John Caples International Awards : Caples Night

Winners 30

Winners of the 30th John Caples International Awards

SPECIAL AWARDS

Caples Wunderman Award - Lifetime Creative Achievement

Dylan Taylor, Creative Director for Direct, Partner and Board Member at Sydney independent BMF

Caples Andi Emerson Award - Lifetime Achievement and Service to the Direct Marketing Creative Community

Duncan Gray, Proximity London Executive Creative Director and Proximity Worldwide board member, based in London.

Courageous Client Award

Mercedes-Benz Bank and its agency Salem of São Paulo, Brazil.

PRINT WINNERS

Print Ad: Consumer

Second Place
Entry Name: Platinum Human Testing Program
Creative Director: Warren Brown
Copywriter: Richard Morgan
Art Director: Simon Langley
Agency: BMF Pyrmont Australia
Client: Lion Nathan Australia

Print Ad: Consumer Finalists

Entry Name: Gardeners Friend
Copywriter: Chris May
Art Director: Mark Dudley
Agency: Proximity London UK
Client: Volkswagen

Entry Name: Gardeners Friend
Copywriter: Chris May
Art Director: Mark Dudley
Agency: London UK
Client: Volkswagen

Print Ad: Consumer Non-Profit

Entry Name: DAD
Creative Director: Nick Moore
Copywriter: Leigh Ann Wiester
Art Director: Kevin Carlisle
Production Manager: Amanda Schnider
Agency: Proximity London
Agency Location: Wunderman New York
Client: PDFA - Partnership for a Drug-Free America

DIRECT MAIL STANDARD WINNERS

Direct Mail Standard: Consumer/Under $400/M

Second Place
Entry Name: Lost Item No. 309
Creative Director: Ralf Skiba
Copywriter: Ramona Peglow
Art Director: Anke Bšcker
Agency: Rapp Collins Hamburg Germany
Client: CAP Customer Advantage Program GmbH

Second Place
Entry Name: Red X Club
Creative Director: Andreas Klemp
Copywriter: Uwe Schatz
Art Director: Malte Schleemilch
Production Manager: Ines Thomas
Agency: Heye, 121 GmbH Unterhaching Germany
Client: Kabel Deutschland Vertrieb und Service GmbH & CoKG

Second Place
Entry Name: Ardbeg Beastie
Creative Director: Dave Mullen
Copywriter: Rebecca Wood
Production Managers: Debbie Lee Laetitia Drexler
Agency: Story Edinburgh UK
Client: The Glenmorangie Company

Second Place
Entry Name: Coaster
Creative Director: Gavin McLeod
Copywriter: Dustin Lane
Art Director: Shane Bradnick
Production Manager: Joe Revill
Agency: M&C Saatchi Sydney
Sydney Australia Client: Optus

Third Place
Entry Name: Wet Paper
Creative Directors: Eva Santos, Xavi Lardin
Copywriter: Xavi De La Cruz
Art Director: Gerard Thomas
Agency: CP Proximity: Spain
Client: AGBAR

Third Place
Entry Name: Scam Letter
Creative Director: Gavin McLeod
Copywriter: Dustin Lane
Art Director: Shane Bradnick
Production Manager: Joe Revill
Agency: M&C Saatchi Sydney Sydney Australia Client: Optus

Third Place
Entry Name: Not for Everyone
Creative Director: Gavin McLeod
Copywriter: Dustin Lane
Art Director: Shane Bradnick
Production Manager: Jen Cuthbert
Agency: M&C Saatchi Sydney
Sydney Australia Client: Audi

Third Place
Entry Name: blind
Art Director: Peter Ahr
Production Manager: Simone Sacherer
Agency: wob AG
Viernheim Germany Client: Blindenbund Hessen e.V. / Blind Society of Hesse

Direct Mail Standard: Business Over $400/M

Second Place
Entry Name: Stamps
Creative Directors: Deneke von Weltzien, Oliver Voss
Copywriter: Fabian Frese
Art Director: Christian Kroll
Agency: Jung von Matt AG Hamburg Germany
Client: Gebrueder Mey GmbH & Co. KG

DIRECT MAIL STANDARD FINALISTS

Direct Mail Standard: Consumer/Under $400/M

Entry Name: Letterenvelope
Creative Director: Roberto Patxot
Copywriter: Nerina Otero
Art Director: Angeles Viacava
Agency: OgilvyOne Argentina Buenos Aires Argentina
Client: American Express

Entry Name: Shoe Sole
Creative Director: Tan Gout Nee
Copywriter: Justin Olding
Art Director: Tan Gout Nee
Production Manager: Sharon Adams
Agency: Clemenger Proximity Melbourne Australia
Client: National Australia Bank

Entry Name: History of Free
Creative Director: Richard Eber
Copywriter: Jon Tell
Art Directors:: Janine Lazur, Miguel Ferry
Agency: Gillespie Lawrenceville, NJ USA
Client: EarthLink

Entry Name: White Letter
Creative Director: Nuno Duarte
Copywriter: Ana Dias
Art Director: Marta Silva
Agency: Proximity Portuga Lisboa Portugal
Client: BES (Banco Esp’rito Santo)

Entry Name: Moth Balls (Galp Millions)
Creative Director: Nuno Duarte
Copywriter: Pedro Neves
Art Director: Rute Sousa
Agency: Proximity Portugal Lisboa Portugal
Client: Galp Energy

Entry Name: Trading Consulting
Creative Director: Andreas Schmutte
Art Director: Kathrin Buck
Production Manager: Malte Ploghšfe
Agency: Publicis Hamburg Hamburg Germany
Client: Cortal Consors

Entry Name: Printed e-mail
Creative Director: Laurent Van Loon
Copywriter: Wim Provoost
Art Director: Elke Stegen
Production Manager: Anneke Verbelen
Agency: I DO Brussels Belgium Client: Belgacom

Direct Mail Standard: Consumer Non-Profit/Under $400/M

Entry Name: Plumpy Nut
Copywriter: Abi Ellis
Art Director: Simon Attwater
Agency: WWAV Rapp Collins
London UK Client: UNICEF

Entry Name: Big Numbers
Creative Director: Mark Pearson
Copywriter: Ed Fawssett
Production Manager: Adam Pickthorn
Agency: TDA Cheltenham UK Client: Cats Protection

Entry Name: Flea bag
Creative Director: Mark Pearson
Copywriter: Christopher Malt
Art Director: Dan Buxton
Production Manager: Mick Bayliss
Agency: TDA Cheltenham UK
Client: Cats Protection

Entry Name: Growth Chart
Copywriter: Louise Witts
Art Director: Paul Moran
Production Manager: Becky Maguire
Agency: Proximity London London UK Client: Save the Children

Entry Name: Puppet
Creative Director: Tan Kien Eng
Copywriter: Valerie Chen
Art Director: Theresa Tsang
Production Manager: Pang Jyn Haur
Agency: Arc Worldwide/Leo Burnett Advertising Kuala Lumpur Malaysia Client: Women's Aid Organisation (WAO)

Direct Mail Standard: Consumer/Over $400/M

Entry Name: CRAVE
Creative Director: Larry Postaer
Copywriter: Andrea Drever
Art Director: Jane Guthrie
Production Manager: Shirley Tuber
Agency: RPA Santa Monica, CA USA
Client: American Honda Motor Co., Inc.

