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29th Annual John Caples International Awards Competition Yields 90 Creative Winners From 13 Countries

EMBARGOED until March 8, 2007, 9:45 pm New York time - Creative teams from 13 countries have been judged winners at the 29th Annual John Caples International Awards Competition. From a field of more than 1,000 creative advertising entries from 30 countries, 18 entries received 1st Place Caples, 37 were judged 2nd Place winners, and 35 were judged 3rd Place winners -- a total of 90 winning entries. An additional 95 non-placing entries were Finalists from 22 countries.

The Caples Maxwell Sackheim Best in Show Award was given by the judges for the brilliant "Cyriel (84) needs a job" business standard Direct Mail piece (under $500/M) for HR managers to buy a brochure on pensions produced by business newspaper, De TIJD. Agency I DO of Brussels, Belgium, created the mailer, with credits going to Creative Director Johan Verest; Copywriter Johan Verest; Art Directors Laurent Van Loon and Adriaan Van Looy; and Production Manager Stefaan Dufoer.

Three other special Caples Awards were bestowed:

  • The Irving Wunderman Award for lifetime creative achievement was won by Marcio Salem, President of Salem (Sao Paulo, Brazil) [see separate release for more details].
  • For the first time in Caples Award history, two Andi Emerson Award for life-time outstanding service to the direct marketing and interactive professions were awarded to Thomas L. Collins and Nancy Harhut [see separate release for more details].

Among agencies around the world with winning Caples teams, Proximity BBDO's worldwide network, including proximity#ttp, Clemenger Proximity and CP Comunicacion, was the worldwide leader, gathering in 24 Caples awards - including five 1st places, 12 2nd Places and 7 3rd Place awards. M&C Saatchi won a total of 9 Caples.And Arc Worldwide won 7 Caples.

Winning 5 Caples Awards each were Draft FCB and DDB.

Winners of 4 Caples Awards each were: 20:20 London; and BMF

Winning 3 Caples Awards each were Wunderman, I DO, and OgilvyOne.

Winning 2 Caples Awards each were: chemistry, WWAV Rapp Collins, Craik Jones, Publicis Dialog, Lowe Hunt, and The Martin Agency.

Winning 1 Caples Award each were: Stephens Francis Whitson, Mercer Bell, Saatchi & Saatchi, RDA, Clark, McKay & Walpole, Presky Maves, TDA, Rodgers Townsend, Futurecom Interactive Mullen, Shackleton and Cummins & partners.

In terms of the number of Caples wins by country, creative teams in the United Kingdom led the way with 24 total Caples Award wins: 4 Firsts; 13 Seconds; and 7 Thirds.

Australia won a total of 18 Caples Awards: 4 Firsts; 6 Seconds; and 8 Thirds.

New Zealand won a total of 12 Caples: 2 Firsts, 5 Seconds; and 5 Thirds.

Germany won 8 Caples Awards: 2 Firsts; 3 Second; and 3 Thirds.

The USA won 7 awards: 4 Seconds; and 3 Thirds.

South Africa won a total of 5 Caples Awards: 2 Firsts; 1 Second, and 2 Thirds.

Malaysia also won 5 total Caples Awards: 1 First; 1 Second; and 3 Thirds.

Spain won a total of 4 Caples: 1 First; and 3 Seconds.

Belgium won 3 Caples Awards: 2 Firsts and 1 Third.

The Czech Republic Republic won 1 Caples Award - 1 Second; Singapore won 1 Caples Award - 1 Third; Switzerland won 1 Caples Award - 1 Third; and Thailand won 1 Caples Award - 1 Third.

By region, Europe 40 of all Caples Awards this year.. The Asia Pacific region won 38 John Caples Awards; followed by North America and Latin America winning 7 Caples Awards; and Africa winning 5 Caples Awards this year.

About The Caples

The John Caples International Awards competition and ceremony, now in its 29th year, awards the individual creative members of direct and interactive marketing teams judged to have created the most innovative solutions to real-time marketing challenges.

Ian Baer, Managing Director of i-Crossing, has presided over the 29th Annual John Caples International Awards competition and ceremony as the year-long General Chair. The John Caples competition annually receives in excess of 1,000 entries. With the help of XX Caples national and regional chairpersons in XX countries, the Caples competition is then solely judged by more than 100 creative professionals in three rounds of judging. Critically, these creatives evaluate the creative campaign entries by reading about the problem that had to be creatively resolved and then touching, feeling and viewing the actual work - rather than viewing digital synopses, as in other shows.

The yearly cycle of activities for The John Caples competition includes a Call for Entries created on a pro bono basis. This year's Call for Entries was created by Proximity of London. It was sent to creatives around the world at the end of the 3rd quarter, with a Caples entry submission deadline of September 30; then judging in New York City during the first part of November; and a John Caples Awards Ceremony in New York City.

The 29th Caples Night Award Party will be held Thursday, March 8th, 2007 from 4:45 PM to 9:45 PM at the Metropolitan Pavilion, 125 West 18th Street, New York, NY 10011. For reservations, call 516-746-6700, x210. For more information, visit the Caples web site at www.caples.org.

Click here to view the complete 29th Annual John Caples International Awards Competition winners list.