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21 Countries Produced Creative Winners At The 28th Annual John Caples International Awards Competition

NEW YORK, NEW YORK - Creative teams from 21 countries have been judged winners at the 28th Annual John Caples International Awards Competition. From a field of 1,056 direct marketing entries from 35 countries, 20 entries received 1st Place Caples, 45 were judged 2nd Place winners, and 56 were judged 3rd Place winners -- a total of 121 winning entries. An additional 147 entries were Finalists.

The Caples Maxwell Sackheim Best in Show Award was given by the judges for the brilliant Consumer Direct Mail Dimensional mailing for the Republic of Singapore Navy (it also won a 1st place Caples); created by Graham Kelly, Justine Lee, Jae Soh and Robin Tan of Saatchi & Saatchi Singapore.

Three other Special Caples Awards were bestowed:

• The Courageous Client Award was won by Stella Artois/ InBev UK, and its agency Draft London, for its "The Lost Souls Web Ring" campaign, which also won a First Place Caples in the Consumer Multi-Media Campaign category.
• The Irving Wunderman Award for lifetime creative achievement was won by Matt Shirtcliffe, Creative Director of AIM Proximity (Auckland, New Zealand) [see separate release for more details].
• The Andi Emerson Award for life-time outstanding service to the direct marketing and interactive professions was awarded to Alan Rosenspan of Rosenspan & Associates (Boston) [see separate release for more details].

Among agencies around the world with winning Caples teams, Proximity's worldwide network, including Clemenger Proximity and CP Comunicacion, was the worldwide leader, gathering in 24 Caples awards. OgilvyOne followed with 21 awards, Arc Worldwide won 8, Draft won 7 Caples, and Craik Jones won 6 Caples.

Winning 4 Caples Awards were: The Martin Agency (Richmond, VA); Network BBDO in South Africa; Salem in Brazil; and Tequila in New Zealand and New York.

Winners of 3 Caples Awards were: M&C Saatchi (Sydney), 20:20 (London); and Wunderman in Barcelona, Frankfurt and New York.

Winning 2 Caples Awards were: Saatchi & Saatchi (Singapore), EHS Brann (London); Euro RSCG 4D, FCB Integrated (Madrid); Publicis; Touch/Cast (Wellington); and WWAV Rapp Collins (London).

Winning 1 Caples Award each were: Agentur am Flughafen (Altenrhein, Switzerland); bmf (Sydney); cchm:ping (London); Doner (Southfield, MI); Epsilon (Wakefield, MA); GJP Advertising (Toronto); I DO (Brussels); Kitcatt Nohr Alexander Shaw (London); Lavender* (Sydney); Mr. John Sample (Barcelona); Mullen (Wenham, MA); RMG Connect (Frankfurt); Rodgers Townsend (St. Louis) Shackleton Direct (Madrid); Story (Edinburgh); Tribal DDB (Hamburg).

In terms of the number of Caples wins by country, creative teams in the United Kingdom led the way with 30 total Caples Award wins: 7 Firsts; 10 Seconds; and 13 Thirds.

New Zealand won a total of 16 Caples: 12 Seconds; and 4 Thirds.

Spain won a total of 12 Caples: 4 Firsts; 6 Seconds; and 2 Thirds.

The USA also won 12 awards: 2 Seconds; and 10 Thirds.

Australia won a total of 10 Caples Awards: 1 First; 6 Seconds; and 3 Thirds.

Germany won 8 Caples Awards: 1 First; 1 Second; and 6 Thirds.

Brazil won 6 total Awards: 3 Firsts; and 3 Thirds.

Malaysia won 5 total Caples Awards: 1 First; 1 Second; and 3 Thirds.

South Africa won a total of 4 Caples Awards: 2 Firsts; and 2 Seconds.

Singapore won 3 Caples Awards in total; 1 First; 1 Second; and 1 Third.

France also won 3 Caples Awards: 3 Thirds.

Portugal won a total of 2 Caples Awards: 1 Second; and 1 Third.

Mexico also won 2 Caples Awards: 2 Thirds.

Canada won 1 Caples Award - 1 Second; Czech Republic won 1 Caples Award - 1 Second; Scotland won 1 Caples Award - 1 Second; Austria won 1 Caples Award - 1 Third ; Belgium won 1 Caples Award -- 1 Third; Israel won 1 Caples Award - 1 Third.; Japan won 1 Caples Award - 1 Third; Switzerland won 1 Caples Award - 1 Third.

By region, Europe/Middle East/Africa won more than half of all Caples Awards this year - 64. The Asia Pacific region won 35 John Caples Awards; followed by North America and Latin America winning 21 Caples Awards this year.

About The Caples

The John Caples International Awards competition and ceremony, now in its 28th year, awards the individual members of direct and interactive marketing creative teams judged to have created the most innovative solutions to real-time marketing challenges.

The year-long General Chair of the 28th Annual John Caples International Awards competition and ceremony has been Howard Draft, Chairman & CEO of Draft. The John Caples competition annually receives in excess of 1,000 entries. With the help of several hundred Caples national and regional chairpersons in more than 46 countries, the Caples competition is then solely judged by more than 100 creative professionals in three rounds of judging. Critically, these creatives evaluate the creative campaign entries by reading about the problem that had to be creatively resolved and then touching and feeling the actual work - rather than viewing digital synopses as in other shows.

The yearly cycle of activities for The John Caples competition includes a Call for Entries created on a pro bono basis and made available to creatives around the world in the 3rd quarter; Caples entry submission deadline of September 30; judging in New York City during the first part of November; and a John Caples Awards Ceremony in New York City.

The 28th Caples Night Award Party will be held Thursday, March 2nd, 2006 from 5:00 PM to 9:30 PM at the Metropolitan Pavilion, 125 West 18th Street, New York, NY 10011. For reservations, call 516-746-6700, x210. For more information, visit the Caples web site at www.caples.org.

Click here to view the complete 28th Annual John Caples International Awards Competition winners list.