Past Winners

No Road Can Resist Bronze Winner

Looking to introduce the high-tech features of the new Renault Laguna 4 Control sedan, Renault teamed up with Orbital BBDO to create a mail piece that opened up to demonstrate the features of the car. The flat mailer unfolded to reveal the car driving along a curved road. The mailing was sent to 41,000 Renault clients, and 102 people purchased a vehicle from the line.

Agency:

Orbital BBDO

Client:

Renault Espãna Comercial S.A.

Creative Directors:

Pilar de Giles, Sara Mansouri