Entry Name: Pimp your outfit
Creative Director: Erik Backes
Copywriter: Miriam Grottke
Art Director: Melissa Merryl Seelig
Production Manager: Christian Bette
Agency: Wunderman Germany Frankfurt Germany
Client: Lufthansa German Airlines

Entry Name: Vodafone Unlimited
Creative Director: Ben TappŽ
Copywriter: Christine Nahrgang
Art Director: Frank Lauppe
Production Manager: Wolfgang Reinsberg
Agency: Rapp Collins Hamburg Germany
Client: Vodafone D2 GmbH

Entry Name: Family Tree
Creative Director: Paula Keamy
Copywriter: Andre Elhay
Art Director: Ben Jelfs
Production Manager: Tristan Alexander
Agency: Rapp Collins Melbourne Richmond Australia
Client: ANZ

Entry Name: Good Moments, Good Wine
Creative Directors: Antonio Herrero, Alfonso Marian
Copywriter: I–igo Reyna
Art Director: Montse Lopez
Agency: Shackleton Madrid Spain
Client: La Carte Des Vins (Wine Shops)

Entry Name: Quiet Thank You Box
Creative Directors: Randy Belcher, Valerie Foley
Copywriter: Marie MacNee
Art Director: Nino DiPilla
Agency: Doner Southfield, MI USA
Client: Owens Corning

Entry Name: Be an Hincha
Creative Director: Raœl Egu’luz
Copywriter: Nacho Pena
Art Directors: Alfonso Masedo, Eva Hill‡n
Agency: SHOOT! Madrid Spain Client: Endesa

Direct Mail Standard: Business/Under $500/M

Entry Name: Fate Subscription Mailer
Creative Director: Erik Mathre
Copywriter: Bill Eckloff
Art Directors: Kris Wright Liz Forsyth
Agency: Rodgers Townsend St. Louis, MO USA Client: The Black Rep

Entry Name: Moving
Creative Director: Tan Gout Nee
Copywriter: Glen Dickson
Art Director: Ruben Cirugeda
Production Manager Sharon Adams
Agency: Clemenger Proximity Melbourne Australia Client: Rathdowne Fabrics

Entry Name: Shared Services DM
Creative Director: Mike Cavers
Copywriter: Ray Phelps
Art Director: Seb Hill
Agency: Chemistry Communications Group London UK
Client: Electronic Data Systems

Entry Name: vodem
Creative Director: Chris Hunter
Copywriter: Jane Jamieson
Art Director: Leisa Wall
Production Manager: Laura Purchase
Agency: Rivet Auckland New Zealand
Client: Vodafone New Zealand

Entry Name: HP Blade System Nameplate Package
Creative Director: Amanda Van Doorene
Copywriter: Laurie Seltzer
Art Director: Julia Glick
Agency: Draftfcb New York, NY USA
Client: HP

Entry Name: Long Envelope
Creative Director: Matt Shirtcliffe
Copywriter: Ben Chandler
Art Director: Patrick Murphy
Production Manager: Diane Evans
Agency: AIM Proximity Auckland New Zealand
Client: Yellow Pages Group

Entry Name: IBM System p Escape
Creative Directors: Henning Mayer, Ian Spehr, Stephen Obermeier
Copywriter: Gordana Matusan
Agency: OgilvyOne worldwide Stuttgart Stuttgart Germany
Client: IBM Germany

Entry Name: Window of Opportunity
Creative Director: Duncan Gray
Copywriters: Marcus Iles Tony Snow
Art Director: Robin England
Agency: Proximity London London UK
Client: Royal Mail

Entry Name: More Space Inside
Creative Directors: îscar Rojo Ricardo De Santiago Luis Ballester
Art Director: Alberto Manelli
Agency: Fullcontact Madrid Spain
Client: Balay

Entry Name: Virgin Trains Shrink
Creative Director: Mark Buckingham
Copywriter: Rob Kavanagh
Art Director: Tony Clements
Production Manager: Neeta Norton
Agency: Craik Jones London UK
Client: Virgin Trains

Entry Name: Defender Rough and Smooth
Creative Director: David Brown
Art Director: Jo Jenkins
Production Manager: Janet Campbell
Agency: Craik Jones London UK
Client: Land Rover UK

Direct Mail Standard: Business Non-Profit/Under $500/M

Entry Name: Fancy Folds
Creative Director: Gavin McLeod
Copywriter: Tristian Kelly
Art Directors: Gavin McLeod Michael Andrews
Agency: M&C Saatchi Sydney Sydney Australia
Client: AWARD

Direct Mail Standard: Business/Over $500/M

Entry Name: After every successful business deal the wallet remains full!
Creative Director: Zrinka Puliselic
Copywriter: Zrinka Puliselic
Art Director: Iva Babaja
Agency: Proximity Zagreb Zagreb Croatia
Client: VIP mobile telecommunications

Entry Name: Better Relationships
Creative Director: Brett Hoskin
Copywriter: Mike Gwyther
Art Director: Philip Gordine
Production Manager: Angelique Sparnaay
Agency: Aim Proximity Wellington New Zealand
Client: New Zealand Post

Entry Name: Verge 2007 Tokyo
Creative Director: Takanobu Miyoshi
Copywriter: Shuji Sawada
Art Directors: Takahisa Hashimoto Tatsuya Tokumaru
Agency: OgilvyOne Japan Tokyo Japan
Client: OgilvyOne Japan

Entry Name: Your Assistant
Creative Director: Adriaan Van Looy
Art Directors: Adriaan Van Looy Klaartje Galle
Production Manager: Sofie Verschaeren
Agency: proximity BBDO Brussels Belgium
Client: Kluwer

Entry Name: Safari DM Pack
Creative Director: Mark Collis
Copywriter: Chris McMullen
Art Director: Will Edwards
Agency: Leo Burnett McMahons Point Australia
Client: Optus Business

Direct Mail Dimensional Winners

Direct Mail Dimensional: Consumer/Under $5 Each

First Place
Entry Name: Shots
Creative Director: Marcio Salem
Copywriter: Marcio Salem
Art Directors: Felipe Pavani Flavio Takahashi
Agency: Salem S‹o Paulo Brazil
Client: Editora Abril

First Place
Entry Name: BMW Walnut Blast DM Pack
Creative Director: Gavin Simpson
Copywriter: Jason Drilon
Art Director: AJ Dimarucot
Production Manager: Allan Bargo
Agency: Ogilvyone Worldwide, Manila Makati City Philippines
Client: BMW Philippines Corporation

Second Place
Entry Name: Quarkbuster!
Creative Director: Ute Lange
Art Director: Anne-Kathrin LŸders
Production Manager: Hannah Baumann
Agency: Rapp Collins Hamburg Germany
Client: Adobe

Third Place
Entry Name: Oil My God!!! A Magic Change
Creative Directors: Fran Guijarro Gustavo Pino
Art Directors: Alfredo Ustara Jorge Luis Morejon
Agency: CP Proximity - Red Pentamark Spain
Client: Chrysler Jeep Dodge After Sales

Third Place
Entry Name: Neighbours
Creative Director: Tan Kien Eng
Copywriter: Valerie Chen
Art Director: Theresa Tsang
Design Adeline Chew
Agency: Arc Worldwide/Leo Burnett Advertising Kuala Lumpur Malaysia
Client: YTL Land

Direct Mail Dimensional: Consumer Non Profit/Under $5 Each

Second Place
Entry Name: Death Certificate
Creative Director: Marcio Salem
Copywriter: Marcio Salem
Art Directors: Felipe Pavani Flavio Takahashi
Agency: Salem S‹o Paulo Brazil
Client: UNICEF

Direct Mail Dimensional: Consumer/Over $5 Each

First Place
Entry Name: Implants
Creative Director: Jason Williams
Copywriter: Andrew Woodhead
Art Director: Richard Walker
Production Manager: Gary Arnas
Agency: Leo Burnett Melbourne Australia
Client: Suzuki

Second Place
Entry Name: Renovation
Creative Director: Marcio Salem
Copywriter: Marcio Salem
Art Directors: Felipe Pavani Flavio Takahashi
Agency: Salem S‹o Paulo Brazil
Client: Brentwood

Second Place
Entry Name: Under The Mattress
Creative Director: Esteban Lorenzut
Art Director: Oscar D’az Governa Jr.
Agency: CP Comunicacion Proximity Buenos Aires Argentina
Client: Banco Privado

Second Place
Entry Name: Whip it.
Creative Directors: Matthew Kwan Shayne Pooley
Copywriter: Raj Dutta
Art Director: Chris Wong
Agency: OgilvyOne Worldwide Hong Kong Hong Kong Hong Kong
Client: Hong Kong Jockey Club

Second Place
Entry Name: Prickle Mailing
Creative Director: Martin Drust
Copywriter: Angela Gillmann
Art Director: Andrea Schlaffer
Agency: Tribal DDB Hamburg Germany
Client: Volkswagen AG

