• Press

Press Room

UK Ad Agency Creative Teams Win 30 John Caples International Awards in 28th Annual Competition

UK Leads with Most Caples Awards Won by any Country; New Zealand a Distant Second with 16

Courageous Client Award Won by Stella Artois/ InBev UK & Draft London

NEW YORK, NEW YORK - UK advertising agency creative teams racked up 30 John Caples International Awards - 7 Firsts; 10 Seconds; and 13 Thirds, accounting for more Awards won than any other country -- at the 28th annual competition of the best direct response and interactive creative advertising campaigns in the world.

Creative teams from 10 UK agencies accounted for the 30 Caples Awards plus the Courageous Client Award. Craik Jones Watson Mitchell Voelkel Ltd creative teams led the field with 6 awards - one 1st Place Caples, three 2nd Place Caples and two 3rd Place Caples Awards.

UK 28th Annual Caples Award Winning Agency Teams 1st Place 2nd Place 3rd Place
Craik Jones Watson Mitchell Voelkel Ltd 1 3 2
Arc Worldwide London 1 3 1
Proximity London 1 1 2
Draft London 1* 2  
OgilvyOne London 1 1 1
20:20 London 1   2
EHS Brann 1   1
WWAV Rapp Collins     2
Cchm: ping     1
Kitcatt Nohr Alexander Shaw     1

* Plus the Courageous Client Award

On a global basis for the second year in a row, creative teams at the Proximity agency network dominated the 28th Annual Caples Awards competition by winning 24 awards. OgilvyOne came in second again with 21 Caples Awards, Arc Worldwide won 8, Draft won 7 Caples, and Craik Jones won 6 Caples this year.

On a regional basis, Europe rolled over the rest of the world in terms of the number of Caples Award wins, with 64 Caples being bestowed on creative teams from Europe. Comparatively, the Asia Pacific region won 35 John Caples Awards; followed by North and Latin America winning 21 Caples awards. The second biggest Caples winner among countries in Europe was Spain, with 12 awards.

The winning UK Caples Award winners are as follows:
Starting with Craik Jones Watson Mitchell Voelkel Ltd, its creative team won a First Place Caples in the Consumer Direct Mail Dimensional Over $5 Each category for client first direct. Creative Director Rebecca Rae; Art Director Olu Falola; Production Manager Marni Brownlees; and Writer Rebecca Rae made up the creative team.

Craik Jones won Second Place in the Consumer Direct Mail Standard Over $400/M category for client Virgin Trains. Creative Rebecca Rae; Art Director Nicola Rogers; Production Manager John Hemmings; and Writer Mandy Wiemers made up the winning team.

Another Second Place for was won for client Diageo in the Consumer Direct Mail Standard Over $400/M category. Creative Director David Brown; Art Director Anthony Cliff; Production Manager Neeta Agheda; and Writer Rob Kavanagh comprised the winning team.

Another Second Place Caples win in the Consumer Single Medium Campaign category for client Diageo was created by Creative Director Rebecca Rae; Art Directors Leigh Roberts and Anthony Cliff; and Writer Rob Kavanagh.

Winning a Third Place Caples for client Unilever in the Consumer Multimedia Campaign category was the Craik Jones creative team of Creative Directors Rebecca Rae and Leigh Roberts; Art Directors Sarah Buller and Alex Nisbett; and Writer Kerry Bell.

Also winning a Third Place Caples in the Consumer Multimedia Campaign category for client Land Rover was the Craik Jones creative team of Creative Directors Mark Buckingham and David Brown; Art Director Jo Jenkins; Production Manager Laurence Slater; and Writer Vaughan Townsend.

Arc Worldwide London's 5 Caples wins includes a First Place in the Business Direct Mail Standard Under $500/M category for client Alfa Romeo UK. Creative Director Simon Darwell-Taylor; Art Director Phil Lord; Production Manager Jo Alexander; and Writer Gary Brooks comprised the winning team.

Also for client Alfa Romeo UK, Arc Worldwide London's creative team bagged a Second Place Caples in the Consumer Multimedia Campaign category. Creative Director Simon Darwell-Taylor; Art Directors Phil Lord and Tamara Dunn; Production Managers Jo Alexander and Peter Mungeam; and Writer Gary Brooks were the winning team.

Winning Second Place in the Consumer Non-Profit Direct Mail Standard Under $400/M category for client Great Ormond Street Hospital Children's Charity was Arc Worldwide London's creative team consisting of: Creative Director Aaron Martin; Art Director Ian Mitchell; Production Manager Tenacia Horlock; and Writer Simon Haynes.

Another Second Place Caples win for Arc Worldwide London was for creative work for client Procter & Gamble in the Consumer Website category. Creative Director Simon Darwell-Taylor; Art Director Christof Ulbrich; Production Manager Jerry D'Arts; and Writer Shehan Karunatilaka comprised the winning team.

Winning a Third Place Caples in the Consumer Direct Mail Standard Under $400/M category for client Fiat UK was Arc Worldwide London London's creative team of: Creative Director Aaron Martin; Art Director Garry Munns; Production Manager Tenacia Horlock; and Writer Gary Brooks.

Proximity London's creative team won a First Place Caples Award in the Consumer Non-Profit Television Under $250,000 category for client Royal National Lifeboat Institution. Proximity London's creative team consisted of Creative Directors Sarah Morris and Reuben Turner; Art Director Sarah Morris; and Writer Reuben Turner.

Winning a Second Place Caples Award for client Volkswagen in the Consumer Direct Mail Standard Under $400/M category was Proximity London's creative team of Creative Directors Andy Hepburn and Paul l'Aquaniello; Art Directors Paul l'Aquaniello, and Alexis Down; and Writers Andy Hepburn and Clementine Cunningham.

