Winners XXVIII
Winners of the XXVIII John Caples International Awards
Scroll down to see the winners from last years' Caples. Each entry name links to a close up image of the entry.
Best in Show
Entry Name: Navy Page-turner
Agency: Saatchi & Saatchi Singapore
Agency Location: Singapore
Client: Republic of Singapore Navy
Courageous Client
Entry Name: Lost Souls Web Ring
Agency: Draft London
Agency Location: London UK
Client: InBev UK
Andi Emerson Award
Alan Rosenspan, President Alan Rosenspan & Associates
Boston, MA USA
Irving Wunderman Award
Matt Shirtcliffe, CD AIM Proximity
Auckland, New Zealand
PRINT | DM STANDARD | DM DIMENSIONAL | DM RETENTION
OUT OF HOME | COLLATERAL/ALTERNATIVE MEDIA
ELECTRONIC/INTERACTIVE | TV & RADIO | CAMPAIGN
Print Ad: Consumer
Third Place
Entry Name: April Fools
Creative Director: Guy Bolton
Copywriter: Vicky Burrough
Art Director: Mark Roper
Production Manager: Jacqui Holguin
Agency: Arc Worldwide, Sydney
Agency Location: Sydney Australia
Client: Virgin Money
Print Catalog: Consumer
Third Place
Entry Name: Hole in Your Collection
Creative Directors: Duncan Gray, Derrin Stent
Copywriter: Caroline Appleby
Art Director: Dave Farley
Agency: Proximity London
Agency Location: London UK
Client: Royal Mail
Direct Mail Standard: Consumer/Under $400/M
First Place
Entry Name: DSG - "Changing gear without interruption"
Creative Director: Martin Drust
Copywriter: Martin Drust
Art Director: Till Heumann
Agency: Tribal DDB GmbH
Agency Location: Hamburg Germany
Client: Volkswagen AG
First Place
Entry Name: I Reserve the Right
Creative Director: Rory Sutherland
Copywriter: Emma DeLa Fosse
Art Director: Charlie Wilson
Production Manager: Bryan Nicholas
Agency: OgilvyOne Worldwide
Agency Location: London UK
Client: Mothercare
First Place
Entry Name: White Mailing
Creative Director: Borja Orozco
Copywriter: Mariano Chica
Art Director: Paül Paixa
Agency: Mr. John Sample
Agency Location: Barcelona Spain
Client: Grandvalira Ski Resort
First Place
Entry Name: Win back campaign
Creative Director: Nigel Clifton
Production Manager: Peter Clarke
Agency: EHS brann
Agency Location: London UK
Client: Tesco
First Place
Entry Name: Xray
Creative Director: Mike Schalit
Copywriter: Michele Pithey
Art Director: Angie Batis
Production Manager: Clinton Mitri
Agency: Network BBDO SA
Agency Location: Johannesburg South Africa
Client: Virgin Atlantic
Second Place
Entry Name: Takes an Army
Creative Director: Bruce Williams
Copywriter: Bruce Williams
Art Director: James Liddell
Production Manager: Dave Smith
Agency: Clemenger Proximity
Agency Location: Melbourne Australia
Client: Collingwood Football Club
Second Place
Entry Name: In the blink of an eye
Creative Director: João Geada
Copywriter: Andre Vasconcelos
Art Director: Paula Antunes
Production Manager: Miguel Figueiredo
Agency: proximity portugal
Agency Location: Lisbon Portugal
Client: Optimus Mobile Telecommunications
Second Place
Entry Name: Russian envelopes
Creative Director: Stu Hinds
Copywriter: John Atchison-Darby
Art Director: Steve Goldie
Production Manager: Sharyn Howard
Agency: Publicis Dialog
Agency Location: Auckland New Zealand
Client: Mercury Energy
Second Place
Entry Name: Gap Referral Generation
Creative Director: Will Lavender
Copywriter: Elizabeth Kain
Art Director: Robyn Matthews
Production Manager: Lee Butler
Agency: Lavendero
Agency Location: Sydney Australia
Client: Westpac
Second Place
Entry Name: Try a car wash that's kinder to your car + the environment
Creative Director: Jim Thomas
Copywriter: Jim Thomas
Art Director: Marc Chetcuti
Production Manager: Gary Spence
Agency: Clemenger BBDO Direct
Agency Location: Wellington New Zealand
Client: BP
Second Place
Entry Name: Illusions
Creative Directors: Andy Hepburn, Paul l'Aquaniello
Copywriters: Andy Hepburn, Clementine Cunningham
Art Directors: Paul l'Aquaniello, Alexis Down
Agency: Proximity London
Agency Location: London UK
Client: Volkswagen
Third Place
Entry Name: GIVE ME FIVE - GET 100
