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German Ad Agency Creative Teams Win 8 John Caples International Awards in 28th Annual Competition

One 1st Place Award; One 2nd Place Award & Six 3rd Place Awards Won

NEW YORK, NEW YORK - German advertising agency creative teams won 8 John Caples International Awards in the 28th annual competition of the best creative direct response and interactive advertising campaigns in the world.

Agency creative teams from OgilvyOne, Tribal DDB, Wunderman and RMG Connect won the 8 John Caples Awards for Germany.

OgilvyOne led the field with one 2nd Place Caples Award and four 3rd Place Caples Awards:

Second Place
Direct Mail Standard Over $500/M - Business
OgilvyOne Worldwide GmbH & Co.KG -- Frankfurt
CD: Christine Blum-Heuser
AD: Dajana Reichel
W: Udo Eberhardt
Client: Deutsche Postbank AG

Third Place
Direct Mail Standard Under $500/M - Business
OgilvyOne Worldwide GmbH & Co.KG -- Frankfurt
CD: Dieter Denk
AD: Cornelia Moeser
PM: Alexandra Kreissl
W: Sonja Karl
Client: C. Josef Lamy GmbH

Third Place
Direct Mail Standard Under $500/M - Business
OgilvyOne Worldwide GmbH & Co.KG -- Frankfurt
CD: James Langton
AD: Bettina Josting
PM: Elizabeth Baumann
W: Ursula Franke
Client: Deutsche Bahn AG

Third Place
Direct Mail Dimensional Under $5 Each - Business - Non-Profit
OgilvyOne Worldwide GmbH & Co.KG -- Frankfurt
CD: Christine Blum-Heuser
AD: Regina Placzek
W: Ursula Franke
Client: OroVerde

Third Place
Direct Mail Standard Over $500/M - Business
OgilvyOne Worldwide Stuttgart GmbH -- Stuttgart
CD: Ian Spehr
AD: NONE
PM: NONE
W: Henning Mayer
Client: IBM Germany

Tribal DDB GmbH won one 1st Place John Caples Award:

First Place
Direct Mail Standard Under $400/M - Consumer
Tribal DDB GmbH -- Hamburg
CD: Martin Drust
AD: Till Heumann
W: Martin Drust
Client: Volkswagen AG

Wunderman won one 3rd Place John Caples Award:

Third Place
Customer Retention - Consumer
Wunderman Germany -- Frankfurt
CD: Cornel Frey
AD: Frank Mauel
PM: Rico Genheimer
W: Jette Keppler
Client: Deutsche Lufthansa AG, Miles & More

RMG Connect GmbH won one 3rd Place John Caples Award:

Third Place
Direct Mail Dimensional Under $5 Each - Consumer
RMG Connect GmbH -- Frankfurt
CD: Christoph Mayer
AD: Katja Becker
PM: Antje Glaab
W: Susanne Schott
Client: smart GmbH

About The Caples

The John Caples International Awards competition and ceremony, now in its 28th year, awards the individual members of direct and interactive marketing creative teams judged to have created the most innovative solutions to real-time marketing challenges.

The year-long General Chair of the 28th Annual John Caples International Awards competition and ceremony has been Howard Draft, Chairman & CEO of Draft. The John Caples competition annually receives in excess of 1,000 entries. With the help of several hundred Caples national and regional chairpersons in more than 46 countries, the Caples competition is then solely judged by more than 100 creative professionals in three rounds of judging. Critically, these creatives evaluate the creative campaign entries by reading about the problem that had to be creatively resolved and then touching and feeling the actual work - rather than viewing digital synopses as in other shows.

The yearly cycle of activities for The John Caples competition includes a Call for Entries created on a pro bono basis and made available to creatives around the world in the
3rd quarter; Caples entry submission deadline of September 30; judging in New York City during the first part of November; and a John Caples Awards Ceremony in New York City.

The 28th Caples Night Award Party will be held Thursday, March 2nd, 2006 from 5:00 PM to 9:30 PM at the Metropolitan Pavilion, 125 West 18th Street, New York, NY 10011. For reservations, call 516-746-6700, x210. For more information, visit the Caples web site at www.caples.org.