Who is judging Caples 2014?

Caples 2014 Judges

Renee Blake, SVP Executive Creative Director, Moxie

Renee Blake is SVP Executive Creative Director, where she brings over 15 years of experience developing and launching creative solutions for diverse campaigns that traverse all media (and often the globe.) Renee is responsible for the creative vision and leadership of the Atlanta Moxie office, where she guides work for clients like Nike, Verizon, Wells Fargo and UPS. Prior to Moxie, she was at DraftFCB - HG in Seattle, strategically driving the business for AT&T, Carnival, Netflix, Blue Cross Blue Shield, and Kawasaki. She is a consumer centric creative with a craving for the experiential.

Jonathan Butts, Executive Creative Director, Blackwing Creative

Over the years I've worked at big agencies in big cities, BRANN/EURO RSCG and Publicis. I've worked at small shops in the Midwest. And I’ve co-founded an agency at the beginning of a recession (2008 was a great year to start any business) then sold it six years later.

First and foremost, I love creative problem solving. Whether that's helping HP figure out how to spend a $280 million ad budget, or developing a poster concept for The San Francisco Design Center that will wow jaded creative types.

My work has been recognized by industry award shows and publications including The One Show, Communication Arts, Advertising Age, The New York Festivals, The John Caples International Awards, The International ECHO Awards and The National ADDY Awards.

I've developed global campaigns for Microsoft, WebEx, Hewlett-Packard, Intel and Visa. And national campaigns for Sprint, United Airlines, Hallmark Cards, American Century Mutual funds, IMAX Theaters, and the Bermuda Board of Tourism.

On a personal note, I was raised by a shrink and a zookeeper in Kansas City, which many of my colleagues say, explains a lot.


Rene Eugster, Creative Leader and Owner, Agentur am Flughafen

René has been the creative captain of his Agentur am Flughafen (agency at the airport) for over 20 years as creative leader and owner. The dialogue marketing agency with an excellent feel for sensitively designed B2B campaigns has so far collected around 250 national and international awards. In the last several years, the Swiss agency has often been ranked as the best B2B agency in a German-speaking country, and has been named the most creative dialogue marketing agency in Switzerland. René has served as an experienced judge on panels at various competitions, including the Cannes Lions, the Caples International Award in New York, the ddp (German dialogue marketing awards), the Swiss dialogue marketing awards, the Austrian DMVÖ (dialogue marketing awards) and the European BoB award for B2B advertising. He has also been working as a lecturer for over 25 years – this includes lecturing at his own training institute and, most recently, at the mother ship of the Miami Ad School.

Jon Jackson, Executive Creative Directoy, Huge

Jon Jackson (Executive Creative Director) is responsible for the creative direction and execution of large-scale initiatives at Huge. In his role, Jon collaborates closely with the Visual and Interaction Design teams to develop concepts and strategies for some of Huge’s largest clients including Google and Gucci. Specializing in building well-known, consumer-facing brands and extending engagement through traditional and digital media, Jon has over 14 years of experience in art direction. Prior to joining Huge, he worked at SapientNitro as an Associate Creative Director, where he collaborated with such clients as Coca-Cola, Sprint, Yahoo!, Disney, Logitech, Nissan and Sony. In addition, he’s developed creative solutions for clients such as Nike, Acura, Toyota, Chrysler, Microsoft, Sony Pictures, Nokia and Warner Brothers. Jon holds a BFA in Graphic Design from California State University, Fullerton.


 


Michael J. McGovern, Direct Marketing Creative Strategist 

After earning his Masters degree in Advertising at the University of Illinois, Mike began his career as a copywriter at FCB Direct in Chicago. Eight years later, he helped open an FCB Direct office in Toronto as VP/Executive Creative Director working on IBM, RBC, Citibank, Levi-Strauss, Dupont, Grand & Toy and more.

Mike later moved to San Francisco to serve as Partner/Creative Director at Cohn & Wells/Euro RSCG, where he worked on a number of dot-com and software clients across the U.S. He then returned to Toronto as EVP/Creative Director for BBDO Proximity, followed by stints as SVP/Chief Creative Officer at Enfatico and Associate Partner, Group Creative Director at Rosetta Interactive Ltd.

On the awards circuit, Mike’s trips to the podium have been many, with over 165 trophies to his credit. He’s also served as a senior judge at various awards shows and is a member of the exclusive DMA ECHO Academy in New York.

In his spare time, Mike sits on the Faculty Advisory Board in the Humber College Advertising Program, where he’s taught courses in Direct Marketing Creativity.

Rob Morrison, Creative Director, OgilvyOne

In his 20+ years in the creative industry Rob has written clutter-busting, response-driving work across three continents. His work in Canada, England and Australia has earned him the reputation of being one of this country’s best Creatives. And his history of putting languishing creative departments back into the spotlight means he's also rated as one of Australia's best Creative Directors. He's the owner of over 60 local and international awards. Rob was Chairman of the ADMA Creative Jury in 2002, in 2005 traveled to Cannes as Australia’s only judge on the Direct Lions jury and is delighted to be adding the Caples to his judging resume in 2014. Rob has been Head Tutor of ADMA’s Creative School for the last three years – training the next generation of creative stars. Plus he is unusual among his peer group in that he's the proud owner of a Marketing Degree. He's adamant there's no point in brilliant creative if the work is not driven by a strategic, human insight.