Creative Director: Joerg Schorn
Copywriter: Robert Kuchar
Art Director: Rainer Obkircher
Production Manager: Herbert Weber
Agency: PKP Proximity Austria
Agency Location: Vienna Austria
Client: EASYBANK AG
Third Place
Entry Name: Smaller
Creative Director: Aaron Martin
Copywriter: Gary Brooks
Art Director: Garry Munns
Production Manager: Tenacia Horlock
Agency: Arc Worldwide London
Agency Location: London UK
Client: Fiat UK
Third Place
Entry Name: Secret Note
Creative Director: Tan Kien Eng
Copywriter: Benjamin Woo
Art Director: Leong Sook Leng
Production Manager: Adeline Chew
Agency: Arc Worldwide Malaysia
Agency Location: Kuala Lumpur Malaysia
Client: Malaysia Airlines
Third Place
Entry Name: Wanadoo Paper Plane
Copywriter: Debbie Leighton
Art Director: Jacob Kirk
Agency: WWAV Rapp Collins London
Agency Location: London UK
Client: Wanadoo
Third Place
Entry Name: HELP US DISCOVER THE LOOK IN HER EYES
Creative Director: Jordi Vilella
Copywriter: Daniela Camino
Art Director: Albert Cid
Production Manager: Oscar del Amo
Agency: Wunderman
Agency Location: Barcelona Spain
Client: General Optica
Third Place
Entry Name: Empty Envelope
Creative Director: Mark Horn
Copywriter: Michael DeRosa
Art Director: Brian Williams
Agency: Wunderman NY
Agency Location: New York, NY USA
Client: Citibank
Third Place
Entry Name: Wanadoo Tattoo Pack
Creative Director: Barney Cockerell
Copywriter: Debbie Leighton
Art Director: Jake Kirk
Agency: WWAV Rapp Collins London
Agency Location: London UK
Client: Wanadoo
Direct Mail Standard: Consumer Non-Profit/Under $400/M
Second Place
Entry Name: Try a car wash that's kinder to your car + the environment
Creative Director: Jim Thomas
Copywriter: Jim Thomas
Art Director: Marc Chetcuti
Production Manager: Gary Spence
Agency: Clemenger BBDO Direct
Agency Location: Wellington New Zealand
Client: Greater Wellington Regional Council
Second Place
Entry Name: Ultrasound
Creative Director: Aaron Martin
Copywriter: Simon Haynes
Art Director: Ian Mitchell
Production Manager: Tenacia Horlock
Agency: Arc Worldwide London
Agency Location: London UK
Client: Great Ormond Street Hospital Children's Charity
Second Place
Entry Name: Water Wisely This Summer
Creative Director: Jim Thomas
Copywriter: Jim Thomas
Art Director: Marc Chetcuti
Production Manager: Gary Spence
Agency: Clemenger BBDO Direct
Agency Location: Wellington New Zealand
Client: Greater Wellington Regional Council
Third Place
Entry Name: Balloon Dog
Creative Director: Dave King
Copywriter: Dave King
Art Director: Gavin McLeod
Production Manager: Fiona Rooney
Agency: M&C Saatchi
Agency Location: Sydney Australia
Client: Sydney Dogs Home
Third Place
Entry Name: True Survivors
Creative Director: Domenic Spinosa
Copywriter: Richard Murdock
Art Director: Donna Marino
Production Manager: Keith Flannigan
Agency: Epsilon
Agency Location: Wakefield, MA USA
Client: M.D. Anderson Cancer Center
Direct Mail Standard: Consumer/Over $400/M
Second Place
Entry Name: Virgin Trains Expense Form mailing
Creative Director: Rebecca Rae
Copywriter: Mandy Wiemers
Art Director: Nicola Rogers
Production Manager: John Hemmings
Agency: Craik Jones Watson Mitchell Voelkel Ltd
Agency Location: London UK
Client: Virgin Trains
Second Place
Entry Name: PITY TO WASTE IT
Creative Director: Dave Mullen
Copywriter: Rebecca Wood
Production Manager: Tara Rushbrook
Agency: Story
Agency Location: Edinburgh Scotland
Client: The Glenmorangie Company
Second Place
Entry Name: Post-it Notes mailing
Creative Director: David Brown
Copywriter: Rob Kavanagh
Art Director: Anthony Cliff
Production Manager: Neeta Agheda
Agency: Craik Jones Watson Mitchell Voelkel Ltd
Agency Location: London UK
Client: Diageo
Third Place
Entry Name: The Perfect Match
Creative Director: Peter Riley
Copywriter: Dean Woodhouse
Art Director: Hugo Bierschenk
Production Manager: Simon James
Agency: 20:20 London
Agency Location: London UK
Direct Mail Standard: Business/Under $500/M
First Place
