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• Caples Night
• Registration Caples 30
• Winners XXIX
• Finalists Caples 30
• Photos XXIX
• Awards Shipping XXIX

Winners XXIX

Winners of the XXIX John Caples International Awards

Best in Show

Entry Name: Cyriel (84) needs a job
Agency: I DO
Agency Location: Brussels, Belgium
Client: De TIJD

Andi Emerson Award

Thomas L. Collins — creative founder, Rapp Collins; consultant, author and lecturer
Portland, OR USA

Nancy Harhut — SVP/Managing Director of Relationship Marketing at Hill Holliday
Boston, MA USA

Irving Wunderman Award

Marcio Salem, Founder and President of Salem
São Paulo, Brazil

PRINT | DM STANDARD | DM DIMENSIONAL | DM RETENTION
OUT OF HOME | COLLATERAL/ALTERNATIVE MEDIA
ELECTRONIC/INTERACTIVE | TV & RADIO | CAMPAIGN | OTHER NON-PROFIT

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PRINT

Print Ad: Consumer Non-Profit

Second Place
Entry Name: Bullets
Copywriter: Reuben Turner
Art Director: Sarah Morris
Agency: Proximity London
Agency Location: London UK
Client: Save the Children


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DIRECT MAIL STANDARD

Direct Mail Standard: Consumer Non-Profit/Under $400/M

First Place
Entry Name: Carbon
Creative Director: Tan Kien Eng
Copywriter: Valerie Chen
Art Director: Theresa Tsang
Production Manager: Liew Kam Yong
Agency: Arc Worldwide/Leo Burnett Advertising Sdn.Bhd.
Agency Location: Kuala Lumpur Malaysia
Client: Women's Aid Organisation (WAO)

Second Place
Entry Name: Xmas Bauble
Creative Directors: Colin Nimick, Paul Hargreaves
Copywriter: Emma de la Fosse
Art Director: Charlie Wilson
Agency: OgilvyOne worldwide
Agency Location: London UK
Client: Cancer Research UK

Third Place
Entry Name: Travel Journal
Creative Director: Andy Greenaway
Copywriter: Justine Lee
Art Director: Jae Soh
Production Manager: Terry Ong
Agency: Saatchi & Saatchi Singapore
Agency Location: Singapore Singapore
Client: Republic of Singapore Navy

Direct Mail Standard: Consumer Non-Profit/Over $400/M

Third Place
Entry Name: WWF Tiger Pack
Copywriter: Paul Turner
Art Director: Jake Kirk
Agency: WWAV Rapp Collins London
Agency Location: London UK
Client: WWF

Direct Mail Standard: Consumer/Under $400/M

Second Place
Entry Name: TDA General Science "Clone pack"
Creative Director: Arthur Parshotam
Copywriter: Andrew Forsyth
Art Director: Aubrey Laret
Production Manager: Wayne Johnson
Agency: Draft FCB
Agency Location: London UK
Client: Training and Development Agency for Schools

Direct Mail Standard: Consumer/Over $400/M

First Place
Entry Name: Enjoy Your Trip
Creative Director: Neil Francis
Copywriter: Jim Archer
Art Director: Chris Rawlings
Production Manager: Sarah-Jane Wilkinson
Agency: Stephens Francis Whitson
Agency Location: London UK
Client: ebookers.com

First Place
Entry Name: Comic without Pictures
Creative Director: Erik Backes
Copywriter: Uwe Schatz
Art Director: Viola Laeufer
Production Manager: Stefan Kriznjak
Agency: Wunderman Germany
Agency Location: Frankfurt Main Germany
Client: Frankfurter Allgemeine Zeitung (newspaper)

First Place
Entry Name: Saab Race Against Time DM
Creative Director: Arthur Parshotam
Copywriter: Drew Forsyth
Art Directors: Aubrey Laret, Jake Rusznyak
Agency: Draft FCB
Agency Location: London UK
Client: Saab Great Britain

Second Place
Entry Name: Address Book
Creative Director: Dave King
Copywriter: Dustin Lane
Art Director: Shane Bradnick
Production Manager: Jen Cuthbert
Agency: M&C Saatchi Sydney
Agency Location: Sydney Australia
Client: Optus

Second Place
Entry Name: Baileys Welcome Pack
Creative Director: Claire Elworthy
Copywriter: Simon Gaffney
Art Director: Tim Clegg
Production Manager: Deborah Collinson
Agency: chemistry
Agency Location: Fulham UK
Client: Diageo

Third Place
Entry Name: Super Cargo Shrinker!
Creative Director: Scott Taylor
Copywriter: Andrea Drever
Art Director: Elaine Davis
Production Manager: Michelle Wolfe
Agency: RPA
Agency Location: Santa Monica, CA USA
Client: American Honda Motor Co., Inc.

