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Spain Ad Agency Creative Teams Win 12 John Caples International Awards in 28th Annual Competition

Four 1st Place Caples Awards, Six 2nd Place Awards & Two 3rd Place Awards Plus Puts Spain tied for 3rd Place for Most Caples Awards Won by a Country

NEW YORK, NEW YORK - Spain advertising agency creative teams racked up 12 John Caples International Awards - tied with the U.S. -- in the 28th annual competition of the best direct response and interactive creative advertising campaigns in the world. Only creative teams from the UK and New Zealand won more awards for their countries.

Agency creative teams from CP Comunicacion Proximity, OgilyOne Worldwide Madrid, FCB Integrated Madrid, Mr. John Sample, Wunderman and Shackleton Direct won the 12 John Caples Awards for Spain.

CP Comunicacion Proximity won two 1st Place John Caples awards and two 2nd Place Awards:

First Place
Single Medium Campaign - Consumer
CP Comunicacion Proximity -- Madrid
AD: Gerard Thomas
PM: Lluis Fortuny
W: Carles Alcon, Victor Fortunado
Client: Volkswagen Audi Spain

First Place
Single Medium Campaign - Business
CP Comunicacion Proximity -- Madrid
CD: Mar Calbo
AD: Salut Forrellat
PM: Ana Gomez
W: Dan Peisajovich
Client: CP Comunicacion Proximity

Second Place
Direct Mail Dimensional Over $5 Each - Business
CP Comunicacion Proximity -- Madrid
CD: Antonio Pacheco, Alvaro Gonzalez, David Lee
AD: Oscar Moreno
W: Pablo de Castro
Client: Nokia Enterprise Solutions

Second Place
Direct Mail Dimensional Over $5 Each - Business
CP Comunicacion Proximity/CP Interactive -- Madrid
CD: Mar Calbo
AD: Carolina Curbelo, Jan Ehrenreich
PM: Iban Fern‡ndez
W: Eva Santos, Hugo Olivera
Client: CP Comunicacion Proximity/CP Interactive

OgilvyOne won one 1st Place John Caples Award and two 2nd Place Awards:

First Place
Online Ad - Business
OgilvyOne Worldwide -- Madrid
CD: Jesus Rasines
AD: Jose Maria Garcia
PM: Javier Sanchez
W: Mari Carmen Blanco
Client: Telefónica de España

Second Place
Direct Mail Dimensional Over $5 Each - Business
OgilvyOne Worldwide -- Madrid
CD: Javier Arcos
AD: Angel Morales
PM: Yolanda Martin
W: David Pinel
Client: AFCO

Second Place
Online Ad - Business
OgilvyOne Worldwide -- Madrid
CD: Jesus Rasines
AD: Ramiro Alda
PM: Enrique Gonzalo
W: Debora Martin
Client: Telefónica de España

FCB Integrated Madrid won two 2nd Place John Caples Awards:

Second Place
Direct Mail Dimensional Over $5 Each - Business
FCB Integrated Madrid
CD: Oscar Rojo
AD: Marcos Lozano
PM: Cristina Santano
W: Alfonso Carrizo
Client: FCB/TAPSA Advertising Agency

Second Place
Direct Mail Dimensional Over $5 Each - Business
OgilvyOne Worldwide -- Madrid
CD: Javier Arcos
AD: Angel Morales
PM: Yolanda Martin
W: David Pinel
Client: AFCO

Mr. John Sample won one 1st Place John Caples Award:

Second Place
Direct Mail Dimensional Over $5 Each - Business
FCB Integrated Madrid
CD: Oscar Rojo
AD: Marcos Lozano
PM: Cristina Santano
W: Alfonso Carrizo
Client: FCB/TAPSA Advertising Agency

Wunderman won one 3rd Place John Caples Award:

Third Place
Direct Mail Standard Under $400/M - Consumer
Wunderman -- Barcelona
CD: Jordi Vilella
AD: Albert Cid
PM: Oscar del Amo
W: Daniela Camino
Client: General Optica

Shackleton Direct also won one 3rd Place John Caples Award:

Third Place
Direct Mail Dimensional Over $5 Each - Consumer
Shackleton Direct -- Madrid
CD: Alfonso Marion
AD: Ismael Medina
PM: Itxaro Vicuna
W: Sebastion Cangiano
Client: CEPSA Heating

About The Caples

The John Caples International Awards competition and ceremony, now in its 28th year, awards the individual members of direct and interactive marketing creative teams judged to have created the most innovative solutions to real-time marketing challenges.

The year-long General Chair of the 28th Annual John Caples International Awards competition and ceremony has been Howard Draft, Chairman & CEO of Draft. The John Caples competition annually receives in excess of 1,000 entries. With the help of several hundred Caples national and regional chairpersons in more than 46 countries, the Caples competition is then solely judged by more than 100 creative professionals in three rounds of judging. Critically, these creatives evaluate the creative campaign entries by reading about the problem that had to be creatively resolved and then touching and feeling the actual work - rather than viewing digital synopses as in other shows.

The yearly cycle of activities for The John Caples competition includes a Call for Entries created on a pro bono basis and made available to creatives around the world in the
3rd quarter; Caples entry submission deadline of September 30; judging in New York City during the first part of November; and a John Caples Awards Ceremony in New York City.

The 28th Caples Night Award Party will be held Thursday, March 2nd, 2006 from 5:00 PM to 9:30 PM at the Metropolitan Pavilion, 125 West 18th Street, New York, NY 10011. For reservations, call 516-746-6700, x210. For more information, visit the Caples web site at www.caples.org.