Entry Name: Paperclips
Creative Director: Simon Darwell-Taylor
Copywriter: Gary Brooks
Art Director: Phil Lord
Production Manager: Jo Alexander
Agency: Arc Worldwide London
Agency Location: London UK
Client: Alfa Romeo UK
Second Place
Entry Name: One size doesn't fit all
Creative Director: Arthur Parshotam
Copywriter: John Taylor
Art Director: Darran Fry
Production Manager: Mark Page
Agency: Draft London
Agency Location: London UK
Second Place
Entry Name: Soundcard
Creative Director: Colin Nimick
Copywriter: Colin Nimick
Art Director: Paul Hargreaves
Production Manager: Susanne Normann
Agency: OgilvyOne worldwide
Agency Location: London UK
Client: IBM
Third Place
Entry Name: San Fran
Creative Director: Matt Shirtcliffe
Copywriter: Matt Shirtcliffe
Art Director: Pat Murphy
Production Manager: Lynda Keys
Agency: AIM Proximity Limited
Agency Location: Auckland New Zealand
Client: Air New Zealand
Third Place
Entry Name: Lamy - To the point
Creative Director: Dieter Denk
Copywriter: Sonja Karl
Art Director: Cornelia Moeser
Production Manager: Alexandra Kreissl
Agency: OgilvyOne worldwide GmbH & Co.KG
Agency Location: Frankfurt Germany
Client: C. Josef Lamy GmbH
Third Place
Entry Name: Bahn "More Space"
Creative Director: James Langton
Copywriter: Ursula Franke
Art Director: Bettina Josting
Production Manager: Elizabeth Baumann
Agency: OgilvyOne worldwide GmbH & Co.KG
Agency Location: Frankfurt Germany
Client: Deutsche Bahn AG
Third Place
Entry Name: Pleats Media Kit
Creative Director: Erik Mathre
Copywriter: Bill Eckloff
Art Director: Kris Wright
Production Manager: Cheryl Sparks
Agency: Rodgers Townsend
Agency Location: St. Louis, MO USA
Client: Pleats Dry Cleaning
Direct Mail Standard: Business/Over $500/M
Second Place
Entry Name: Postbank: Time Travel
Creative Director: Christine Blum-Heuser
Copywriter: Udo Eberhardt
Art Director: Dajana Reichel
Agency: OgilvyOne worldwide GmbH & Co.KG
Agency Location: Frankfurt Germany
Client: Deutsche Postbank AG
Third Place
Entry Name: Verge
Creative Director: Hiroshi Kawamura
Copywriter: Maki Enomoto
Art Director: Masaaki Sai
Production Manager: Yoshihito Sato
Agency: OgilvyOne Japan
Agency Location: Tokyo Japan
Client: OgilvyOne
Third Place
Entry Name: Stereotypes, Conventions & Cliches
Creative Director: Lucian Camp
Copywriter: Lucian Camp
Art Director: Graham Barker
Agency: cchm:ping
Agency Location: London UK
Client: cchm:ping
Entry Name: what if
Creative Director: Ian Spehr
Copywriter: Henning Mayer
Agency: OgilvyOne worldwide Stuttgart GmbH
Agency Location: Stuttgart Germany
Client: IBM Germany
Direct Mail Dimensional: Consumer/Under $5 Each
Second Place
Entry Name: Band-Aid
Creative Director: Bruce Watt
Copywriter: Robert Tsao
Art Director: Din Sumedi
Production Manager: Sammy Leong
Agency: Saatchi & Saatchi Singapore
Agency Location: Singapore
Client: Hewlett Packard
Second Place
Entry Name: Fish
Creative Director: Tan Kien Eng
Copywriter: Valerie Chan
Art Director: Theresa Tsang
Production Manager: Koh Kiam Seng
Agency: OgilvyOne Worldwide Malaysia
Agency Location: Kuala Lumpur Malaysia
Client: Du Pont Malaysia Sdn Bhd
Third Place
Entry Name: Happy Birthday Mailing
Creative Director: Christoph Mayer
Copywriter: Susanne Schott
Art Director: Katja Becker
Production Manager: Antje Glaab
Agency: RMG Connect GmbH
Agency Location: Frankfurt Germany
Client: smart GmbH
Third Place
Entry Name: More space needed for shopping
Creative Director: Jorge Dominguez
Copywriter: Carlos Holcombe
Art Director: Victor Cervantes
Production Manager: Liliana Juarez
Agency: OgilvyOne Mexico
Agency Location: Mexico City Mexico
Client: American Express
Third Place
Entry Name: Voodoo Doll
Creative Director: Sean Sim
Copywriter: Pauline Feliciano
Art Director: Rea Lam
Production Manager: Woo Oi Leng
Agency: Draft Malaysia
Agency Location: Petaling Jaya Malaysia
Client: Alchemist Pharmacy
Direct Mail Dimensional: Consumer Non Profit/Under $5 Each
First Place and BEST IN SHOW
Entry Name: Navy Page-turner