Third Place
Entry Name: Surveillance
Creative Director: Steve Walpole
Copywriter: Rebecca Criam
Art Director: Plotkin
Design: Shaun Rogers
Agency: Clark McKay & Walpole
Agency Location: London UK
Client: Peugeot

Third Place
Entry Name: A is for ANZ
Creative Director: Paula Kearny
Copywriter: Lucinda Patsiner
Art Director: Peter Tuck
Production Manager: Tristan Alexander
Agency: DDB
Agency Location: Richmond Australia
Client: ANZ

Direct Mail Standard: Business Non-Profit/Under $500/M

First Place
Entry Name: It's pretty empty here on sundays!
Creative Director: Michael Koch
Copywriter: Ramon Daehne
Agency: OgilvyOne worldwide GmbH & Co.KG
Agency Location: Frankfurt am Main Germany
Client: Evangelische Oeffentlichkeitsarbeit (Evangelical Church)

Direct Mail Standard: Business/Under $500/M

First Place
Entry Name: Dirty Joke Book
Creative Director: Stu Stobbs
Art Director: Natalie Urban
Production Manager: Clinton Mitri
Agency: Proximity#ttp
Agency Location: Johannesburg, South Africa
Client: Va Va Broom Cleaning Serviices

First Place
Entry Name: Erase this letter
Creative Director: Johan Verest
Copywriter: Wim Provoost
Art Director: Elke Stegen
Production Manager: Carina Hölscher
Agency: I DO
Agency Location: Brussels Belgium
Client: Staedtler

First Place and BEST IN SHOW
Entry Name: Cyriel (84) needs a job
Creative Director: Johan Verest
Copywriter: Johan Verest
Art Director: Laurent Van Loon, Adriaan Van Looy
Production Manager: Stefaan Dufoer
Agency: I DO Agency Location: Brussels Belgium
Client: De TIJD

Second Place
Entry Name: 60% of this Pack is Rubbish
Creative Director: David Bell
Copywriter: Simon Bloomfield
Art Director: Wellison D'Assuncao
Production Manager: Fiona Byrne
Agency: MercerBell
Agency Location: Sydney Australia
Client: Fuji Xerox Australia Document Supplies Division

Direct Mail Standard: Business/Over $500/M

Third Place
Entry Name: Mailed Masterpieces Award Entry DM
Creative Director: Brett Hoskin
Copywriter: Nick McHugh
Production Managers: Angelique Sparnaay, Communication Arts
Agency: AIM Proximity
Agency Location: Wellington New Zealand
Client: New Zealand Post


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DIRECT MAIL DIMENSIONAL

Direct Mail Dimensional: Consumer Non Profit/Under $5 Each

First Place
Entry Name: Painting
Creative Director: Dave King
Copywriter: Dave King
Art Director: Gavin McLeod
Production Manager: Gavin McLeod
Agency: M&C Saatchi Sydney
Agency Location: Sydney Australia
Client: British Council of Australia

Direct Mail Dimensional: Consumer/Under $5 Each

Second Place
Entry Name: first direct FUZZY FELT
Creative Director: Rebecca Rae
Copywriter: Natasha Ali
Art Director: Emma Robinson
Production Manager: Janet Berry
Agency: Craik Jones
Agency Location: London UK
Client: first direct

Second Place
Entry Name: Ford S-MAX "20 Ways'"
Creative Director: Nigel Edginton-Vigus
Copywriter: Jon Tompkin
Art Director: Mark Dickens
Production Manager: Amanda Bye
Agency: Wunderman
Agency Location: London UK
Client: Ford