Third Place
Entry Name: Buff it? Or bash it?
Creative Director: Frazer Howard
Copywriter: Jimmy Thompson
Art Director: Tim Waltho
Production Manager: James Denney
Agency: EHS Brann Cirencester Cirencester UK
Client: Volvo Cars UK Ltd

Direct Mail Dimensional: Business Non-Profit/Under $5 Each

Second Place
Entry Name: Children's mobile, "Sofia Model"
Creative Directors: Christine Abbel Michael Koch
Copywriter: Markus Toepper
Art Director: Thomas Knopf
Agency: OgilvyOne worldwide GmbH Frankfurt Germany
Client: Prijateli

Second Place
Entry Name: Collar Pack
Creative Director: Dylan Taylor
Copywriter: Tim Wood
Art Director: Jun Harada
Agency: BMF Pyrmont Australia
Client: Guide Dogs

Third Place
Entry Name: The Sack
Creative Director: Carol Roche
Copywriter: Fazlee Sabbaruddin
Art Director: Yong Lai Yin
Production Manager: Janet Lau
Agency: Rapp Collins Malaysia Kelana Jaya Malaysia
Client: SOS Rhino

Direct Mail Dimensional: Business/Over $5 Each

First Place
Entry Name: Trophy
Creative Director: Marcio Salem
Copywriter: Marcio Salem
Art Directors: Felipe Pavani Flavio Takahashi
Agency: Salem S‹o Paulo Brazil
Client: Comunique-se

Third Place and COURAGEOUS CLIENT
Entry Name: Underwear
Creative Director: Marcio Salem
Copywriter: Marcio Salem
Art Directors: Felipe Pavani Flavio Takahashi
Agency: Salem S‹o Paulo Brazil
Client: Mercedes-Benz Bank

Third Place
Entry Name: Hair
Creative Director: Marcio Salem
Copywriter: Marcio Salem
Art Directors: Felipe Pavani Flavio Takahashi
Agency: Salem S‹o Paulo Brazil
Client: Comunique-se

Third Place
Entry Name: Coffin
Creative Director: Tan Gout Nee
Copywriter: Justin Olding
Art Director: Tan Gout Nee
Production Manager: Sharon Adams
Agency: Clemenger Proximity Melbourne Australia
Client: Hyne

Third Place
Entry Name: Homing Pigeon
Creative Director: Marcio Salem
Copywriter: Marcio Salem
Art Directors: Felipe Pavani Flavio Takahashi
Agency: Salem S‹o Paulo Brazil
Client: Salem

Third Place
Entry Name: Voodoo Kit
Creative Director: Maurizio Maresca
Copywriter: Alessandro Sabini
Art Director: Paolo Troilo
Agency: Arnold Worldwide Italy Milan Italy
Client: Arnold Worldwide Italy - Arnold Guerrilla Division

Third Place
Entry Name: b~original
Copywriter: Sebastian Franck
Art Director: Bo M¿ller Jensen
Agency: Magnetix Copenhagen Denmark
Client: Fritz Hansen A/S

Third Place
Entry Name: ARMCHAIRBALL
Creative Directors: David Palacios Urs Frick
Copywriter: David Palacios
Art Director: JosŽ Carlos G—mez
Agency: Zapping/M&C Saatchi Madrid Spain
Client: RTVE Commercial (Spanish Television)
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Direct Mail Dimensional Finalists

Direct Mail Dimensional: Consumer/Under $5 Each

Entry Name: Golden Dust
Creative Director: Juan Jimenez
Art Director: Jorge Luis Morejon
Production Manager:s: Alejandro Cureses Gonzalo Pastor
Agency: Verso Proximity Spain
Client: Toyota Espa–a

Entry Name: Touran Game
Copywriter: Anna Nichols
Art Director: Laura Orton
Production Manager: Graham James
Agency: Proximity London London UK
Client: Volkswagen

Entry Name: Casino Royale Invitation
Creative Director: Stuart Stobbs
Copywriter: Matthew van der Valk
Art Directors: Joanne Theron Toni Hughes
Agency: Proximity#ttp Johannesburg South Africa
Client: HP and Bromide

Direct Mail Dimensional: Consumer Non Profit/Under $5 Each

Entry Name: OroVerde: The square meter
Creative Director: Christine Blum-Heuser
Copywriter: Theresa Leiderer
Art Director: Ira Jacoby
Production Manager: Bianca Elbert
Agency: OgilvyOne worldwide GmbH Frankfurt Germany
Client: OroVerde Ð The rain forest foundation / Dr. Volkhard Wille, Birthe Hesebeck

Direct Mail Dimensional: Consumer/Over $5 Each

Entry Name: Handbook
Creative Director: Marcio Salem
Copywriter: Marcio Salem
Art Directors: Felipe Pavani Flavio Takahashi
Agency: Salem S‹o Paulo Brazil
Client: Editora Abril

Direct Mail Dimensional: Business/Under $5 Each

Entry Name: On Hold Music
Creative Director: Brett Hoskin
Copywriter: Nick McHugh
Art Director: Mark Dalton
Production Manager: Angelique Sparnaay
Agency: Aim Proximity Wellington New Zealand
Client: CourierPost

Entry Name: Oral-B and the Pharao's chewing wood
Creative Director: Christine Abbel
Copywriter: Markus Toepper
Art Director: Thomas Knopf
Production Manager: Kerstin Hofmann
Agency: OgilvyOne worldwide GmbH Frankfurt Germany
Client: Gillette/Oral-B

Entry Name: Sportsmailing
Creative Director: Andreas Klemp
Copywriter: Ole Suraj
Art Director: Johannes Orgzall
Production Manager: Ines Thomas
Agency: Heye, 121 GmbH Unterhaching Germany
Client: Getty Images Deutschland GmbH

Entry Name: Idea Graveyard
Creative Director: Andreas Klemp
Copywriter: Ole Suraj
Art Director: Judith Baumgartner
Production Manager: JŸrgen Graf
Agency: Heye, 121 GmbH Unterhaching Germany
Client: Getty Images Deutschland GmbH

Entry Name: Unfinished Shirt
Creative Director: Nuno Duarte
Copywriter: Jo‹o Duarte
Art Director: Paula Antunes
Production Manager: Orlando Baptista
Agency: Proximity Portugal Lisboa Portugal
Client: SAP

Entry Name: Voodoo
Creative Directors: Cecilia Yim Houston Wong Shayne Pooley
Art Director: Thibault Kim
Agency: OgilvyOne Worldwide Hong Kong Hong Kong Hong Kong
Client: OgilvyOne Worldwide Hong Kong

Entry Name: Wooden Wedge
Creative Director: Bernhard Grafl
Copywriter: Arno ReisenbŸchler
Production Manager: Norbert Rabenseifner
Agency: Demner, Merlicek & Bergmann Vienna Austria
Client: Europay Austria

Entry Name: Match Box
Creative Directors: Manolo Moreno Uschi Henkes
Copywriter: Gema Arias
Art Director: Agustin Esteban
Agency: Zapping/M&C Saatchi Madrid Spain
Client: Fincas Corral

Entry Name: Size Matters
Creative Director: Wayne Pick
Copywriters: Kim Pick Miho Tanaka
Art Director: Tamryn Baumgarten
Agency: TEQUILA\Auckland Auckland New Zealand
Client: Sony Computer Entertainment

Direct Mail Dimensional: Business/Over $5 Each

Entry Name: Microsoft - Multiply
Creative Director: Rod Smith
Copywriter: Jason Stubbs
Art Director: Brenton Bleechmore
Production Manager: Costa Avgerinos
Agency: Wunderman Sydney Sydney Australia
Client: Microsoft

Entry Name: The Big Bad Bug Box
Creative Director: Chris Hunter
Copywriter: Graham Wiremu
Art Director: Mark Cole
Production Manager: Bree Meyers
Agency: Rivet Auckland New Zealand
Client: GlaxoSmithKline

Entry Name: 3D-Mailing Europalett
Creative Director: Marc Schmitt
Art Directors: Daria Gogolin Dirk Nottebaum
Production Manager: Stefan Dittmann
Agency: B&F BrŸggemann & Freunde Borken Germany
Client: Rehms Druck GmbH, Borken