Creative Director: Graham Kelly
Copywriter: Justine Lee
Art Directors: Jae Soh, Robin Tan
Agency: Saatchi & Saatchi Singapore
Agency Location: Singapore
Client: Republic of Singapore Navy
Direct Mail Dimensional: Consumer/Over $5 Each
First Place
Entry Name: first direct Socks
Creative Director: Rebecca Rae
Copywriter: Rebecca Rae
Art Director: Olu Falola
Production Manager: Marni Brownlees
Agency: Craik Jones Watson Mitchell Voelkel Ltd
Agency Location: London UK
Client: first direct
Second Place
Entry Name: Ambassador
Creative Director: Dave King
Copywriter: Brad Waggoner
Art Director: Michael Jones
Production Manager: Cate McNeil
Agency: M&C Saatchi
Agency Location: Sydney Australia
Client: Optus/Qantas
Third Place
Entry Name: SPEECH
Creative Director: Marcio Salem
Copywriter: Marcio Salem
Art Director: Flavio Takahashi
Production Manager: Eliana Barros
Agency: SALEM
Agency Location: São Paulo Brazil
Client: Comunique - SE
Third Place
Entry Name: A NEW BOILER NOW
Creative Director: Alfonso Marián
Copywriter: Sebastián Cangiano
Art Director: Ismael Medina
Production Manager: Itxaro Vicuña
Agency: Shackleton Direct
Agency Location: Madrid Spain
Client: CEPSA Heating
Third Place
Entry Name: A Way of a leader
Creative Director: Eyal Bendler
Copywriter: Yossi Cohen
Art Director: Tal Shani
Production Manager: Anat Attias
Agency: Proximity Worldwide, Data Pro Proximity
Agency Location: Tel Aviv Israel
Client: Volvo Cars
Direct Mail Dimensional: Business/Under $5 Each
Third Place
Entry Name: Cheque's in the Mail
Creative Director: Matt Shirtcliffe
Copywriter: Matt Shirtcliffe
Art Director: Kate Snushall
Production Manager: Jo Tacon
Agency: AIM Proximity Limited
Agency Location: Auckland New Zealand
Client: Bank of New Zealand
Third Place
Entry Name: Milk Carton
Creative Director: Brett Hoskin
Copywriter: Paula Jarvis
Art Director: Jason Hall
Production Manager: Angelique Spaarnay
Agency: Aim Proximity
Agency Location: Wellington New Zealand
Client: Telecom New Zealand
Direct Mail Dimensional: Business Non-Profit/Under $5 Each
Third Place
Entry Name: OroVerde: Paint a picture
Creative Director: Christine Blum-Heuser
Copywriter: Ursula Franke
Art Director: Regina Placzek
Agency: OgilvyOne worldwide GmbH & Co.KG
Agency Location: Frankfurt Germany
Client: OroVerde
Direct Mail Dimensional: Business/Over $5 Each
First Place
Entry Name: MUSEUM
Creative Director: Marcio Salem
Copywriter: Marcio Salem
Art Director: Flavio Takahashi
Production Manager: Eliana Barros
Agency: SALEM
Agency Location: São Paulo Brazil
Client: Comunique - SE
Second Place
Entry Name: Save your king. Save Christmas
Creative Director: Mar Calbo
Copywriters: Eva Santos, Hugo Olivera
Art Directors: Carolina Curbelo, Jan Ehrenreich
Production Manager: Iban Fernández
Agency: CP Comunicacion Proximity/CP Interactive
Agency Location: Madrid Spain
Client: CP Comunicacion Proximity/CP Interactive
Second Place
Entry Name: The Replicant
Creative Director: Jonathan Lipworth
Art Director: Nicole McInnes
Production Manager: Stuart Keith
Agency: Ogilvy & Mather Asia Pacific
Agency Location: Sydney Australia
Client: IBM Australia
Second Place
Entry Name: PopUp storage
Creative Director: Jonathan Lipworth
Copywriter: Jonathan Lipworth
Art Director: Nicole McInnes
Production Manager: Max Baron
Agency: Ogilvy & Mather Asia Pacific
Agency Location: Sydney Australia
Client: IBM Australia
Second Place
Entry Name: PROOF OF EFFICIENCY
Creative Director: Oscar Rojo
Copywriter: Alfonso Carrizo
Art Director: Marcos Lozano
Production Manager: Cristina Santano
Agency: FCB INTEGRATED MADRID
Agency Location: Madrid Spain
Client: FCB/TAPSA Advertising Agency
Second Place
Entry Name: Invitation with "Edge"
Creative Director: Bruce Hamilton
Copywriter: Peter Biggs
Art Director: Dianne Fuller
Production Manager: Carne Godfrey
Agency: Clemenger Design
Agency Location: Wellington New Zealand
Client: Clemenger BBDO
Second Place
Entry Name: This cup is not my cup!!!