Third Place
Entry Name: Mud Pack
Creative Director: Glenn Chandler
Copywriter: Neil Harris
Art Director: Darren Martin
Production Manager: Jameson Wright
Agency: Clemenger Proximity
Agency Location: Sydney Australia
Client: Mitsubishi

Direct Mail Dimensional: Consumer/Over $5 Each

Second Place
Entry Name: Kind regards, your road
Creative Director: Stephan Beier
Copywriter: Wolf Mandl
Art Director: Peggy Lanz
Production Manager: Frank Nuehse
Agency: Wunderman Germany
Agency Location: Frankfurt Main Germany
Client: Land Rover

Second Place
Entry Name: 24: The Game
Creative Director: Peter Riley
Agency: 20:20 London
Agency Location: London UK
Client: Sony Computer Entertainment Europe

Third Place
Entry Name: Next Generation Terios
Copywriter: Mike Gwyther
Art Director: Philip Gordine
Agency: AIM Proximity
Agency Location: Wellington New Zealand
Client: Toyota New Zealand

Third Place
Entry Name: GS450h Both Sides
Creative Director: Brett Hoskin
Copywriter: Nick McHugh
Agency: AIM Proximity
Agency Location: Wellington New Zealand
Client: Lexus New Zealand

Direct Mail Dimensional: Business/Under $5 Each

Second Place
Entry Name: S.P.E.M
Creative Director: Matt Shirtcliffe
Copywriter: Chris Long
Art Director: Matt Hampton
Production Manager: Jen Egan
Agency: Aim Proximity
Agency Location: Auckland New Zealand
Client: Haunui Farm

Second Place
Entry Name: Fixed Price Contract DM
Creative Director: Stuart Hinds
Copywriter: Matthew Masters
Art Director: Lauren Glucina
Agency: Publicis Dialog
Agency Location: Auckland New Zealand
Client: Mercury Energy

Third Place
Entry Name: Invite
Creative Director: Mark Pearson
Copywriter: Stuart Richings
Art Director: Keith Wintle
Design: Erin Murray
Agency: TDA
Agency Location: Cheltenham UK

Direct Mail Dimensional: Business/Over $5 Each

Second Place
Entry Name: Book
Creative Director: Stuart Woodington
Copywriter: Gareth Lloyd
Art Director: Philip Bird
Production Manager: Paula Sweetman
Agency: Presky Maves
Agency Location: London UK
Client: First Drinks Brands

Third Place
Entry Name: Desktop Shredder
Creative Director: Erik Mathre
Copywriter: Erik Mathre
Art Director: Michelle Vesth
Production Manager: Debbie Steppig
Agency: Rodgers Townsend
Agency Location: St. Louis, MO USA
Client: SBC

Third Place
Entry Name: Best of Both Worlds
Creative Director: Tan Kien Eng
Copywriter: Valerie Chen
Art Director: Theresa Tsang
Production Manager: Ong Chee Hin
Agency: Arc Worldwide
Agency Location: Kuala Lumpur Malaysia
Client: Malaysia Airlines


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DIRECT MAIL CUSTOMER RETENTION

Direct Mail Customer Retention: Consumer

Second Place
Entry Name: 24: The Game
Creative Director: Peter Riley
Agency: 20:20 London
Agency Location: London UK
Client: Sony Computer Entertainment Europe

Third Place
Entry Name: Wallpaper
Creative Director: Martin Drust
Copywriter: Angela Gillmann
Art Directors: Karin Schmidt, Sabrina Schumacher
Agency: Tribal DDB Germany
Agency Location: Hamburg Germany
Client: Volkswagen AG

Third Place
Entry Name: Friendly Neighbors
Creative Director: Tan Kien Eng
Copywriter: Valerie Chen
Art Director: Theresa Tsang
Production Manager: Liew Kam Yong
Agency: Arc Worldwide/Leo Burnett Advertising Sdn. Bhd.
Agency Location: Kuala Lumpur Malaysia
Client: YTL Land



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OUT OF HOME

Out of Home: Consumer

Third Place
Entry Name: Sunrise Telephone Posters
Creative Director: Christian Erni
Copywriter: Ivan Madeo
Art Director: Wim Roelfs
Production Manager: Christopher Schmidt
Agency: Futurecom interactive AG
Agency Location: Zürich Switzerland
Client: Sunrise TDC Switzerland

