The Caples Courageous Creative Summit is a day long conference which brings toegther creative leaders, agency champions, and visionary clients to share their secrets and warnings about what it takes to do what others wouldn’t dare to do.
For the 2013 Caples Courageous Creative Summit, we have a jam-packed day of engaging sessions which include:
2013 Caples Courageous Creative Summit Agenda
9:00AM
Registration Opens & Breakfast is Served
10:00AM
Welcome Address
with Ginger Conlon, Editor-in-Chief, Direct Marketing News
10:10AM – 11:10AM
Case Histories of Being Courageous
This panel discussion will feature three Caples-winning case studies, and highlight their winning creative. In this frank discussion, the leaders who took the bold risks necessary to innovate will share the stories behind the campaigns, from vision to strategy to execution.
11:15AM – 12:00PM
This Is Courageous Creative
Four Caples judges discuss a selection of the Best in Show finalists. They’ll review the campaign creative, examining what makes the work courageous in terms of industry, channel mix, execution, and more. They’ll also discuss the processes necessary to create and sell key constituents on taking the risk to run truly courageous campaigns.
12:00PM – 12:45PM
Networking and Coffee Break
12:45PM – 1:30PM
Multichannel Mastery
Customers today have become channel agnostic. Marketers, and the agencies that support them, must rethink their approach as a result. In this session, panelists will debate the best approach to take when creating campaigns today. How can marketers and agencies balance and prioritize areas like strategy, creative, channel selection, analytics, and testing to optimize individual campaigns and overall marketing initiatives.
1:30PM – 2:30PM
Lunch and Student Portfolio Review
2:30PM – 3:15PM
Only the Brave Win
Courageous marketing is innovative marketing, and innovation today is happening across channels. In this session the panelists will discuss what it takes to create a successful, cohesive multichannel marketing campaign. From channel selection to creative elements, from QR codes to customer data, what are the considerations for blending traditional and digital while maintaining the consistency of branding and design across customer interaction points? How do you balance risk taking and results? Our panelists will explain how as they share stories of their multichannel marketing successes.
3:15PM – 4:00PM
Data vs. Creative
In the battle to create a winning marketing campaign two forces are often at odds: data and creativity. Some marketers argue that data cramps their creative style; others insist that data guides their creative work. In this panel discussion two design-led and two data-led marketers will debate data’s ideal role in the creative process.
4:00PM – 4:45PM
The Courageous Short List
Three members of the 2012 Caples Jury will share the campaign creative and discuss the short-list candidates of the Courageous Client category, why they were selected, and why they consider the client to be courageous.
4:45PM – 5:30PM
What’s Next? Balancing on the Cutting Edge
A glimpse into currently outlying trends headed for the mainstream and provide advice on when and how best to capture the attention of trendsetters and early adopters, as well as the mainstream consumer or buyer to create a competitive advantage before mass market adoption.
6:00PM – 10:00PM
Caples Reveal
For information on Caples 2013, please contact Nicole Marshall at nicole.marshall@dmnews.com or +1 (646)638-6059