Creative Directors: Antonio Pacheco, Alvaro Gonzalez, David Lee
Copywriter: Pablo de Castro
Art Director: Oscar Moreno
Agency: CP Comunicacion Proximity
Agency Location: Madrid Spain
Client: Nokia Enterprise Solutions
Second Place
Entry Name: THE INTRIGUING MISSION OF CARTONATOR. PROTECT PLANET EARTH.
Creative Director: Javier Arcos
Copywriter: David Pinel
Art Director: Angel Morales
Production Manager: Yolanda Martin
Agency: OgilvyOne Worldwide
Agency Location: Madrid Spain
Client: AFCO
Second Place
Entry Name: Bootscraper
Creative Director: Wayne Pick
Copywriter: Abo Abramowitz
Art Director: Wayne Pick
Production Manager: Michelle Hong
Agency: TEQUILA Auckland
Agency Location: Auckland New Zealand
Client: ASB Bank, New Zealand
Third Place
Entry Name: RECIPE
Creative Director: Marcio Salem
Copywriter: Marcio Salem
Art Director: Flavio Takahashi
Production Manager: Eliana Barros
Agency: SALEM
Agency Location: São Paulo Brazil
Client: Mastercard
Third Place
Entry Name: Back to School
Creative Director: Cordell Burke
Copywriter: Mark Davies
Art Director: Rod Broomfield
Production Manager: Philip Melaney
Agency: OgilvyOne worldwide
Agency Location: London UK
Client: Cisco Systems
Third Place
Entry Name: Sitting Leather
Creative Director: Rene Eugster
Copywriter: Patrick Lindner
Art Director: Dominique Rutishauser
Production Manager: Michelle Federer
Agency: Agentur am Flughafen
Agency Location: Altenrhein Switzerland
Client: Rueegg-Naegeli AG
Third Place
Entry Name: Persil Powerperls
Creative Director: João Geada
Copywriter: Carla Guedes
Art Director: Ana Valente
Production Manager: Miguel Figueiredo
Agency: proximity portugal
Agency Location: Lisbon Portugal
Client: Henkel
Third Place
Entry Name: ICE BLOCK
Creative Director: Marcio Salem
Copywriter: Marcio Salem
Art Director: Flavio takahashi
Production Manager: Eliana Barros
Agency: SALEM
Agency Location: São Paulo Brazil
Client: CPM / IBM
DIRECT MAIL CUSTOMER RETENTION
Customer Retention: Consumer
First Place
Entry Name: CSI:NY - carbon-copy killer
Creative Director: Peter Riley
Copywriter: Dean Woodhouse
Art Director: Hugo Bierschenk
Production Manager: Simon James
Agency: 20:20 London
Agency Location: London UK
Client: Channel Five Broadcasting (FIVE)
Second Place
Entry Name: Bistro at your place
Creative Director: Wayne Pick
Copywriter: Kim Pick
Art Director: Wayne Pick
Production Manager: Sheriden Derby
Agency: TEQUILA Auckland
Agency Location: Auckland New Zealand
Client: Jones Publishing
Second Place
Entry Name: LOONY BIN
Creative Director: Julian Watt
Copywriter: Stu Stobbs
Art Director: Trevallyn Hall
Production Manager: Clinton Mitri
Agency: Network BBDO SA
Agency Location: Johannesburg South Africa
Client: Virgin Atlantic
Third Place
Entry Name: Towrope
Creative Director: Wayne Pick
Copywriter: Abo Abramowitz
Art Director: Wayne Pick
Production Manager: Mark Paisey
Agency: TEQUILA Auckland
Agency Location: Auckland New Zealand
Client: Nissan New Zealand
Third Place
Entry Name: HON-Circle Mailing
Creative Director: Cornel Frey
Copywriter: Jette Keppler
Art Director: Frank Mauel
Production Manager: Rico Genheimer
Agency: Wunderman Germany
Agency Location: Frankfurt Germany
Client: Deutsche Lufthansa AG, Miles & More
Customer Retention: Business
Second Place
Entry Name: Genesis Energy 'Ink'
Creative Director: Chris Hunter
Copywriter: Jane Langley
Art Director: Leisa Wall
Production Manager: Trish Drinkwater
Agency: Draft NZ
Agency Location: Newton New Zealand
Client: Genesis Energy
Third Place
Entry Name: Creative Landmarks
Creative Director: Caitlin Ryan
Copywriter: Anna Nichols
Art Directors: Laura Orton, Ian Hands
Agency: Proximity London
Agency Location: London UK
Client: Proximity London
Out of Home: Consumer
First Place
Entry Name: Roll-over Santa
Creative Director: Tan Kien Eng
Copywriter: Valerie Chen
Art Director: Theresa Tsang
Production Manager: Ong Chee Hin
Agency: Arc Worldwide Malaysia
Agency Location: Kuala Lumpur Malaysia
Client: Sunway Lagoon Resort Hotel