Out of Home: Consumer Non-Profit

Third Place
Entry Name: Blood Box Ambient
Creative Director: Dave King
Copywriter: Max Landrak
Art Director: Gavin McLeod
Production Manager: Jen Cuthbert
Agency: M&C Saatchi Sydney
Agency Location: Sydney Australia
Client: Australian Red Cross Blood service

Third Place
Entry Name: My Food
Creative Director: Sanpathit Tavijaroen
Copywriter: Chanwit Nimcharoen
Art Director: Samakorn Lohachala
Production Manager: Vornvadee Angsavothai
Agency: Arc Worldwide Thailand
Agency Location: Khet Patumwan Thailand
Client: Zonta International Thailand


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COLLATERAL/ALTERNATIVE MEDIA

Collateral/Alternative Media: Consumer

Second Place
Entry Name: Special Offers in 3-D
Creative Director: Matt Shirtcliffe
Copywriter: Ben Chandler
Art Director: Patrick Murphy
Production Manager: Erika Morton
Agency: Aim Proximity
Agency Location: Auckland New Zealand
Client: Air New Zealand

Second Place
Entry Name: Body Parts
Creative Director: Matt Shirtcliffe
Copywriter: Ben Chandler
Art Director: Patrick Murphy
Design: Barry Cumming
Agency: Aim Proximity
Agency Location: Auckland New Zealand
Client: Bank Of New Zealand

Second Place
Entry Name: Dad's Pack
Creative Director: Dylan Taylor
Copywriter: Tim Wood
Art Director: Jun Harada
Production Manager: Jenny McMahon
Agency: BMF
Agency Location: Pyrmont Australia
Client: Lion Nathan

Third Place
Entry Name: Lynxjet Mostesses
Creative Director: Adam Lance
Copywriter: Howard Collinge
Art Director: Dejan Rasic
Production Manager: Darren Bailey
Agency: Lowe Hunt
Agency Location: Sydney Australia
Client: Unilever Australasia

Third Place
Entry Name: Invisible Leash
Creative Director: Tan Kien Eng
Copywriter: Valerie Chen
Art Director: Theresa Tsang
Production Manager: Liew Kam Yong
Agency: Arc Worldwide/Leo Burnett Advertising Sdn. Bhd.
Agency Location: Kuala Lumpur Malaysia
Client: PetsUnite

Collateral/Alternative Media: Consumer Non-Profit

Second Place
Entry Name: Blood Box Ambient
Creative Director: Dave King
Copywriter: Max Landrak
Art Director: Gavin McLeod
Production Manager: Jen Cuthbert
Agency: M&C Saatchi Sydney
Agency Location: Sydney Australia
Client: Australian Red Cross Blood Service



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ELECTRONIC/INTERACTIVE

Electronic/Interactive: Website/Consumer

Second Place
Entry Name: Lonely Finger website
Creative Director: Stu Stobbs
Copywriter: Este Du Plessis
Art Directors: Darren Cronje, Gloo Interactive
Agency: proximity#ttp & Net#work BBDO
Agency Location: Johannesburg South Africa
Client: 5FM

Electronic/Interactive: Website/Consumer Non-Profit

Third Place
Entry Name: I'm in "Bitunfair"
Creative Director: Arthur Parshotam
Copywriter: Arthur Parshotam
Art Directors: Aubrey Lauret, John Lloyd
Agency: Draft FCB
Agency Location: London UK
Client: Oxfam

Electronic/Interactive: Website/Business

Third Place
Entry Name: Welcome to BMF
Creative Directors: Warren Brown, Dylan Taylor
Art Directors: Luke Hawkins, Jed De Pyper
Agency: BMF
Agency Location: Pyrmont Australia
Client: BMF

Electronic/Interactive: Online Ad/Consumer

Second Place
Entry Name: TaxCut's "Deduct-a-Buck" Online Viral Marketing Game
Creative Directors: Mitchell Lunsford, Chris Lee
Copywriter: Maura Byrne
Art Director: Bill Gustat
Agency: Mullen
Agency Location: Wenham, MA USA
Client: H&R Block