Entry Name: BMCS Wall Street Value
Creative Director: Karen Dobbs
Copywriter: Jennifer Bell
Art Director: Joshua Schoemaker
Agency: Epsilon Irving, TX USA
Client: BMC Software

Entry Name: The Art Of Advertising
Creative Directors: îscar Rojo Ricardo De Santiago Luis Ballester
Agency: Fullcontact Madrid Spain
Client: IAA (International Advertising Association) with The Reina Sof’a Art Centre National Museum

Entry Name: Test the service of Vedior
Creative Director: Johan Verest
Copywriter: Frederik Clarysse
Art Director: Johan Smeyers
Production Manager: Francis Lippens
Agency: I DO Brussels Belgium
Client: Vedior

Entry Name: The Greatest Show on Earth
Creative Director: Tan Kien Eng
Copywriter: Valerie Chen
Art Director: Theresa Tsang
Design Pang Jyn Haur
Agency: Arc Worldwide/Leo Burnett Advertising Kuala Lumpur Malaysia
Client: Direct Marketing Association of Malaysia (DMAM)

Direct Mail Customer Retention Winners

Direct Mail Customer Retention: Consumer

Second Place
Entry Name: Vodafone Welcome Pack
Creative Director: Chris Hunter
Copywriter: Graham Wiremu
Art Director: Mark Cole
Production Manager: Zoe Taberner
Agency: Rivet Auckland New Zealand
Client: Vodafone New Zealand

Second Place
Entry Name: Crackling Mailing
Creative Director: Joachim Glawion
Copywriter: Markus Rieser
Art Director: Renee Reust
Agency: DRAFTFCB KOBZA Vienna Austria
Client: Tanzquartier

Direct Mail Customer Retention: Consumer

Third Place
Entry Name: Red X Club
Creative Director: Andreas Klemp
Copywriter: Uwe Schatz
Art Director: Malte Schleemilch
Production Manager: Ines Thomas
Agency: Heye, 121 GmbH Unterhaching Germany
Client: Kabel Deutschland Vertrieb und Service GmbH & CoKG

Direct Mail Customer Retention: Business

Second Place
Entry Name: Idea Graveyard
Creative Director: Andreas Klemp
Copywriter: Ole Suraj
Art Director: Judith Baumgartner
Production Manager: JŸrgen Graf
Agency: Heye, 121 GmbH Unterhaching Germany
Client: Getty Images Deutschland GmbH

Direct Mail Customer Retention Finalists

Direct Mail Customer Retention: Consumer

Entry Name: Strike now
Creative Directors: Matthew Kwan Shayne Pooley
Copywriter: Fiona Wan
Art Director: Chris Wong
Agency: OgilvyOne Worldwide Hong Kong Hong Kong Hong Kong
Client: Hong Kong Jockey Club

Entry Name: Anatoly Karpov
Creative Directors: Antonio Herrero Alfonso Marian
Copywriter: I–igo Reyna
Art Director: Fatima Santiago
Agency: Shackleton Madrid Spain
Client: CEPSA (Spanish Oil Company)

Entry Name: Catsan Magazine
Creative Director: Jorge Coelho
Copywriter: Pedro Aguiar
Art Director: Catarina King
Agency: OgilvyOne worldwide Lisboa Portugal
Client: Mars Portugal

Direct Mail Customer Retention: Business

Entry Name: XMAS Revisited
Creative Directors: Antonio Herrero Alfonso Marian Juan Nonzioli
Art Director: Celia Martinez
Agency: Shackleton Madrid Spain
Client: Shackleton Group

Out of Home Winners

Out of Home: Consumer

First Place
Entry Name: Training Wheel
Creative Directors: Uschi Henkes David Palacios
Copywriter: Fran Castillo
Art Director: Luis Rodriguez
Agency: Zapping/M&C Saatchi Madrid Spain
Client: Mapfre Car Insurance

Second Place
Entry Name: Your perfect match
Creative Director: Chris Hunter
Copywriter: Rob Banks
Art Director: Tony Clewett
Production Manager: Marcel De Ruiter
Agency: Lowe-Rivet Auckland New Zealand
Client: nzdating.com

Third Place
Entry Name: Platium Human Testing Urinal Device
Creative Directors: Dylan Taylor Warren Brown
Copywriter: Richard Morgan
Art Director: Simon Langley
Agency: BMF Pyrmont Australia
Client: Lion Nathan Australia

Third Place
Entry Name: Unexpected Doors
Creative Directors: Alfonso Marian Monica Balanzategui
Copywriter: Miluska Castillo
Art Director: Marta Ares
Agency: Shackleton Madrid Spain
Client: University San Pablo - CEU

Out of Home Finalists

Out of Home: Business

Entry Name: SAP Ambitions
Creative Director: James Langton
Copywriters: Achim Gokeler Udo Eberhardt
Art Director: Guido Boehm
Agency: OgilvyOne worldwide GmbH Frankfurt Germany
Client: SAP Deutschland

Entry Name: DHL Umbrella
Creative Directors: Rene Lehouillier Todd Heyman
Copywriter: Gerald Dugan
Art Director: Todd Goodale
Agency: Ogilvy New York New York, NY USA
Client: DHL

Collateral/Alternative Media Winners

Collateral/Alternative Media: Consumer

First Place
Entry Name: Stella Artois Fight Club Campaign
Creative Director: Josh Moore
Copywriter: Olivia Wagner
Art Director: Helena Karlbom
Production Manager: Matt von Trott
Agency: Lowe and Rivet Auckland New Zealand
Client: Stella Artois

First Place
Entry Name: There's No "I" In Carriage
Creative Director: Jason Williams
Copywriter: Andrew Woodhead
Art Director: Richard Walker
Production Manager: Gary Arnas
Agency: Leo Burnett Melbourne Australia
Client: Connex

Second Place
Entry Name: Hype Gallery
Creative Director: Valentin Eick
Copywriter: Martin Niemeyer
Art Director: Christoph Bšckelmann
Production Manager: Matthias Peters
Agency: Publicis Hamburg Hamburg Germany
Client: Hewlett Packard GmbH

Collateral/Alternative Media: Consumer Non-Profit

Second Place
Entry Name: Pencil Pack
Copywriter: Barney Cockerell
Art Director: Nick Platt
Production Manager: Peter Gettins
Agency: WWAV Rapp Collins London UK
Client: NSPCC

Collateral/Alternative Media Finalists

Collateral/Alternative Media: Consumer

Entry Name: Heads-up
Creative Director: Jason Andrews
Copywriter: Mike Poole
Art Director: Alan Mackie
Agency: Personal London UK
Client: The Conservatory

Entry Name: Umbrella
Creative Director: Gavin McLeod
Copywriters: Dave King Dustin Lane
Art Director: Shane Bradnick
Agency: M&C Saatchi Sydney Sydney Australia
Client: Tourism Australia

Entry Name: Language of Style
Copywriter: Melissa Peters
Art Director: David Poon
Agency: CHE Victoria Australia
Client: Mazda Australia

Entry Name: Here's Proof
Creative Director: David Nobay
Copywriter: Tim Brown
Art Director: Pete Buckley
Agency: Saatchi & Saatchi Sydney Australia
Client: Olympus

Entry Name: World's Smallest Bank
Creative Directors: Barry Dickson Wayne Schombs
Copywriter: Frank Corkrum
Art Director: Herb Passberger
Agency: Wunderman New York New York, NY USA
Client: Citi

Collateral/Alternative Media: Consumer Non-Profit

Entry Name: One Out Of Four
Creative Directors: Juan Nonzioli, Nacho Guillo, Pablo Gonz‡lez de la Pe–a, Victor Aguilar
Agency: Shackleton Madrid Spain
Client: Save The Children

Entry Name: Donation Machine
Creative Director Martin Drust
Copywriter: Jan Hertel
Art Director: Christina Sieg
Agency: Tribal DDB Hamburg Germany
Client: Wolrd Vision e.V.