Collateral/Alternative Media: Consumer
Third Place
Entry Name: Sleep softly during the rock concert
Creative Director: Laurent Van Loon
Copywriter: Wim Provoost
Art Director: Nancy Vanoppen
Production Manager: Marja Donkers
Agency: I DO
Agency Location: Brussels Belgium
Client: Beka
Electronic/Interactive: Website/Consumer
Second Place
Entry Name: RPS027 (Rock Paper Scissors)
Creative Director: Lee Parkinson
Copywriter: Nigel Hammersley
Art Director: Andrew Hawley
Production Manager: Run The Red
Agency: TOUCH/CAST
Agency Location: Wellington New Zealand
Client: Telecom Mobile
Second Place
Entry Name: Flash Hunk
Creative Director: Simon Darwell-Taylor
Copywriter: Shehan Karunatilaka
Art Director: Christof Ulbrich
Production Manager: Jerry D'Arts
Agency: Arc Worldwide London
Agency Location: London UK
Client: Procter & Gamble
Second Place
Entry Name: Time off
Creative Director: Mike Schalit
Copywriter: Michele Pithey
Art Director: Angie Batis
Production Manager: Clinton Mitri
Agency: Network BBDO SA
Agency Location: Johannesburg South Africa
Client: Virgin Atlantic
Third Place
Entry Name: husbandsforsale.com
Creative Director: Laurent Nuyen
Copywriter: Guillaume Boulay
Art Director: Winnie Dujeu-Loh
Agency: Euro RSCG 4D
Agency Location: Suresnes Cedex France
Client: CANAL+
Third Place
Entry Name: Levi's Scarred
Creative Director: Peter Moss
Copywriter: John Scott
Art Director: Robert Davies
Production Manager: Shawn Loo
Agency: OgilvyOne Worldwide, Singapore
Agency Location: Singapore
Client: Levi Strauss Asia Pacific Division Pte Ltd
Electronic/Interactive: Online Ad/Consumer
Third Place
Entry Name: NEXTEL "Garage"
Creative Director: Richard Fisher
Copywriter: Chris Ferguson
Art Directors: Lee Margolis, Tryonne Schaffer
Production Manager: Craig Batzofin
Agency: TEQUILA\
Agency Location: New York, NY USA
Client: Nextel
Electronic/Interactive: Online Ad/Consumer Non-Profit
First Place
Entry Name: Hope
Creative Directors: Marco Antonio Almeida, Adriana Curry
Copywriter: Moacyr Netto
Art Directors: Cassiano Saldanha, Felipe Mahalem
Agency: OgilvyOne Brasil
Agency Location: São Paulo Brazil
Client: Graacc
Electronic/Interactive: Online Ad/Business
First Place
Entry Name: Foot
Creative Director: Marco Antonio Almeida
Copywriter: Miguel Genovese
Art Directors: Marcio Holanda, Pedro Gravena
Agency: Ogilvy Interactive
Agency Location: São Paulo Brazil
Client: Fiat Retailers
First Place
Entry Name: Musical Chairs
Creative Director: Jesus Rasines
Copywriter: Mari Carmen Blanco
Art Director: Jose Maria Garcia
Production Manager: Javier Sanchez
Agency: OgilvyOne Worldwide
Agency Location: Madrid Spain
Client: Telefónica de España
Second Place
Entry Name: Dentist
Creative Director: Jesus Rasines
Copywriter: Debora Martin
Art Director: Ramiro Alda
Production Manager: Enrique Gonzalo
Agency: OgilvyOne Worldwide
Agency Location: Madrid Spain
Client: Telefonica de España
Electronic/Interactive: Email/Consumer
Third Place
Entry Name: CSI:NY - carbon-copy killer
Creative Director: Peter Riley
Copywriter: Dean Woodhouse
Art Director: Hugo Bierschenk
Production Manager: Simon James
Agency: 20:20 London
Agency Location: London UK
Client: Channel Five Broadcasting (FIVE)
Electronic/Interactive: Email/Consumer/Customer Retention
First Place
Entry Name: Dull Stuff
Creative Director: Dylan Taylor
Copywriter: Dylan Taylor
Art Director: Jun Harada
Production Manager: Kerry Lennon
Agency: bmf
Agency Location: Sydney Australia
Client: Lion Nathan
Second Place
Entry Name: DESTINATION CHRISTMAS
Creative Director: Oscar Rojo
Copywriter: Elena Nieto
Art Director: Javier Perez
Production Manager: Belen Morales
Agency: FCB INTEGRATED MADRID
Agency Location: Madrid Spain
Client: Iberia Líneas Aereas de España
Third Place
Entry Name: A Tale of Goodness
Creative Director: David Hackett
Copywriter: Sam Dunne
Art Director: Chris Formisano
Agency: EuroRSCG 4D
Agency Location: New York, NY USA
Client: Diageo - Guinness Draught