Second Place
Entry Name: Athlete
Creative Director: Friedrich von Zitzewitz
Art Directors: Nadine Regling, Justin Landon
Production Manager: Julia Tschiersch
Agency: Tribal DDB Germany
Agency Location: Hamburg Germany
Client: Nike Deutschland GmbH

Second Place
Entry Name: David against Goliath
Creative Director: Friedrich von Zitzewitz
Art Directors: Gregory Jacob, Justin Landon, Nadine Regling
Agency: Tribal DDB Germany
Agency Location: Hamburg Germany
Client: Volkswagen AG

Second Place
Entry Name: Play With the Weather
Creative Directors: Enric Nel-lo, Xavi Lardín
Copywriter: Nerea Cierco
Art Director: Jaume Leis
Agency: CP Proximity
Agency Location: Spain
Client: Volkswagen

Third Place
Entry Name: Missclicked
Creative Director: Friedrich von Zitzewitz
Art Directors: Daniel Könnecke, Gregory Jacob, Justin Landon
Agency: Tribal DDB Germany
Agency Location: Hamburg Germany
Client: Hamburg-Mannheimer Versicherungs-AG

Third Place
Entry Name: Transformer
Creative Director: Michael Kutschinski
Art Directors: Thorsten Voigt, Melanie Bott
Agency: OgilvyOne worldwide GmbH & Co.KG
Agency Location: Frankfurt am Main Germany
Client: Sony Playstation

Electronic/Interactive: Email/Consumer

Second Place
Entry Name: Dove Self Esteem Email
Creative Director: Claire Elworthy
Copywriter: Simon Gaffney
Art Director: Rosie Slater
Production Manager: Deborah Collinson
Agency: chemistry
Agency Location: Fulham UK
Client: Unilever - Dove

Electronic/Interactive: Mobile/Consumer

Third Place
Entry Name: 24: The Game
Creative Director: Peter Riley
Agency: 20:20 London
Agency Location: London UK
Client: Sony Computer Entertainment Europe



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TELEVISION & RADIO

Television: Consumer/Over $250,000

Third Place
Entry Name: Burt Bacharach
Creative Director: Steve Bassett
Copywriter: Bob Meagher
Art Director: Adam Stockton
Production Manager: Holly Flaisher
Agency: The Martin Agency
Agency Location: Richmond, VA USA
Client: GEICO

Third Place
Entry Name: Where the Bloody Hell Are You?
Creative Director: Tom McFarlane
Copywriter: Ben Welsh
Art Director: Michael Andrews
Production Manager: Rod James
Agency: M&C Saatchi Sydney
Agency Location: Sydney Australia
Client: Tourism Australia



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CAMPAIGN

Single Medium Campaign: Business

First Place
Entry Name: S.P.E.M
Creative Director: Matt Shirtcliffe
Copywriter: Chris Long
Art Director: Matt Hampton
Design: Barry Cumming
Production Manager: Jen Egan
Agency: Aim Proximity
Agency Location: Auckland New Zealand
Client: Haunui Farm

Third Place
Entry Name: Leave my husband in peace, please
Creative Director: Laurent Van Loon
Copywriter: Yves Donceel
Art Director: Véronique Verheyen
Production Managers: Didier Van Ghyseghem, Nathalie Moons, Stefaan Dufoer
Agency: I DO
Agency Location: Brussels Belgium
Client: Belgian Post International

Single Medium Campaign: Consumer

Second Place
Entry Name: Testimonials
Creative Director: Steve Bassett
Copywriter: Bob Meagher
Art Director: Adam Stockton
Production Manager: Holly Flaisher
Agency: The Martin Agency
Agency Location: Richmond, VA USA
Client: GEICO

Second Place
Entry Name: The Missions of the Carrier
Creative Director: Mar Calbo
Copywriter: Eva Santos
Art Director: Claudi Cucurell, Susana Girau
Agency: CP Proximity
Agency Location: Spain
Client: Damm, S.A.

