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Latin American Ad Agency Creative Teams Win 8 John Caples International Awards in 28th Annual Competition

Three 1st Place Awards & Five 3rd Place Awards Won by Salem aqnd OgilvyOne

NEW YORK, NEW YORK - Latin American advertising agency creative teams racked up 8 John Caples International Awards in the 28th annual competition of the best creative direct response and interactive advertising campaigns in the world.

Agency creative teams from Salem and OgilvyOne won the 8 John Caples Awards for their clients in Brazil and Mexico.

Salem won one 1st Place John Caples Awards and three 3rd place Awards:

First Place
Direct Mail Dimensional Over $5 Each - Business
SALEM -- Sao Paulo
CD: Marcio Salem
AD: Flavio Takahashi
PM: Eliana Barros
W: Marcio Salem
Client: Comunique - SE

Third Place
Direct Mail Dimensional Over $5 Each - Consumer
SALEM -- Sao Paulo
CD: Marcio Salem
AD: Flavio Takahashi
PM: Eliana Barros
W: Marcio Salem
Client: Comunique - SE

Third Place
Direct Mail Dimensional Over $5 Each - Business
SALEM -- Sao Paulo
CD: Marcio Salem
AD: Flavio Takahashi
PM: Eliana Barros
W: Marcio Salem
Client: Mastercard

Third Place
Direct Mail Dimensional Over $5 Each - Business
SALEM -- Sao Paulo
CD: Marcio Salem
AD: Flavio takahashi
PM: Eliana Barros
W: Marcio Salem
Client: CPM / IBM

OgilvyOne won two 1st Place John Caples Awards in Brazil and two 3rd Place Caples Awards in Mexico:

First Place
Online Ad - Business
Ogilvy Interactive -- Sao Paulo
CD: Marco Antonio Almeida
AD: Marcio Holanda, Pedro Gravena
W: Miguel Genovese
Client: Fiat Retailers

First Place
Online Ad - Consumer Non-Profit
OgilvyOne Brasil -- Sao Paulo
CD: Marco Antonio Almeida, Adriana Curry
AD: Cassiano Saldanha, Felipe Mahalem
W: Moacyr Netto Client: Graacc

Third Place
Direct Mail Dimensional - Consumer/Under $5 Each
OgilvyOne Mexico -- Mexico City Mexico
CD: Jorge Dominguez
Copywriter: Carlos Holcombe
AD: Victor Cervantes
PM: Liliana Juarez
Client: American Express

Single Medium Campaign - Consumer
OgilvyOne Mexico -- Mexico City Mexico
CD: Jorge Dominguez
Copywriter: Alma Jordan
AD: Alberto Flores & Carolina Roman
PM: Aida Arvide
Client: Nestle

About The Caples

The John Caples International Awards competition and ceremony, now in its 28th year, awards the individual members of direct and interactive marketing creative teams judged to have created the most innovative solutions to real-time marketing challenges.

The year-long General Chair of the 28th Annual John Caples International Awards competition and ceremony has been Howard Draft, Chairman & CEO of Draft. The John Caples competition annually receives in excess of 1,000 entries. With the help of several hundred Caples national and regional chairpersons in more than 46 countries, the Caples competition is then solely judged by more than 100 creative professionals in three rounds of judging. Critically, these creatives evaluate the creative campaign entries by reading about the problem that had to be creatively resolved and then touching and feeling the actual work - rather than viewing digital synopses as in other shows.

The yearly cycle of activities for The John Caples competition includes a Call for Entries created on a pro bono basis and made available to creatives around the world in the
3rd quarter; Caples entry submission deadline of September 30; judging in New York City during the first part of November; and a John Caples Awards Ceremony in New York City.

The 28th Caples Night Award Party will be held Thursday, March 2nd, 2006 from 5:00 PM to 9:30 PM at the Metropolitan Pavilion, 125 West 18th Street, New York, NY 10011. For reservations, call 516-746-6700, x210. For more information, visit the Caples web site at www.caples.org.