A Third Place Caples Award in the Consumer - Single Print Catalog category was won by Proximity London's creative team for client Royal Mail. The winning team consisted of Creative Directors Duncan Gray and Derrin Stent; Art Director Dave Farley; and Writer Caroline Appleby.

Another Third Place Caples Award was won by Proximity London for an in-house campaign in the Customer Retention - Business category. Creative Director Caitlin Ryan; Art Directors Laura Orton and Ian Hands; and Writer Anna Nichols comprised the winning creative team.

Draft London won both a First Place Caples Award and a special Caples overall award called the "Courageous Client" Award [see separate release] for client InBev UK for its "The Lost Souls Web Ring" campaign in the Multimedia Campaign - Consumer category.

Creative Director Arthur Parshotam; Art Director Leigh Gilbert; Production Manager Jeremy Brook; and Writer Scott Andrews created this winning campaign.

Draft London's same creative team that won the First Place Caples [see above] also won a Second Place Caples Award Draft for client InBev UK in the Single Medium Campaign - Consumer category.

For client Vauxhall, Draft London won a Second Place Caples in the Direct Mail Standard Under $500/M - Business category. Creative Director Arthur Parshotam; Art Director Darran Fry; Production Manager Mark Page; and Writer John Taylor made up the winning creative team.

OgilvyOne Worldwide London won a First Place Caples Award for client Mothercare in the Direct Mail Standard Under $400/M - Consumer category. The creative team consisted of Creative Director Rory Sutherland; Art Director Charlie Wilson; Production Manager Bryan Nicholas; and Writer Emma DeLa Fosse.

Winning a Second Place Caples for client IBM in the Direct Mail Standard Under $500/M - Business category was OgilvyOne Worldwide London's creative team of Creative Director Colin Nimick; Art Director Paul Hargreaves; Production Manager: Susanne Normann; and Writer Colin Nimick.

And on behalf of client Cisco System, OgilvyOne Worldwide London's creatives won a Third Place Caples in the Direct Mail Dimensional Over $5 Each - Business category. The creative team consisted of Creative Director Cordell Burke; Art Director Rod Broomfield; Production Manager Philip Melaney ; and Writer Mark Davies.

20:20 London won a First Place Caples Award in the Customer Retention - Consumer category and a Third Place Caples Award in the E-Mail - Consumer category for client Channel Five Broadcasting (FIVE). The creative team for both Awards was Creative Director Peter Riley; Art Director Hugo Bierschenk; Production Manager Simon James; and Writer Dean Woodhouse.

20:20 London also won a Third Place Caples Award for client Audi UK in the Direct Mail Standard Over $400/M - Consumer category. Again, the winning creative team consisted of Creative Director Peter Riley; Art Director Hugo Bierschenk; Production Manager Simon James; and Writer Dean Woodhouse.

EHS Brann won a First Place Caples Award for client Tesco in the Direct Mail Standard Under $400/M - Consumer category. Creative Director Nigel Clifton; and Production Manager Peter Clarke comprised the creative team.

EHS Brann also won a Third Place Caples for client OxFam in the Multimedia Campaign - Consumer - Non-Profit category. The creative team consisted of: Creative Directors Kate Pybus and Graham Dexter; Art Directors Graham Dexter and Libby Clay; and Writers Kate Pybus and Rachel Heathfield.

WWAV Rapp Collins won two Third Place Caples Awards for its client Wanadoo. A Third Place in the Direct Mail Standard Under $400/M - Consumer category, created by Art Director Jacob Kirk; and Writer Debbie Leighton. And another Third Place, also in the Direct Mail Standard Under $400/M - Consumer category. The creative team was Creative Director Barney Cockerell; Art Director Jake Kirk; and Writer Debbie Leighton.

cchm:ping won a Third Place Caples in the Direct Mail Standard Over $500M - Business category for an in-house campaign. The winning creative team consisted of Creative Director and Writer Lucian Camp; and Art Director Graham Barker.

Kitcatt Nohr Alexander Shaw won one Third Place Caples Award for client COI/ Department of Health in the Multimedia Campaign - Consumer - Non-Profit category. Creative Director Paul Kitcatt; Art Director Phil Wyatt; Production Manager Ben Rogers; and Writer Ben Golik comprised the creative team.

About The Caples

The John Caples International Awards competition and ceremony, now in its 28th year, awards the individual members of direct and interactive marketing creative teams judged to have created the most innovative solutions to real-time marketing challenges.

The year-long General Chair of the 28th Annual John Caples International Awards competition and ceremony has been Howard Draft, Chairman & CEO of Draft. The John Caples competition annually receives in excess of 1,000 entries. With the help of several hundred Caples national and regional chairpersons in more than 46 countries, the Caples competition is then judged solely by more than 100 creative professionals in three rounds of judging. Critically, these creatives evaluate the creative campaign entries by reading about the problem that had to be creatively resolved and then touching and feeling the actual work - rather than viewing digital synopses as in other shows.

The yearly cycle of activities for The John Caples competition includes a Call for Entries created on a pro bono basis and made available to creatives around the world in the 3rd quarter; Caples entry submission deadline of September 30; judging in New York City during the first part of November; and a John Caples Awards Ceremony in New York City.

The 28th Caples Night Award Party will be held Thursday, March 2nd, 2006 from 5:00 PM to 9:30 PM at the Metropolitan Pavilion, 125 West 18th Street, New York, NY 10011. For reservations, call 516-746-6700, x210. For more information, visit the Caples web site at www.caples.org.