Second Place
Entry Name: Virgin Blue Online Retail - Campaign
Creative Director: Sean Cummins
Copywriter: James Procter
Art Director: Dave Lunnie
Production Manager: Glen Peterson
Agency: cummins&partners
Agency Location: St. Kilda Australia
Client: Virgin Blue

Single Medium Campaign: Consumer Non-Profit

Second Place
Entry Name: Rocky Mountain Oyster Festival - Radio
Creative Directors: Gary Scheiner, Toni Hess
Copywriters: Tim Roan, Craig Geller, Matt Bottkol
Agency: fcb
Agency Location: New York, NY USA
Client: Eagle, Idaho Volunteer Firefighter's Association

Third Place
Entry Name: Shadows
Creative Director: Dave King
Copywriter: Dustin Lane
Art Director: Shane Bradnick
Production Manager: Jen Cuthbert
Agency: M&C Saatchi Sydney
Agency Location: Sydney Australia
Client: Kids Help Line

Multimedia Campaign: Business

Third Place
Entry Name: If it's dirty, we will clean it
Creative Director: Stu Stobbs
Art Directors: Natalie Urban, Joanne Theron, Trevallyn Hall
Production Manager: Clinton Mitri
Agency: proximity#ttp
Agency Location: Johannesburg South Africa
Client: Va Va Broom Cleaning Services

Third Place
Entry Name: Derek the Cat
Copywriter: Robbie Greatrex
Art Director: Rob Mosley
Agency: Proximity
Agency Location: London UK
Client: Proximity London

Multimedia Campaign: Business Non-Profit

Second Place
Entry Name: Listen to Teddy
Creative Directors: Pavel Stanek, Ludek Kovac, Tomas Studenik
Copywriter: Martin Lochmann
Art Directors: Julie Talichova, Milada Cistinova, Petr Sec
Agency: Proximity Prague
Agency Location: Prague Czechoslovakia
Client: FOD

Multimedia Campaign: Consumer

First Place
Entry Name: Lynxjet
Creative Directors: Peter Bidenko, Adam Lance
Copywriters: Howard Collinge, Michael Canning
Art Directors: Dejan Rasic, Simone Branse, Nick Robinson, Jamie Corker
Production Managers: Darren Bailey, Jeff Edwards
Agency: Lowe Hunt
Agency Location: Sydney Australia
Client: Unilever Australasia

First Place
Entry Name: Lonely Finger
Creative Directors: Stu Stobbs, Julian Watt, Pete Case, Olivier Schildt, Peter Pahorsky
Copywriter: Este du Plessis
Art Director: Darren Cronje
Production Managers: Caroline Switala, Clinton Mitri
Agency: proximity#ttp & Net#work BBDO
Agency Location: Johannesburg South Africa
Client: 5 FM

First Place
Entry Name: Body Parts
Creative Director: Matt Shirtcliffe
Copywriter: Ben Chandler
Art Directors: Aaron Goldring, Patrick Murphy
Production Managers: Barry Cumming, Diane Evans, Jo Tacon
Agency: Aim Proximity
Agency Location: Auckland New Zealand
Client: Bank Of New Zealand

First Place
Entry Name: Keli Finder
Creative Directors: Juan Nonzioli, Alfonso Marían, Iñaki Marti, Manuela Zamora, Ícaro Obregón
Copywriter: Antonio Herrero
Art Director: Nieves Barajón
Production Manager: Itxaro Vicuña
Agency: Shackleton
Agency Location: Madrid Spain
Client: Spanish Government Youth Council

First Place
Entry Name: Stolen Glasses
Creative Director: Warren Brown
Copywriter: Richard Morgan
Art Director: Simon Langley
Production Manager: Jenny Calcott
Agency: BMF
Agency Location: Pyrmont Australia
Client: Lion Nathan

Second Place
Entry Name: Yellowball
Creative Director: Chris Cancilla
Copywriter: Dave Kuhl
Art Directors: Mike Javor, Kyle Baer, Kathleen Wienke
Production Manager: Ben Poster
Agency: Arc Worldwide
Agency Location: Chicago, IL USA
Client: Centers for Disease Control and Prevention

Second Place
Entry Name: No to Prison
Creative Directors: Antonio Pacheco, Gustavo Pino, Monica Balanzategui
Copywriters: Fran Guijarro, Juan M. Jimenez, Fede Arce
Art Directors: Mari Vazquez, Roberto Platas, Bram Comou, Javier Garrido
Production Manager: Ignacio Edjang
Agency: CP Proximity
Agency Location: Spain
Client: Negone

