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15 Gold winners named at the 31st Annual Caples John Caples International Awards on March 19 in New York, NY

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Contact: Jonathan Mack

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March 19, 2009

The John Caples International Awards announced this year’s winners of its 31st annual event held at Capitale in New York City. Out of the hundreds of campaigns submitted, 90 placed and 15 received gold after being evaluated by more than 60 judges from around the world.

Caples’ President Patrick Fultz and General Chair Jeffrey Hayzlett of Kodak were present at the Awards ceremony. DMNews, and its parent company Haymarket Media Inc., produced the Awards evening in partnership with the Caples organization. The event was sponsored by Alloy Media + Marketing, Draftfcb and PitneyBowes.

The Maxwell Sackheim Award or “Best in Show” honor went to AIM Proximity for its Love Conspiracy campaign for The Warehouse Limited. The New Zealand based agency’s integrated consumer campaign drew in many first-time mail customers by engaging them through e-mail, microsite and live event in a conspiracy to claim originality by wooing their significant others with a romantic plane message on Valentine’s Day.

The same AIM Proximity team, led by creative director Dave King, also laid claim to the Courageous Client Award, which celebrates a campaign that took a unique risk in its marketplace. The campaign selected for this honor was called iPhone Jonny and was done for Yellow, the New Zealand Yellow Pages. Yellow aligned its traditional print product with the release of the new Apple iPhone through an interactive, guerilla marketing campaign.

Caples’ Irving Wunderman Award was awarded to Big Fuel’s executive creative director Holly Pavlika for her extensive experience, talent, curiosity and passion. Pavlika has served on the board of Caples for nearly seven years and is currently the chair of the first-ever DMA Creative Council.

The Andi Emerson Award was given to Rory Sutherland, vice chairman of Oglivy UK, in recognition of his outstanding service to the direct marketing community. Sutherland has a well-known and long-standing passion for creative side of the industry as well as the use of new media.

The gold awards of the evening went to:
AIM Proximity for the “Love conspiracy” campaign for The Warehouse Limited;
AIM Proximity for the “Innovation fold’ campaign for Vodafone.
Archibald Ingall Stretton for its agency self-promotional "Staff Blaster" campaign;
BMF for a "Not for ducks" campaign for Goodman Fielder Baking;
BMF for the "TED696 project" for Lion Nathan;
Clemenger BBDO/Clemenger Proximity Sydney for a "Offset the evil" campaign for Sega;
Jung von Matt AG for the "Flickr book" campaign for Daimler AG;
The Factory Interactive Inc. for the "Germville: A sick place to live" for Coverall Health-Based Cleaning System;
Rapp New Zealand for the "No one will know you are gone" campaign for Telecom New Zealand;
Salem for the "Shout" campaign for Comunique-se;
Shackleton for the "Sense & sensibility" campaign for Caja Madrid;
M&C Saatchi Melbourne for the "Lessons in leadership" for Save the Children;
Shackleton for "The Monument" campaign for the Spanish Association of Gynecology and Obstetrics (SEGO);
Shackleton for "The Tenth Symphony" campaign for Random House Mondadori;
Shackleton for its agency self-promotional "iJam" campaign;

To see a complete list of winning work visit caples.org or dmnews.com.

For more information please contact Jonathan Mack at jonathan.mack@dmnews.com.