Patrick Murphy, Joint Creative Director, ChemistryInteraction New Zealand

Pat  is New Zealand’s most awarded direct creative and in 2010 was the most awarded direct creative in the world. He spent a decade working in brand advertising at Saatchi and DDB before joining AIM Proximity and then Rapp Tribal ,where he produced ground breaking direct work for clients like Telecom,  ANZ Bank, BNZ Bank ,Air New Zealand, Yellow Pages, Vodaphone, AA Insurance and Westpac .

A long the way he’s collected numerous awards in a variety of different coloured metals . These include Axis , RSVP’S (Including Grand Prix’s ),Echoes, Caples, Cannes Lions,Clio’s,New York Festival and finally London International but what he’s most proud of is his 18 year son Finn and 16 year old son and daughter twins, Eli and Olivia.

2 year ‘s ago, Pat teamed up Mike Lamer, Joe Silk and Sue Young to open their own shop ChemistryInteraction and loving it.

He also does a really bad Elvis Impersonation, which can be pretty funny when you’re only 5’3.

Glynn Venter, Exective Creative Director, The Hass Collective

Glynn has studied both locally and abroad, and completed his masters degree in 1997 (Cum Laude). He was voted as one of the top 10 design students in SA by Formica and PG Bison and received the social responsibility award for his honours degree, the highest individual award given to a single student.

Following 4 years in the advertising industry, Glynn started his own agency (part of a syndicate agency group), The Old Shanghai Firecracker Factory, in Cape Town. After operating for 2 years, he sold the agency to FCB South Africa.

In 2001 Glynn became Creative Director of FCB!mpact Cape Town. In 2002, he was promoted to Executive Creative Director of three FCB below-the-line divisions – FCB!mpact (Experiential Marketing), FCBi (Direct Marketing and CRM) and FCB Electric Ocean (Web). And a year later, he merged these into one unit known as FCB!mpact361, a highly successful division offering integrated campaigns for local, as well as international brands.

In 2009 Glynn became Executive Creative Director of DraftFCB’s through-the-line studio, where he was also part of the DraftFCB Cape Town Board, DraftFCB Holding Board (SA and Africa) and DraftFCB Creative EXCO.

Having won various local and international awards over the years, Glynn believes in measurable results when it comes to creative ideas.

Previously, Glynn has been on the judging panel for the Loeries Awards (SA), Cannes Lions (France), John Caples (New York) and D&AD (London). Currently he holds the South African Chair for John Caples Awards in New York. Glynn is also chairman of the Cape Peninsula University of Technology Advisory Committee and has more recently been selected to the Vega Brand Communication School Advisory Board.

Glynn started Haas Advertising in 2011 through an innovative move which created a so-called “collective”, working alongside a concept store, a design gallery and a high-end and subsequently very successful coffee house and roaster in the Bokaap in Cape Town. The idea was to develop a creative hub, an area that attracts creative talent and expertise and facilitates the start of creative conversations – with the aid of some single origin coffee.

The aim of the Haas Collective was to be the best “coffee and conversation destination” in the country and they have achieved great brand building success to date.

In the 3 years of operating the small boutique agency, Haas Advertising has won the Millward Brown best liked commercial for 2012, a Pendoring award and has been voted one of the top 20 places to visit in SA by the famous trendsetting magazine, *Wallpaper.

The boutique agency works off a simple model with which they have direct access to the decision makers and this allowed them to secure some great SA brands.


 

How are judges picked?

If you are interested in judging Caples 2014, you can fill out the application here.

How are judges picked?

Candidates for judges need to submit an application online that will be reviewed by a committee to determine eligibility. Candidates must have at least five years of hands-on experience as a direct marketing creative.

How will entries be judged?

A panel of approximately 50 judges will select the winners through an extensive and thorough two-day process. These judges must be executive or SVP creative directors. All judges must presently work as a creative, and must have done so for at least five years. Round 1 is the elimination round. Round 2 is the scoring round.

Judging is based on a creative solution to the market problem via:

Concept: the overall creative idea

Copy: how well the copy is crafted

Art direction: the use of design and graphic elements to deliver the message

Any judge that has a conflict of interest, including but not restricted to: working for an agency that submitted that campaign, and/or involved with any aspect of the project, will not be allowed to judge that entry. Judges may move entries between categories if deemed unsuitable to one but appropriate for another. Scoring entries will be made at the discretion of the judges, and their decision will be final.

Placers (gold, silver, bronze) will be determined based on overall scoring. There may be multiple placers or no placers at all in each category.



Previous HONORARY Chair of Judges

2013                Peter Horst, Capital One
2012                Torrence Boone, Google Americas
2011                Christa Carone, Xerox
2010                Sanjay Gupta, Ally Financial
2009                Michael Mendenhall, HP
2008                Jeffrey Hayzlett, Kodak
2007                Deborah Radcliffe, Pfizer
2006                Ian Baer, iCrossing
2005                Howard Draft, Draftfcb

 

For more information on Caples Judging 2014, please contact Nicole Marshall at nicole.marshall@dmnews.com or +1 (646) 638-6059.