Second Place
Entry Name: Special Offers in 3-D
Creative Director: Matt Shirtcliffe
Copywriter: Ben Chandler
Art Directors: Patrick Murphy, Diane Evans, Aaron Goldring
Design: Lee Marrett, Paul Sanderson
Production Manager: Paul Pritchard
Agency: Aim Proximity
Agency Location: Auckland New Zealand
Client: Air New Zealand

Second Place
Entry Name: AUSTAR "Hug a Geek"
Creative Directors: Warren Brown, Dylan Taylor
Copywriter: Michael Barnfield
Art Director: Matt Batten
Production Manager: Jenny McMahon
Agency: BMF
Agency Location: Pyrmont Australia
Client: AUSTAR

Second Place
Entry Name: 24: The Game
Creative Director: Peter Riley
Copywriter: Dean Woodhouse
Art Director: Hugo Bierschenk
Agency: 20:20 London
Agency Location: London UK
Client: Sony Computer Entertainment Europe

Third Place
Entry Name: Coruba
Creative Director: Nigel Corbett
Art Director: Roger Ginsberg
Agency: WRC (WOW Rapp Collins)
Agency Location: Auckland New Zealand
Client: Lion Nathan Wines & Spirits

Multimedia Campaign: Consumer Non-Profit

First Place
Entry Name: Underwater text campaign
Creative Director: Jim Thomas
Copywriter: Jim Thomas
Art Directors: Marc Chetcuti, Ben Lewis
Production Managers: Gary Spence, Sean Keaney
Agency: Clemenger BBDO DIrect, Wellington, NZ
Agency Location: London UK
Client: Greater Wellington Regional Council

First Place
Entry Name: 1 in 4
Creative Director: Rebecca Rae
Copywriter: Rebecca Rae
Art Director: Olu Falola
Production Manager: Caitlin Murtagh
Agency: Craik Jones
Agency Location: London UK
Client: Refuge

First Place
Entry Name: Poms Will Whinge Campaign
Creative Directors: Ben Welsh, Dave King
Copywriters: Dave King, Dave Lucas, Oliver Devaris
Art Directors: Graham Johnson, Gavin McLeod, Sandy Rudd
Production Manager: Ros Payne
Agency: M&C Saatchi Sydney
Agency Location: Sydney Australia
Client: British Council of Australia

Second Place
Entry Name: Rewrite the Future
Copywriter: Reuben Turner
Art Director: Sarah Morris
Agency: Proximity London
Agency Location: London UK
Client: Save the Children

Third Place
Entry Name: Innovations Integrated Campaign
Creative Director: Ben Welsh
Copywriter: Dave Shirlaw
Art Director: Michael Jones
Production Managers: Di Williams, Jen Cuthbert, Amanda Collins
Agency: M&C Saatchi Sydney
Agency Location: Sydney Australia
Client: Australian Cancer Research Foundation

Third Place
Entry Name: Aucklanders for Aucklanders
Creative Director: Nick Worthington
Copywriter: Nigel Clark
Art Director: Leighton Dyer
Agency: Publicis Dialog
Agency Location: Auckland New Zealand
Client: The Auckland City Mission

Third Place
Entry Name: I'm in
Creative Director: Arthur Parshotam Copywriter: Drew Forsyth
Art Director: Aubrey Lauret
Agency: Draft FCB
Agency Location: London UK
Client: Oxfam



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OTHER NON-PROFIT

Other Non-Profit

Second Place
Entry Name: Long Walks
Copywriter: Derrin Stent
Art Director: Nicola Rogers
Agency: Proximity
Agency Location: London UK
Client: Save the Children

Second Place
Entry Name: Carbon
Creative Director: Tan Kien Eng
Copywriter: Valerie Chen
Art Director: Theresa Tsang
Production Manager: Liew Kam Yong
Agency: Arc Worldwide/Leo Burnett Advertising Sdn. Bhd.
Agency Location: Kuala Lumpur Malaysia
Client: Women's Aid Organisation (WAO)

Third Place
Entry Name: Abbreviated Oliver Twist
Creative Director: Stu Stobbs
Art Director: Natalie Urban
Production Manager: Clinton Mitri
Agency: proximity#ttp
Agency Location: Johannesburg South Africa
Client: Sandton Library