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New Zealand Ad Agency Creative Teams Win 16 John Caples International Awards in 28th Annual Competition

12 Seconds and 4 Third Place Wins Put New Zealand in 2nd Place for Most Caples Awards Won by a Country

NEW YORK, NEW YORK - New Zealand advertising agency creative teams racked up 16 John Caples International Awards in the 28th annual competition of the best direct response and interactive creative advertising campaigns in the world. Only creative teams from the UK won more awards for it country. Australia won 10 Caples Awards.

Agency creative teams from Clemenger BBDO Direct, Tequila, Aim Proximity, Draft, Tequila, Touch/ Cast, and Publicis Dialog won 16 John Caples Awards for New Zealand.

Clemenger BBDO Direct and Clemenger Design (both part of the Proximity worldwide network) won four 2nd Place John Caples Awards:

Second Place
Direct Mail Standard Under $400M - Consumer
Clemenger BBDO Direct -- Wellington
CD: Jim Thomas
AD: Marc Chetcuti
PM: Gary Spence
W: Jim Thomas
Client: BP

Second Place
Direct Mail Standard Under $400M - Consumer - Non-Profit
Clemenger BBDO Direct -- Wellington
CD: Jim Thomas
AD: Marc Chetcuti
PM: Gary Spence
W: Jim Thomas
Client: Greater Wellington Regional Council

Second Place
Direct Mail Standard Under $400M - Consumer - Non-Profit
Clemenger BBDO Direct -- Wellington
CD: Jim Thomas
AD: Marc Chetcuti
PM: Gary Spence
W: Jim Thomas
Client: Greater Wellington Regional Council

Second Place
Direct Mail Dimensional Over $5 Each - Business
Clemenger Design -- Wellington
CD: Bruce Hamilton
AD: Dianne Fuller
PM: Carne Godfrey
W: Peter Biggs
Client: Clemenger BBDO

Aim Proximity won one 2nd Place and three 3rd Place Caples Awards:

Second Place
Multimedia Campaign - Consumer
AIM Proximity Limited -- Auckland
CD: Matt Shirtcliffe
AD: Matt Hampton, Patrick Murphy, Kate Snushall
PM: Jo Tacon
W: Michael Goldthorpe, Ben Chandler, Matt Shirtcliffe
Client: MINI New Zealand

Third Place
Direct Mail Standard Under $500M - Business
AIM Proximity Limited -- Auckland
CD: Matt Shirtcliffe
AD: Pat Murphy
PM: Lynda Keys
W: Matt Shirtcliffe
Client: Air New Zealand

Third Place
Direct Mail Dimensional Under $5 Each - Business
AIM Proximity Limited -- Auckland
CD: Matt Shirtcliffe
AD: Kate Snushall
PM: Jo Tacon
W: Matt Shirtcliffe
Client: Bank of New Zealand

Third Place
Direct Mail Dimensional Under $5 Each - Business
Aim Proximity -- Wellington
CD: Brett Hoskin
AD: Jason Hall
PM: Angelique Spaarnay
W: Paula Jarvis
Client: Telecom New Zealand

Tequila won two 2nd Place Caples Awards and one 3rd Place Caples:

Second Place
Direct Mail Dimensional Over $5 Each - Business
TEQUILA Auckland
CD: Wayne Pick
AD: Wayne Pick
PM: Michelle Hong
W: Abo Abramowitz
Client: ASB Bank, New Zealand

Second Place
Customer Retention - Consumer
TEQUILA Auckland
CD: Wayne Pick
AD: Wayne Pick
PM: Sheriden Derby
W: Kim Pick
Client: Jones Publishing

Third Place
Customer Retention - Consumer
TEQUILA Auckland
CD: Wayne Pick
AD: Wayne Pick
PM: Mark Paisey
W: Abo Abramowitz
Client: Nissan New Zealand

Draft won two 2nd Place Caples Awards:

Second Place
Customer Retention - Business
Draft NZ -- Newton
CD: Chris Hunter
AD: Leisa Wall
PM: Trish Drinkwater
W: Jane Langley
Client: Genesis Energy

Second Place
Multimedia Campaign - Consumer - Non-Profit
Draft NZ -- Newton
CD: Chris Hunter, Darryl Roycroft
AD: Leisa Wall
PM: Trish Drinkwater, Brad Hawkins
W: Jane Langley
Client: Vodafone New Zealand Foundation

Touch/Cast also won two 2nd Place Caples Awards:

Second Place
Website - Consumer
TOUCH/CAST -- Wellington
CD: Lee Parkinson
AD: Andrew Hawley
PM: Run The Red
W: Nigel Hammersley
Client: Telecom Mobile

Second Place
Multimedia Campaign - Consumer
TOUCH/CAST -- Wellington
CD: Lee Parkinson, Nigel Keats, Rod Schofield
AD: Andrew Hawley
PM: Nigel Hammersley, Run The Red
W: Tim Benton
Client: Telecom Mobile

Publicis Dialog won one 2nd Place John Caples Award:

Direct Mail Standard Under $400M - Consumer
Publicis Dialog -- Auckland
CD: Stu Hinds
AD: Steve Goldie
PM: Sharyn Howard
W: John Atchison-Darby
Client: Mercury Energy

About The Caples

The John Caples International Awards competition and ceremony, now in its 28th year, awards the individual members of direct and interactive marketing creative teams judged to have created the most innovative solutions to real-time marketing challenges.

The year-long General Chair of the 28th Annual John Caples International Awards competition and ceremony has been Howard Draft, Chairman & CEO of Draft. The John Caples competition annually receives in excess of 1,000 entries. With the help of several hundred Caples national and regional chairpersons in more than 46 countries, the Caples competition is then solely judged by more than 100 creative professionals in three rounds of judging. Critically, these creatives evaluate the creative campaign entries by reading about the problem that had to be creatively resolved and then touching and feeling the actual work - rather than viewing digital synopses as in other shows.

The yearly cycle of activities for The John Caples competition includes a Call for Entries created on a pro bono basis and made available to creatives around the world in the
3rd quarter; Caples entry submission deadline of September 30; judging in New York City during the first part of November; and a John Caples Awards Ceremony in New York City.

The 28th Caples Night Award Party will be held Thursday, March 2nd, 2006 from 5:00 PM to 9:30 PM at the Metropolitan Pavilion, 125 West 18th Street, New York, NY 10011. For reservations, call 516-746-6700, x210. For more information, visit the Caples web site at www.caples.org.