsetting magazine, *Wallpaper.The boutique agency works off a simple model with which they have direct access to the decision makers and this allowed them to secure some great SA brands.
Jason Andrews, Executive creative director, RAPP
David Bell, Executive Creative Director, MercerBell
Nicky Bullard, ECD, LIDA
Ron Copeland, Creative Director, Rodgers Townsend/DDB
David Hackett, Creative Director, D.i.D
Eser Hakim, hakim, brand experience designers
Nancy Harhut, Chief Creative Officer, Wilde Agency
Jon Jackson, Executive Creative Director, Huge
Anna Karena, Karena, Lavender Communication Group
Arvind Krishnan, Creative Director, Publicis
David Mihalovic, Chief Operating Officer, W2O Group
Robin Riggs, Chief Creative Officer, RobbinsKersten Direct
Birgit Schwarz-Hickey, Professir, FIT
Todd Winters, Group Creative Director, Javelin Marketing Group
Curtis Wolowich, Creative Director, Agency 59
How are judges picked?
Information on how to apply as a judge for Caples 2015 will be available soon.
How are judges picked?
Candidates for judges need to submit an application online that will be reviewed by a committee to determine eligibility. Candidates must have at least five years of hands-on experience as a direct marketing creatives.
For more information on Caples Judging 2014, please contact Nicole Marshall at email@example.com or +1 (646) 638-6059.