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John Caples XXVIII International Awards Call For Entries Creative Campaign Proclaims "I Covet a Caples"

NEW YORK, NY, August 1, 2005 – An innovative print and direct mail Call For Entries (CFE), campaign for the XXVIII Caples Direct Marketing ad competition has been developed, pro bono, by David Hackett, Executive Creative Director of Euro RSCG 4-D NY, and his creative team, Chris Formisano, Sheryl White, and Virginia Atkinson.

"I Covet a Caples", the CFE headline, quotes general advertising agency creative greats Lee Garfinkel, CCO of DDB Worlfdwide; Richard Kirschenbaum, Co-Chairman of Kirschenbaum, Bond & Partners; Chris Becker, CCO of Foote Cone & Belding; and Bob Greenberg, Founder of R/GA. Traditionally, general agencies have not been involved with direct marketing.

Lester Samuels, Pictorial Offset Corporation of Carlstadt , NJ , donated printing and paper for the 30,000 piece direct mail run.

Data and lettershop services were provided pro bono by Com-Pak Services of Moorestown, NJ, thanks to Tom McCaully, and Cameron Bellamy, GrayHair Software of Mt. Laurel , NJ , donated the free mail tracking/PLANET coding.

In addition, Catalog Success, Circulation Management, Direct, DM News, Folio:, Fundraising Success, Inside Direct Mail and Target magazines cooperated with free ad space and subscriber files.

Patrick Fultz, President and CCD of Grayhair Direct of Mt Laurel, NJ, and EVP/COO of the John Caples Board of Directors, managed the entire Caples Call For Entries effort on a volunteer basis.

The original concept of the CFE was translated for the Caples web site (www.caples.org) by the development team at ICS Interactive, New York, lead by Rachel Sapers, Caples Director of Web Site/International Communication.

About The Caples

The John Caples International Awards competition and ceremony, now in its 28th year, awards the individual members of direct and interactive marketing teams judged to have entered the most innovative solutions to real-time marketing challenges.

Regularly receiving in excess of 1,000 entries with the help of several hundred Caples national and regional chairpersons in more than 46 countries, the Caples competition is then judged by more than 100 creative professionals in three rounds of judging. Critically, these creatives evaluate the creative campaign entries by reading about the problem that had to be creatively resolved and then touching and feeling the actual work – rather than viewing digital synopses as in other shows.

The yearly cycle of activities for The John Caples competition includes a Call for Entries created on a pro bono basis and made available to creatives around the world in the 3rd quarter; Caples entry submission deadline of October 17, 2005; judging in New York City during the first part of November; and a John Caples Awards Ceremony in New York City.

For 2006, the awards ceremony will be held on March 2, 2006. Location will be announced at a later date. For more information, visit the Caples web site at www.caples.org .