Entry Name: Scratch & Win
Creative Director: Rafa Soto
Copywriter: Xavier Saperas
Art Director: Josep Ortuno
Agency: DEC Proximity Barcelona Spain
Client: Fundacio Exit

Collateral/Alternative Media: Business

Entry Name: Tour of India
Creative Director: Rod Smith
Copywriter: Maryanne Plummer
Art Director: Paolo Meucci
Production Manager: Jo Linden
Agency: Wunderman Sydney Sydney Australia
Client: Jones Lang LaSalle (JLL)

Entry Name: Putin's Wallet
Creative Director: Andreas Klemp
Copywriter: Ole Suraj
Art Director: Johannes Orgzall
Production Manager: Ines Thomas
Agency: Heye, 121 GmbH Unterhaching Germany
Client: Getty Images Deutschland GmbH

Entry Name: Postings
Creative Director: Francesco Bestagno
Copywriter: Alexander Hofmann
Production Manager: Alice Hudler
Agency: Demner, Merlicek & Bergmann Vienna Austria
Client: Demner, Merlicek & Bergmann

Electronic/Interactive Winners

Electronic/Interactive: Website/Consumer

First Place and BEST IN SHOW
Entry Name: SchlŠmmer's Quest
Creative Director: Amir Kassaei
Copywriter: Jan Hertel
Art Director: Thomas Bober
Agency: Tribal DDB Hamburg Germany
Client: Volkswagen AG

Second Place
Entry Name: U-Starvin.com 2007
Creative Director: Brian Nash
Copywriter: David Littlejohn
Art Directors: Daniel Holmes Mike Brooks
Agency: Draftfcb Chicago, IL USA
Client: Kraft Foods, Inc.

Second Place
Entry Name: Too much pleasure
Creative Director: Samuel GION
Art Directors: RŽmi JAMIN Audrey TAMIC
Agency: Proximity BBDO Boulogne-Billancourt France
Client: MANIX

Third Place
Entry Name: Genesis Energy ElectroCity
Creative Director: Chris Hunter
Copywriter: Tom Markham
Art Director: Tom Markham Production Manager: Emma Simpson
Agency: Rivet Auckland New Zealand
Client: Genesis Energy

Third Place
Entry Name: iwanttoseeaghost.com
Creative Directors: Enric Nel-Lo Hugo Olivera
Art Directors: Jaume Leis Jordi Ramon
Agency: CP Proximity Spain
Client: DEAPLANETA

Third Place
Entry Name: Congratulations!
Creative Director: Friedrich von Zitzewitz
Copywriter: Jan Hertel
Art Director: Michael Blendow
Agency: Tribal DDB Hamburg Germany
Client: Volkswagen AG

Third Place
Entry Name: unlearn relearn
Creative Director: David Nobay Copywriter: Steve Jackson
Art Director: Noah Regan
Agency: Saatchi & Saatchi Sydney Australia
Client: Lexus

Third Place
Entry Name: The nightmares
Creative Director: Samuel GION
Art Directors: RŽmi JAMIN Audrey TAMIC Victor BERBESSON
Agency: Proximity BBDO Boulogne-Billancourt France
Client: IKEA

Electronic/Interactive: Website/Consumer Non-Profit

Electronic/Interactive: Website/Business

First Place
Entry Name: The Analogue Spam Shredder
Creative Director: Michael Kutschinski
Copywriter: Ulf Schmidt
Art Directors: Ralf Zimmermann Uwe Jakob
Agency: OgilvyOne worldwide GmbH Frankfurt Germany
Client: Cisco Systems GmbH

Second Place
Entry Name: Cisco Boooming
Creative Director: Michael Kutschinski
Copywriter: Ulf Schmidt
Art Director: Uwe Jakob
Agency: OgilvyOne worldwide GmbH Frankfurt Germany
Client: Cisco Systems GmbH

Second Place
Entry Name: Inside Lenovo
Creative Director: Lino Ribolla
Copywriter: Brook Lundy
Art Directors: Jeff Kim Nadia Kamran
Agency: Ogilvy New York New York, NY USA
Client: Lenovo

Third Place
Entry Name: Destroy A Printer
Creative Director: Vivian Atler
Copywriter: Emily Spilko
Art Director: Michael Kenna
Production Manager: Stephen Bonilla
Agency: RTC Relationship Marketing Washington DC USA
Client: Samsung

Third Place
Entry Name: Idea Graveyard
Creative Director: Andreas Klemp
Copywriter: Ole Suraj
Art Director: Judith Baumgartner
Production Manager: JŸrgen Graf
Agency: Heye, 121 GmbH / Tribal DDB GmbH Unterhaching Germany
Client: Getty Images Deutschland GmbH

Electronic/Interactive: Online Ad/Consumer

First Place
Entry Name: Gingerbread Haka
Creative Director: James Blackwood
Copywriter: Lil Cameron
Art Director: Matthias May
Agency: Blackwood Communications Group Auckland New Zealand
Client: BIANZ

Second Place
Entry Name: smart "mousefollow"
Creative Directors: Ingo Zacher Ton Hollander
Copywriter: Jens Mackels
Art Director: Daniel Klose
Agency: Proximity Germany Hamburg Germany
Client: smart gmbh

Second Place
Entry Name: Typically German
Creative Director: Thomas Bober
Copywriter: Jan Hertel
Art Director: Rainer Deutschmann
Production Manager: Mirco Lange
Agency: Tribal DDB Hamburg Germany
Client: Volkswagen

Third Place
Entry Name: Speed Camera
Creative Director: Ronald Ng
Copywriter: Kevin Le
Art Director: Kelvin Leong
Agency: Proximity/BBDO Kuala Lumpur Malaysia
Client: BMW Malaysia

Electronic/Interactive: Email/Consumer

Third Place
Entry Name: Control
Creative Directors: Enric Nel-Lo Ruben Martinez
Copywriter: Nerea Cierco
Art Director: Marc Martinez
Agency: CP Proximity Spain
Client: Audi Spain

Electronic/Interactive: Email/Business

Second Place
Entry Name: Electrabel Management Assistant
Creative Directors: Adriaan Van Looy Jan Algoed
Art Directors: Geert Feytons Klaartje Galle
Agency: proximity BBDO Brussels Belgium
Client: Electrabel

Electronic/Interactive: Email/Customer Retention/Consumer

Third Place
Entry Name: Cancel out gravity
Creative Director: Jorge Coelho
Copywriter: Pedro Aguiar
Art Directors: Fernando Costa Gonalo Catarino
Agency: OgilvyOne worldwide Lisboa Portugal
Client: Organics

Electronic/Interactive: Mobile/Consumer

Third Place
Entry Name: Short But Fun Mobile
Creative Directors: Tim Jacobs Thomas Schwarz
Copywriter: Tim Jacobs
Art Director: Jennifer Shiman
Agency: Tribal DDB Hamburg Germany
Client: Volkswagen AG

Electronic/Interactive Finalists

Electronic/Interactive: Website/Consumer

Entry Name: Taco Bell TV ME!
Creative Directors: Brad Meyers Chris D'Amico Scott Johnson
Art Director: Andrew Lincoln
Agency: Draftfcb Chicago, IL USA
Client: Taco Bell

Entry Name: Bud.TV
Creative Director: Matt Clement
Copywriter: Ben Bohling
Art Director: Joe Basnight
Design John Nance
Agency: Rodgers Townsend St. Louis, MO USA
Client: Anheuser Busch

Entry Name: Ron Hammer
Creative Director: Michael Hauffe
Copywriter: Nestor Sierralta
Art Director: Lilian Jepsen
Production Manager: Volker Kirschner-Kross
Agency: Proximity Germany Hamburg Germany
Client: HORNBACH Baumarkt AG

Entry Name: It's not Funny
Copywriter: Andy Hepburn
Art Director: Jason Fletcher
Production Manager: Ben Putland
Agency: Proximity London London UK
Client: BBC T.V Licensing

Entry Name: Not for Everyone
Creative Director: Gavin McLeod
Copywriter: Dustin Lane
Art Director: Shane Bradnick
Production Manager: Nick Torpy
Agency: M&C Saatchi Sydney Sydney Australia
Client: Audi

Entry Name: Will You Join Us? - www.willyoujoinus.com
Creative Directors: Melinda Williams Kerry Mellor
Copywriter: Stacy Van Nickler
Art Director: John Rodrigues
Agency: Wunderman New York New York, NY USA
Client: Chevron

