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Australia Ad Agency Creative Teams Win 10
John Caples International Awards in 28th Annual Competition

One 1st Place Caples Award, Six 2nd Place Awards & Three 3rd Place Put Australia Among Leaders for Most Caples Awards Won by a Country

NEW YORK, NEW YORK - Australia advertising agency creative teams racked up 10 John Caples International Awards in the 28th annual competition of the best direct response and interactive creative advertising campaigns in the world. Only creative teams from the UK, New Zealand, Spain and USA won more awards for their countries.

Agency creative teams from M&C Saatchi, Ogilvy & Mather Asia Pacific, bmf, Clemenger Proximity, Lavender*, Arc Worldwide, and Publicis Mojo won the 10 John Caples Awards for Australia.

M&C Saatchi won two 2nd Place John Caples Awards and one 3rd Place Award:

Second Place
Direct Mail Dimensional Over $5 Each - Consumer
M&C Saatchi -- Sydney
CD: Dave King
AD: Michael Jones
PM: Cate McNeil
W: Brad Waggoner
Client: Optus/Qantas

Second Place
Single Medium Campaign - Consumer - Non-Profit
M&C Saatchi -- Sydney
CD: Dave King
AD: Gavin McLeod
PM: Fiona Rooney
W: Dave King
Client: Sydney Dogs Home

Third Place
Direct Mail Standard Under $400/M - Consumer - Non-Profit
M&C Saatchi -- Sydney
CD: Dave King
AD: Gavin McLeod
PM: Fiona Rooney
W: Dave King
Client: Sydney Dogs Home

Ogilvy & Mather Asia Pacific won two 2nd Place Caples Awards for IBM Australia:

Second Place
Direct Mail Dimensional Over $5 Each - Business
Ogilvy & Mather Asia Pacific -- Sydney
CD: Jonathan Lipworth
AD: Nicole McInnes
PM: Max Baron
W: Jonathan Lipworth
Client: IBM Australia

Second Place
Direct Mail Dimensional Over $5 Each - Business
Ogilvy & Mather Asia Pacific -- Sydney
CD: Jonathan Lipworth
AD: Nicole McInnes
PM: Stuart Keith
Client: IBM Australia

Bmf won one 1st Place John Caples Award:

First Place
E-Mail, Customer Retention - Consumer
bmf -- Sydney
CD: Dylan Taylor
AD: Jun Harada
PM: Kerry Lennon
W: Dylan Taylor
Client: Lion Nathan

Clemenger Proximity won one 2nd Place John Caples Award:

Second Place
Direct Mail Standard Under $400M - Consumer
Clemenger Proximity -- Melbourne
CD: Bruce Williams
AD: James Liddell
PM: Dave Smith
W: Bruce Williams
Client: Collingwood Football Club

Lavender* won one 2nd Place John Caples Award:

Second Place
Direct Mail Standard Under $400M - Consumer
Lavender* -- Sydney
CD: Will Lavender
AD: Robyn Matthews
PM: Lee Butler
W: Elizabeth Kain
Client: Westpac

Arc Worldwide won one 3rd Place John Caples Award:

Third Place
Print Ad - Consumer - Single
Arc Worldwide, Sydney
CD: Guy Bolton
AD: Mark Roper
PM: Jacqui Holguin
W: Vicky Burrough
Client: Virgin Money

Publicis Mojo won one 3rd Place John Caples Award:

Third Place
Multimedia Campaign - Consumer
Publicis Mojo -- Melbourne
CD: Christy Peacock
AD: Tim Forte, Joel Clark
PM: Vanessa Magill, Jodie Scott
W: Jo Dabrowski
Client: Tourism Victoria

About The Caples

The John Caples International Awards competition and ceremony, now in its 28th year, awards the individual members of direct and interactive marketing creative teams judged to have created the most innovative solutions to real-time marketing challenges.

The year-long General Chair of the 28th Annual John Caples International Awards competition and ceremony has been Howard Draft, Chairman & CEO of Draft. The John Caples competition annually receives in excess of 1,000 entries. With the help of several hundred Caples national and regional chairpersons in more than 46 countries, the Caples competition is then solely judged by more than 100 creative professionals in three rounds of judging. Critically, these creatives evaluate the creative campaign entries by reading about the problem that had to be creatively resolved and then touching and feeling the actual work - rather than viewing digital synopses as in other shows.

The yearly cycle of activities for The John Caples competition includes a Call for Entries created on a pro bono basis and made available to creatives around the world in the
3rd quarter; Caples entry submission deadline of September 30; judging in New York City during the first part of November; and a John Caples Awards Ceremony in New York City.

The 28th Caples Night Award Party will be held Thursday, March 2nd, 2006 from 5:00 PM to 9:30 PM at the Metropolitan Pavilion, 125 West 18th Street, New York, NY 10011. For reservations, call 516-746-6700, x210. For more information, visit the Caples web site at www.caples.org.