Television Under $250,000: Consumer
Third Place
Entry Name: Suiting Up
Creative Director: Amy Hunt
Copywriter: Amy Hunt
Art Director: Amy Watt
Production Manager: Daryl Warner
Agency: Mullen
Agency Location: Wenham, MA USA
Client: Lending Tree
Television Under $250,000: Consumer Non-Profit
First Place
Entry Name: Light in the Darkness
Creative Directors: Sarah Morris, Reuben Turner
Copywriter: Reuben Turner
Art Director: Sarah Morris
Agency: Proximity London
Agency Location: London UK
Client: Royal National Lifeboat Institution
Television Over $250,000: Consumer
Second Place
Entry Name: GEICO Insult TV
Creative Director: Steve Bassett
Copywriter: Joe Lawson
Art Director: Noel Ritter
Production Manager: Brad Powell
Agency: The Martin Agency
Agency Location: Richmond, VA USA
Client: GEICO
Second Place
Entry Name: GEICO Tiny House TV
Creative Director: Steve Bassett
Copywriter: Joe Lawson
Art Director: Noel Ritter
Production Manager: Brad Powell
Agency: The Martin Agency
Agency Location: Richmond, VA USA
Client: GEICO
Third Place
Entry Name: GEICO Speed Racer TV Single
Creative Director: Steve Bassett
Copywriter: Bob Meagher
Art Director: Cody Spinadel
Production Manager: Kerry Ayers
Agency: The Martin Agency
Agency Location: Richmond, VA USA
Client: GEICO
Third Place
Entry Name: GEICO Apology TV
Creative Director: Steve Bassett
Copywriter: Joe Lawson
Art Director: Noel Ritter
Production Manager: Brad Powell
Agency: The Martin Agency
Agency Location: Richmond, VA USA
Client: GEICO
Single Medium Campaign: Consumer
First Place
Entry Name: New Audi A4 Avant. I am on sale.
Copywriters: Carles Alcón, Victor Fortunado
Art Director: Gerard Thomas
Production Manager: Lluis Fortuny
Agency: CP Comunicacion Proximity
Agency Location: Madrid Spain
Client: Volkswagen Audi Spain
Second Place
Entry Name: Lost Souls
Creative Director: Arthur Parshotam
Copywriter: Scott Andrews
Art Director: Leigh Gilbert
Production Manager: Jeremy Brook
Agency: Draft London
Agency Location: London UK
Client: InBev UK
Second Place
Entry Name: Gordon's Relationship Marketing Programme
Creative Director: Rebecca Rae
Copywriter: Rob Kavanagh
Art Directors: Leigh Roberts, Anthony Cliff
Agency: Craik Jones Watson Mitchell Voelkel Ltd
Agency Location: London UK
Client: Diageo
Third Place
Entry Name: My M&M'S 2004 Holiday Launch
Creative Director: Joe Gallo
Copywriters: Joseph Popa, Michael Hush
Art Directors: David Riske, Brian Schwartz
Production Manager: Cheryl Eisa
Agency: Draft
Agency Location: Chicago USA
Client: Masterfoods USA
Third Place
Entry Name: Poster, Talking Stuff
Creative Director: Randy Belcher
Copywriter: Todd Stone
Art Director: Bob Veasey
Production Manager: Michelle Conner
Agency: Doner
Agency Location: Southfield, MI USA
Client: Public Storage
Third Place
Entry Name: Tu mundo Nestle (Your Nestle world)
Creative Director: Jorge Dominguez
Copywriter: Alma Jordan
Art Directors: Alberto Flores, Carolina Roman
Production Manager: Aida Arvide
Agency: OgilvyOne Mexico
Agency Location: Mexico City Mexico
Client: Nestle
Third Place
Entry Name: Guinness Hero
Creative Director: Selina Ang
Copywriter: Poon See Hian
Art Director: Nicki Wong
Production Manager: Koh Kiam Seng
Agency: OgilvyOne Worldwide Malaysia
Agency Location: Kuala Lumpur Malaysia
Client: Guinness Anchor Marketing Sdn Bhd
Single Medium Campaign: Consumer Non-Profit
Second Place
Entry Name: Cats
Creative Director: Dave King
Copywriter: Dave King
Art Director: Gavin McLeod
Production Manager: Fiona Rooney
Agency: M&C Saatchi
Agency Location: Sydney Australia
Client: Sydney Dogs Home
Single Medium Campaign: Business
First Place
Entry Name: Celia Perez's Album
Creative Director: Mar Calbo
Copywriter: Dan Peisajovich
Art Director: Salut Forrellat
Production Manager: Ana Gomez
Agency: CP Comunicacion Proximity
Agency Location: Madrid Spain
Client: CP Comunicacion Proximity
Third Place
Entry Name: Textual harassment
Creative Director: Michel DUVAL
Copywriter: Pierre BURTEL
Art Director: Valerie BROUX