Electronic/Interactive: Website/Business

Entry Name: Stop Lateness
Copywriter: Marcus Illes
Art Director: Duncan Gray
Production Manager: Tony Parsons
Agency: Proximity London London UK
Client: Royal Mail

Entry Name: Puzzle
Creative Directors: David Palacios Urs Frick
Copywriter: David Palacios
Art Director: Manuel Fern‡ndez
Agency: Zapping/M&C Saatchi Madrid Spain
Client: Red Cross (Cruz Roja)

Electronic/Interactive: Email/Consumer

Entry Name: FLYING BLUE "Miles Better" Online Mailing
Creative Director: Ute Lange
Copywriter: Thomas Laboch
Art Director: Malte Brand
Agency: Rapp Collins Hamburg Germany Client: Air France KLM

Entry Name: Spam
Copywriter: Jacqueline Cohen
Art Director: Sarah Morris
Agency: Proximity London London UK
Client: Eurostar

Electronic/Interactive: Mobile/Consumer

Entry Name: Gangs of London
Creative Directors: Peter Riley Dean Woodhouse Hugo Bierschenk
Agency: 20:20 London London UK
Client: Sony Computer Entertainment Europe

Entry Name: Sony Ericsson Soulmates Site
Creative Director: Onno Hesselink
Copywriter: Chris Dexters
Art Director: Bart Verbeeren
Production Manager: Karolien Kegels
Agency: LUON Overijse Belgium
Client: Sony Ericsson

Entry Name: Nike Summer Hoops
Creative Director: Dino Ocampo
Copywriters: Jason Drilon Margarita Michelena
Art Director: AJ Dimarucot
Agency: OgilvyOne Worldwide, Manila Makati City Philippines
Client: Nike Philippines Inc.

Entry Name: Cisco Bluecasting
Creative Director: Andrew Pugsley
Copywriter: Ian Murray
Art Directors: Joseph Morris Jason Theodor
Agency: OgilvyOne worldwide Toronto, ON Canada
Client: Cisco Systems

Entry Name: Call for Help
Creative Director: Tan Kien Eng
Copywriter: Benjamin Woo
Art Director: Theresa Tsang
Design Nurazlinn Fariss
Agency: Arc Worldwide/Leo Burnett Advertising Kuala Lumpur Malaysia
Client: Women's Aid Organisation (WAO)

Electronic/Interactive: Mobile/Business

Entry Name: Toyota Campaign
Production Manager: Cuneyt Devrim
Agency: Project House (PH Danismanlik) Istanbul Turkey
Client: Toyota Turkey

Television/Radio Winners

Television: Consumer Non-Profit/Under $250,000

Third Place
Entry Name: Our Turn
Creative Director: Steve McCabe
Copywriter: Matt Webster
Art Directors: Joe Craig Wendy Lawn
Agency: Y & R Auckland Auckland New Zealand
Client: New Zealand Red Cross

Third Place
Entry Name: Capsize
Copywriter: Andy Hepburn
Art Director: Jason Fletcher
Production Managers: Judy Ross Michael Caton-Jones
Agency: Proximity London London UK
Client: RNLI

Television: Consumer/Over $250,000

Second Place
Entry Name: Caveman Therapy
Creative Director: Steve Bassett
Copywriter: Joe Lawson
Art Director: Joe Lawson
Production Manager: Brad Powell
Agency: The Martin Agency: Richmond, VA USA
Client: GEICO

Third Place
Entry Name: Verne Troyer TV
Creative Director: Steve Bassett
Copywriter: Bob Meagher
Art Director: Adam Stockton
Production Manager: Holly Flaisher
Agency: The Martin Agency: Richmond, VA USA
Client: GEICO

TV Infomercial: Consumer

First Place
Entry Name: Rayguns
Copywriter: Lee Parkinson
Art Directors: Andrew Hawley Greg Broadmore
Production Manager: The Picture House
Agency: TOUCH/CAST NEXT Wellington New Zealand
Client: Weta Workshops

Television/Radio Finalists

Television: Consumer/Over $250,000

Entry Name: Call for Volunteers
Creative Directors: Dylan Taylor Waren Brown
Copywriter: Richard Morgan
Art Director: Simon Langley
Agency: BMF Pyrmont Australia
Client: Lion Nathan Australia

Entry Name: Center of Confusion
Creative Director: Grant Swain
Copywriter: Alf Laukoter
Art Director: Kevin Foreman
Agency: Rapp Collins Irving, TX USA
Client: Direct Energy

Entry Name: Bank Brat
Creative Director: Melinda Williams
Copywriter: Brian Kunath
Art Director: Alfred Tam
Production Manager: Susan Lekanides
Agency: Wunderman New York New York, NY USA
Client: Nationwide Insurance

Campaign Winners

Single Medium Campaign: Consumer

Second Place
Entry Name: Outsiders
Creative Director: Ben Welsh
Copywriter: Hamish Stewart
Art Directors: Brendan Bleechmore Pedro Marin-Guzman
Production Manager: Loren August
Agency: M&C Saatchi Sydney Sydney Australia
Client: Optus

Single Medium Campaign: Consumer Non-Profit

Second Place
Entry Name: Take Back Your Words
Creative Director: Tan Kien Eng
Copywriter: Valerie Chen
Art Director: Theresa Tsang
Production Manager: Liew Kam Yong
Agency: Arc Worldwide/Leo Burnett Advertising Kuala Lumpur Malaysia
Client: Women's Aid Organisation (WAO)

Single Medium Campaign: Business

Third Place
Entry Name: Developer Code
Creative Directors: Dirk Eschenbacher Doug Schiff
Copywriter: Hu Yajun
Art Director: Feng Lei
Agency: Ogilvy Beijing Beijing China
Client: IBM

Multimedia Campaign: Consumer

First Place
Entry Name: Are you an idiot?
Creative Directors: Matt Shirtcliffe Patrick Murphy
Copywriter: Ben Chandler
Design Diane Evans
Agency: AIM Proximity Auckland New Zealand
Client: The Christchurch Press

Second Place
Entry Name: Gingerbread Haka
Creative Director: James Blackwood
Copywriter: Lil Cameron
Art Director: Matthias May
Agency: Blackwood Communications Group Auckland New Zealand
Client: Baking Industry of New Zealand

Second Place
Entry Name: Platinum Human Testing Program
Creative Directors: Chris James Dylan Taylor Warren Brown
Copywriter: Richard Morgan
Art Director: Simon Langley
Agency: BMF Pyrmont Australia
Client: Lion Nathan Australia

Second Place
Entry Name: Lopetegui Deposit
Creative Directors: Alfonso Marian Juan Nonzioli Nacho Guillo Pablo Gonzalez de la Pe–a Victor Aguilar
Production Managers: Itxaro Vicu–a Manuela Zamora Pablo Garcia
Agency: Shackleton Madrid Spain
Client: Banco Gallego

Third Place
Entry Name: Blissful Insanity
Creative Director: Adolfo Gonzalez
Copywriter: Federico Maci–eira
Art Directors: Alberto Talegon Fernando Martinez
Production Manager: Ignacio Edjang
Agency: CP Proximity Spain
Client: Club Polideportivo Ejido

Third Place
Entry Name: WestiePac
Creative Director: Matt Shirtcliffe
Copywriter: Chris Long
Art Directors: Aaron Goldring Jo Otto Matt Hampton
Production Manager: Jo Tacon
Agency: AIM Proximity Auckland New Zealand
Client: Westpac Bank

Third Place
Entry Name: SchlŠmmer's Quest
Creative Directors: Amir Kassaei Friedrich von Zitzewitz Stefan Schulte
Copywriters: Angela Gillmann Jan Hertel Ludwig Berndl
Art Directors: Thomas Bober Tim Schmitt Torben Cording
Agency: Tribal DDB Hamburg Germany
Client: Volkswagen AG

Third Place
Entry Name: Meet Your Hero
Creative Directors: Ben Welsh Matt Cumming
Copywriter: Dave Shirlaw
Art Director: Michael Jones
Production Managers: Jen Cuthbert Rod James
Agency: M&C Saatchi Sydney Sydney Australia
Client: British Council of Australia

