Eye Contact Installation Bronze Winner

The Ad Council created an installation to teach parents of young children that eye contact avoidance is one of the most common signs of autism. Using motion sensitive technology, the agency created an interactive screen with a life-sized girl who avoided eye contact, no matter how hard you looked at her. The work became national news, airing on Fox, CNN, NBC, ABC and NY1. Total PR impressions were measured at $5.3 million.