Agency: proximity BBDO
Agency Location: Boulogne France
Client: SONY
Multimedia Campaign: Consumer
First Place and COURAGEOUS CLIENT
Entry Name: Lost Souls
Creative Director: Arthur Parshotam
Copywriter: Scott Andrews
Art Director: Leigh Gilbert
Production Manager: Jeremy Brook
Agency: Draft London
Agency Location: London UK
Client: InBev UK
First Place
Entry Name: Give yourself a break
Creative Directors: Mike Schalit, John Davenport, Philip Ireland
Copywriter: Michele Pithey
Art Director: Angie Batis
Production Manager: Clintin Mitri
Agency: Network BBDO SA
Agency Location: Johannesburg South Africa
Client: Virgin Atlantic
Second Place
Entry Name: RPS027 (Rock Paper Scissors)
Creative Directors: Lee Parkinson, Nigel Keats, Rod Schofield
Copywriter: Tim Benton
Art Director: Andrew Hawley
Production Managers: Nigel Hammersley, Run The Red
Agency: TOUCH/CAST
Agency Location: Wellington New Zealand
Client: Telecom Mobile
Second Place
Entry Name: MINI Movies
Creative Director: Matt Shirtcliffe
Copywriters: Michael Goldthorpe, Ben Chandler, Matt Shirtcliffe
Art Directors: Matt Hampton, Patrick Murphy, Kate Snushall
Production Manager: Jo Tacon
Agency: AIM Proximity Limited
Agency Location: Auckland New Zealand
Client: MINI New Zealand
Second Place
Entry Name: Paperclips
Creative Director: Simon Darwell-Taylor
Copywriter: Gary Brooks
Art Directors: Phil Lord, Tamara Dunn
Production Managers: Jo Alexander, Peter Mungeam
Agency: Arc Worldwide London
Agency Location: London UK
Client: Alfa Romeo UK
Third Place
Entry Name: Uncover A Different Side of Melbourne
Creative Director: Christy Peacock
Copywriter: Jo Dabrowski
Art Directors: Tim Forte, Joel Clark
Production Managers: Vanessa Magill, Jodie Scott
Agency: Publicis Mojo
Agency Location: Melbourne Australia
Client: Tourism Victoria
Third Place
Entry Name: Range Rover Sport launch campaign
Creative Directors: Mark Buckingham, David Brown
Copywriter: Vaughan Townsend
Art Director: Jo Jenkins
Production Manager: Laurence Slater
Agency: Craik Jones Watson Mitchell Voelkel Ltd
Agency Location: London UK
Client: Land Rover
Third Place
Entry Name: Dove Hair Histories
Creative Directors: Rebecca Rae, Leigh Roberts
Copywriter: Kerry Bell
Art Directors: Sarah Buller, Alex Nisbett
Agency: Craik Jones Watson Mitchell Voelkel Ltd
Agency Location: London UK
Client: Unilever
Third Place
Entry Name: Stop getting lost
Creative Director: Michel DUVAL
Copywriter: Samuel GION
Art Director: Maximilien GUENA
Agency: proximity BBDO
Agency Location: Boulogne France
Client: Chrysler
Multimedia Campaign: Consumer Non-Profit
Second Place
Entry Name: Vodafone 'Nice People' Campaign
Creative Directors: Chris Hunter, Darryl Roycroft
Copywriter: Jane Langley
Art Director: Leisa Wall
Production Managers Trish Drinkwater, Brad Hawkins
Agency: Draft NZ
Agency Location: Newton New Zealand
Client: Vodafone New Zealand Foundation
Third Place
Entry Name: Bike Ambulance
Creative Directors: Kate Pybus, Graham Dexter
Copywriters Kate Pybus, Rachel Heathfield
Art Directors: Graham Dexter, Libby Clay
Agency: EHS brann
Agency Location: London UK
Client: Oxfam
Third Place
Entry Name: Motivations that matter
Creative Director: Paul Kitcatt
Copywriter: Ben Golik
Art Director: Phil Wyatt
Production Manager: Ben Rogers
Agency: Kitcatt Nohr Alexander Shaw
Agency Location: London UK
Client: COI/Department of Health
Multimedia Campaign: Business
Second Place
Entry Name: Covad - "The Ringing Movie"
Creative Director: John Farquhar
Copywriters: Trevor Schoenfeld, John Farquhar
Art Director: Gerald Flach
Production Managers: Tessa Waisglass, Brady Gilchrist
Agency: GJP Advertising
Agency Location: Toronto Canada
Client: Covad Communications
Multimedia Campaign: Business Non-Profit
Second Place
Entry Name: Hurtmie Doll
Creative Director: Pavel Stanek
Copywriters: Ludek Kovac, Tomas Studenik
Art Director: Ondrej Smerda
Agency: Proximity Prague
Agency Location: Prague Czech Republic
Client: FOD
, a Haymarket Media title.