Multimedia Campaign: Consumer Non-Profit

First Place
Entry Name: Pimp Our Ads
Creative Directors: Marco Eychenne Simon Lee
Copywriter: Anna Karena
Art Director: Chris Perry
Production Managers: Claire Van Heyningen Laila Takesh
Agency: Lavender* Sydney Australia
Client: Road Traffic Authority of NSW

Third Place
Entry Name: If there's nothing you wouldn't do for your daughter
Creative Director: David Nobay
Copywriter: Kathy Mattick
Art Directors: Shann
on Sutherland Andy Cooke Agency: Saatchi & Saatchi Sydney Australia
Client: UNIFEM Australia - Violence Against Women

Multimedia Campaign: Business

Second Place
Entry Name: Recruiting rare Web2.0 birds via Second Life
Creative Directors: Chris Goossens Peter Loiseaux
Design Koen Van den Broeck
Agency: TEQUILA\ Agency:.com Brussel Belgium
Client: TEQUILA\ Agency:.com

Second Place
Entry Name: Club DDD
Creative Directors: Antonio Herrero Alfonso Marian I–aki Marti
Copywriter: I–igo Reyna
Art Director: Icaro Obregon
Production Manager: Itxaro Vicu–a
Agency: Shackleton Madrid Spain
Client: CEPSA Heating Systems

Third Place
Entry Name: Eurostar Lonely Businessmen's Wives Helpshop
Creative Directors: Jan Macken Peter Loiseaux
Copywriters: Koen Nuyts Tom De Vliegher
Art Directors: Philip De Cock Stijn Jacquemyn Tony Naudt-Ducne
Design Seppe Buysse
Agency: TEQUILA\ Agency:.com Brussel Belgium
Client: Eurostar

Third Place
Entry Name: Vodafone@Work
Creative Directors: Brett Hoskins Dave King
Copywriter: Ben Chandler
Art Director: Patrick Murphy
Agency: AIM Proximity Auckland New Zealand
Client: Vodafone

Third Place
Entry Name: Stud Connection
Creative Director: Dave King
Copywriters: Barry Cumming Chris Long
Art Directors: Matt Hampton
Peter Radich Shanan Goldring
Production Managers: Jo Tacon Paul Sanderson
Agency: AIM Proximity Auckland New Zealand
Client: Haunui Farm

Third Place
Entry Name: Re-energise
Creative Director: Gavin McLeod Copywriters: Dave King Dustin Lane George Shaw
Art Directors: Gavin McLeod Shane Bradnick
Production Managers: Amanda Collins Elly Gillis Josephine Panetta Tammi Luiker
Agency: M&C Saatchi Sydney Sydney Australia
Client: Tourism Australia

Campaign Finalists

Single Medium Campaign: Consumer

Entry Name: First World meets the Third World
Creative Directors: Jeanette Bouffier Ralf Dulisch
Copywriters: Gwendolyn Junginger Jens Marhold
Art Directors: Petra Stein Susanne Bock
Agency: SKADIALOG Werbeagentur GmbH Frankfurt Germany
Client: World Vision

Entry Name: Real Drivers DRTV 1
Creative Director: Richard Eber
Copywriters: Jon Tell Tom Rapsas
Art Director: Jorge Abascal
Agency: Gillespie Lawrenceville, NJ USA
Client: 21st Century Insurance

Entry Name: Can't believe your eyes
Creative Director: Warren Brown
Copywriter: Richard Morgan
Art Director: Simon Langley
Production Managers: Deeann Green Dominic Ardino
Agency: BMF Pyrmont Australia
Client: OPSM

Entry Name: Sheraton Butler Service DM Packs
Creative Director: Jack Lee
Copywriter: Alex Su
Art Director: Max Chen
Production Manager: Anita Chen
Agency: OgilvyOne Taipei Taiwan
Client: Sheraton

Entry Name: Power of the personal letter
Creative Directors: Houston Wong Shayne Pooley
Copywriter: Raj Dutta
Art Director: Chris Wong
Agency: OgilvyOne Worldwide Hong Kong Hong Kong Hong Kong
Client: American Express

Single Medium Campaign: Business

Entry Name: Art of the Envelope
Creative Director: Brett Hoskin
Copywriter: Nick McHugh
Art Director: Mark Dalton
Production Manager: Angelique Sparnaay
Agency: Aim Proximity Wellington New Zealand
Client: New Zealand Post

Entry Name: Needle in a haystack
Creative Director: Marc Frommer
Copywriter: Rainer Klehn
Art Director: Mario Fischer
Production Manager: Friedel Welzbacher
Agency: MRM Worldwide GmbH Frankfurt Germany
Client: Hofmann Recruitment

Entry Name: Filter
Creative Directors: Alfonso Marian Monica Balanzategui
Copywriter: Miluska Castillo
Art Director: Marta Ares
Production Manager: Itxaro Vicu–a
Agency: Shackleton Madrid Spain
Client: BMW

Entry Name: The Key to Unlocking the CEO Space
Creative Director: Mia Silva
Copywriters: Dickie Soriano Fermin Villegas
Art Director: Luz Concepcion
Production Manager: Jun Jamolangue
Agency: BCD Pinpoint Makati City Philippines
Client: Microsoft Philippines

Multimedia Campaign: Consumer

Entry Name: Goo Play
Creative Director: Bob Nash
Copywriter: Chris King
Art Director: Will Miles
Design Jacob Lawson
Agency: Clark McKay and Walpole London UK
Client: Cadbury Trebor Bassett

Entry Name: Gangs of London
Creative Director: Peter Riley
Art Directors: Dean Woodhouse Hugo Bierschenk
Agency: 20:20 London London UK
Client: Sony Computer Entertainment Europe

Entry Name: Expedition Arixtra
Creative Director: Christine Abbel
Copywriters: Isabel Rathgeber Miriam Reith
Art Directors: Guido Boehm Henning Wasow Ulrike Blum
Production Manager: Bianka Elbert
Agency: OgilvyOne worldwide GmbH Frankfurt Germany
Client: GlaxoSmithKline

Entry Name: RBC Avion Visa Card "Stubby" Campaign
Creative Directors: Jack Neary Michael J. McGovern
Copywriters: Barnaby Southgate Michael J. McGovern
Art Directors: Curtis Wolowich Julie Markel
Production Manager: Deborah Flippance
Agency: Proximity Canada Toronto, ON Canada
Client: RBC Financial Group

Entry Name: Ready for Take-off
Creative Directors: Christian Mommertz Dieter Denk Stephan Vogel
Copywriter: Sonja Karl
Art Directors: Cornelia Moeser Kathrin Kirn Stefan Winter
Production Manager: Alexandra Kreissl
Agency: OgilvyOne worldwide GmbH Frankfurt Germany
Client: American Express Services Europe Limited

Entry Name: What's in the Hercules
Creative Directors: Nina Mohamed-Nor Ronald Ng MUN
Copywriter: Sharin-Shazlina
Art Director: Farrah Bianca
Production Manager: Dickson Teh
Agency: Proximity/BBDO Kuala Lumpur Malaysia
Client: MINI Malaysia

Entry Name: Vodafone Loyalty Programme
Creative Directors: Chris Hunter Tom Markham
Copywriter: Jane Jamieson
Art Directors: Leisa Wall Matt von Trott
Production Managers: Emma Simpson Mel Archer Sonja Srzich
Agency: Rivet Auckland New Zealand
Client: Vodafone New Zealand

Entry Name: The search for Europe's secret urban heroes
Creative Director: Ingo Zacher
Copywriter: Jens Mackels
Art Directors: Daniel Klose Mandy Schlott
Agency: Proximity Germany Hamburg Germany
Client: smart gmbh

Entry Name: revivalproject.es
Creative Director: Enric Nel-Lo
Copywriter: Eva Santos
Art Director: Raul Garcia Ucles
Agency: CP Proximity Spain
Client: DAMM

Entry Name: Galp Millions Creative Directors: Ana Valente Nuno Duarte
Copywriters: Pedro Neves Carla Guedes
Art Directors: Jo‹o Amaro Rute Sousa
Production Manager: Orlando Baptista
Agency: Proximity Portugal Lisboa Portugal
Client: Galp Energy

Entry Name: Name On It Campaign
Creative Directors: Fiona Davison Paula Keamy
Copywriters: Andre Elhay Callum Fitzhardinge John Akritidis Michael Davey
Art Directors: Ben Jelfs Callum Fitzhardinge John Akritidis Michael Davey
Production Manager: Tristan Alexander
Agency: Rapp Collins Melbourne / DDB Melbourne Richmond Australia
Client: Ambulance Victoria

Entry Name: Gardeners Friend
Copywriter: Chris May
Art Director: Mark Dudley
Production Manager: Graham James
Agency: Proximity London London UK
Client: Volkswagen

Entry Name: The Levi's Loop
Creative Director: Nina Daniel-Gruber
Copywriter: Belinda Rose-Innes
Art Directors: Scott Fowler Ross Makepeace
Production Manager: Jennifer Vivier
Agency: Oscar Tango Marketing Cape Town South Africa
Client: Levi Strauss South Africa

Entry Name: Air New Zealand All Blacks Fanatics
Creative Directors: Ben Chandler Patrick Murphy Richard Maddocks
Copywriters: Chris Long Jason Vertongen Paul Sanderson
Art Directors: Aaron Goldring Mark Addy Matt Hampton
Production Managers: Jose Alomajan Paul Pritchard
Agency: AIM Proximity Auckland New Zealand
Client: Air New Zealand

Entry Name: Dream Move
Creative Director: Matt Shirtcliffe
Copywriter: Chris Long
Art Directors: Aaron Goldring Matt Hampton Paul Sanderson
Agency: AIM Proximity Auckland New Zealand
Client: Visa

Entry Name: It's not Funny
Creative Directors: Jason Fletcher Andy Hepburn
Copywriter: Anna Nichols
Art Director: Laura Orton
Production Managers: Ben Putland James West
Agency: Proximity London London UK
Client: BBC T.V. Licensing

Entry Name: Fine Form Awards
Creative Director: Mark Collis
Copywriter: Will Edwards
Art Director: Chris McMullen
Production Manager: Adrian Shapiro
Agency: Leo Burnett McMahons Point Australia
Client: Bundaberg Rum

Entry Name: Good Moments, Good Wine
Creative Directors: Antonio Herrero Alfonso Marian
Copywriter: I–igo Reyna
Art Director: Montse Lopez
Production Managers: Blanca Grande Itxaro Vicu–a
Agency: Shackleton Madrid Spain
Client: La Carte Des Vins (Wine Shops)

Entry Name: MTN SMS Ya Seiva
Creative Directors: Dave Hellmann Matthew Kretzschmar
Copywriters: Lawrence Monyane Napoleon Masinga
Art Director: Andrew Georgiades
Production Managers: Charmaine Jameson Robbie Chatham
Agency: Wunderman South Africa Johannesburg South Africa
Client: MTN

Entry Name: Keep the Crew Together
Creative Director: Ben Welsh Matt Cumming Copywriter: Arren Morden
Art Director: Jason Woelfl
Production Managers: Joanne Tweedie Joe Revill Lee Bachar-Adler Loren August
Agency: M&C Saatchi Sydney Sydney Australia
Client: Optus

Entry Name: Habitat Vive la Difference
Creative Director: Graham Pugh Copywriter: Donna Williams
Art Director: Susan Mansfield
Agency: WDMP London UK
Client: Habitat

Entry Name: Mission Possible
Creative Director: Stuart Stobbs
Copywriter: Elton Padia
Art Director: Natalie Urban
Production Manager: Delia Ferreira
Agency: Proximity#ttp Johannesburg South Africa
Client: Cell C

Entry Name: Robochallenge
Creative Director: Stuart Stobbs
Art Directors: Joanne Theron Natalie Urban
Production Manager: Pete Case
Agency: Proximity#ttp Johannesburg South Africa Client: Microsoft

Entry Name: Edible Invitation
Creative Director: Amanda Van Doorene
Copywriters: Jared Rubin Laurie Seltzer
Art Director: Estrella Vega
Agency: Draftfcb New York, NY USA
Client: City Harvest
Multimedia Campaign: Consumer Non-Profi Entry Name: Black Friday Press Kit
Creative Director: Erik Mathre
Copywriter: Tom Townsend
Art Director: San Schmiz
Production Manager: Cheryl Sparks
Agency: Rodgers Townsend St. Louis, MO USA
Client: Sustainablegood.org

Multimedia Campaign: Business

Entry Name: IBM China Forum 2007
Creative Directors: Doug Schiff Wang Shaun
Copywriter: Sean Shi
Art Director: Teonghoe Teng
Agency: Ogilvy Beijing Beijing China
Client: IBM

Entry Name: Brawl in the Hall
Creative Directors: Claire Elworthy Mike Cavers
Copywriter: Ray Phelps
Agency: Chemistry Communications Group London UK
Client: Yell.com

Entry Name: Stop Lateness
Copywriter: Marcus Illes
Art Director: Duncan Gray
Agency: Proximity London London UK
Client: Royal Mail

Entry Name: Not So Good Old Days
Creative Director: Paul Mouer
Copywriter: Kyle Finley
Art Director: John Meadows
Production Manager: David Malone
Agency: hawkeye Dallas, TX USA
Client: Optimum Lightpath

Miscellaneous Non-Profit Winners

Miscellaneous Non-Profit

First Place
Entry Name: Pimp Our Ads
Creative Directors: Marco Eychenne Simon Lee
Copywriter: Anna Karena
Art Director: Chris Perry
Agency: Lavender* Sydney Australia
Client: Road Traffic Authority of NSW

First Place
Entry Name: School
Creative Director: Enric Nel-Lo
Copywriter: Nerea Cierco
Art Director: Jordi Ramon
Production Manager: Marc Martinez
Agency: CP Proximity Spain
Client: Intermon Oxfam

First Place
Entry Name: Lottery Scratch Ticket
Creative Director: Erich Falkner
Art Directors: Andreas Gesierich Daniel Senitschnig
Agency: DRAFTFCB KOBZA Vienna Austria
Client: Amnesty International

Second Place
Entry Name: Candle
Creative Directors: Frank Bodin Petra Bottignole
Copywriter: Serge Deville
Art Director: Ondrej Maczko
Agency: Euro RSCG Group Switzerland, Zurich Zurich Switzerland
Client: BAG / Stop Aids

Second Place
Entry Name: Donation Machine
Creative Director: Martin Drust
Copywriter: Jan Hertel
Art Director: Christina Sieg
Agency: Tribal DDB Hamburg Germany
Client: World Vision e.V.

Second Place
Entry Name: Envelope
Creative Director: Patrik Partl
Copywriters: Florian Schwab Eva Sommeregger
Art Directors: Andreas Gesierich Daniel Senitschnig
Agency: DRAFTFCB KOBZA Vienna Austria
Client: Amnesty International

Third Place
Entry Name: Collar Pack
Creative Director: Dylan Taylor
Copywriter: Tim Wood
Art Director: Jun Harada
Agency: BMF Pyrmont Australia
Client: Guide Dogs Association NSW/ACT

Third Place
Entry Name: SMS For Lunch
Creative Director: Kobi Barki
Copywriter: Kobi Barki
Art Director: Keren Nissim
Agency: Shimoni Finkelstein Draft Fcb Tel Aviv Israel
Client: Meir Panim - Soup Kitchen

Third Place
Entry Name: Out of the Dark
Creative Director: Paula Keamy Copywriter: Ben Maher
Art Director: Peter Tuck
Production Manager: Tristan Alexander
Agency: Rapp Collins Melbourne Richmond Australia
Client: Seeing Eye Dogs Australia

Miscellaneous Non-Profit Finalists

Miscellaneous Non-Profit

Entry Name: How do I eat "C—mo-como"?
Creative Director: David Bar—
Copywriter: Miguel Escobar
Art Director: David Gisbert
Agency: The Main Room Barcelona Spain
Client: Fundacio Caixa Catalunya